Redpoint Global Inc.

Mike Ferguson shared the 3 R's of personalisation in his session: Unlocking Customer Data for AI and Loyalty today at the IQPC R&D 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁. He connected with marketing leaders to discuss how leveraging customer data can drive personalisation, facilitate AI integration, and foster brand loyalty. He emphasized that harnessing data is the backbone of a modern personalisation strategy. 𝟯 𝗥𝘀 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻: 🔹Recognition 🔹Relevance 🔹Right Time #cx #customerjourney #cdp #martech

Curious about "composable" customer data platforms (CDPs)? While "data-in-place" and "composable" CDPs are sometimes used interchangeably, they serve distinct purposes. A composable CDP offers flexibility and modularity, letting companies create a custom solution by integrating the exact tools they need – whether deployed on a data cloud, on-premises, or as a SaaS solution. This blog explores how 𝘁𝗿𝘂𝗲 𝗰𝗼𝗺𝗽𝗼𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗱𝗮𝘁𝗮 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻; 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, 𝗮𝗴𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗳𝗼𝗿 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗶𝗺𝗽𝗮𝗰𝘁. Blog link in comments.

For hospitality start-ups, relying too much on expert predictions for strategy isn’t advisable. Instead, 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗲𝗲𝗽𝗹𝘆, 𝗮𝘀 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝗼𝘂𝗿𝗰𝗲 𝗳𝗼𝗿 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. By knowing your customers’ behaviors, preferences, and sensitivities, you can tailor experiences to boost loyalty and satisfaction. A Customer 360, created through a customer data platform (#CDP), provides a unified, real-time view of each customer. This comprehensive profile includes identity, contact information, behaviors, and preferences from various sources. It helps hotels understand complex customer relationships and predict future behaviors, enabling better customer experiences and more accurate forecasting of guest needs. 𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝘁𝗿𝘂𝘁𝗵. 🔗 Read this 𝘌𝘹𝘱𝘦𝘳𝘵𝘴 𝘚𝘩𝘢𝘳𝘦 article on TechRound to see what our very own GM EMEA, Mike Ferguson, has to say around prioritising the importance of understanding customers: https://lnkd.in/eZv9SgxT

Redpoint Chief Marketing & Strategy Officer John Nash tells CMSWire that 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁, 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝘀𝘀 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗣𝗜𝘀 𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗶𝗻𝗱𝗼𝘄 𝗳𝗼𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗖𝗫. The article – “Top CX Metrics that Matter Today” – dives into the changing landscape and describes some emerging metrics that brands should be aware of. 🔗 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/ee_MFAJS

Redpoint Chief Marketing & Strategy Officer John Nash tells business.com, a Centerfield company, that marketers accustomed to working with siloed customer data are under increasing pressure to deliver a personalized customer experience and by incorporating a personal touch can be the key to success. John highlights that 𝟲𝟯% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘀𝗲𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝘀 𝗮 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲, emphasizing the importance of recognizing customers across all touchpoints. The article explains why a 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗼𝘂𝗰𝗵 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 and how, done effectively, it can be a competitive differentiator. 👉 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/d2MZxK5T

𝙰𝙸: 𝚙𝚛𝚘𝚐𝚛𝚎𝚜𝚜 𝚘𝚛 𝚙𝚛𝚎𝚝𝚎𝚗𝚍? Everyone is talking about AI. How much is actually being done in the payer space? With the industry facing disruption, it’s time for health plans to harness AI (for real) to enhance member relationships and boost operational efficiency. While it’s essential to approach every innovation—including AI—with a healthy dose of caution, there are ways we can avoid falling into 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘱𝘢𝘳𝘢𝘭𝘺𝘴𝘪𝘴 type of situation. Some practical steps can help us move forward with confidence and agility. 𝙰𝙸 𝚋𝚎𝚏𝚘𝚛𝚎 𝚢𝚘𝚞 𝚑𝚊𝚟𝚎 𝚝𝚘:       🫧 𝗖𝗹𝗲𝗮𝗻, 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗲𝗱 𝗱𝗮𝘁𝗮 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. Member data that’s organized and accurate powers reliable insights, seamless experiences, and real-time personalization.       👩🔬 𝗧𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 𝗹𝗼𝘄-𝗿𝗶𝘀𝗸 𝗔𝗜 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 to increase efficiencies or improve experience using a Proof of Concept (POC) approach. These early wins help demonstrate AI’s value and build internal momentum.       🧏 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗔𝗜 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗳𝘂𝗹𝗹 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, both internally and externally, to ensure clarity around how these advancements will impact members and employees. How is your organization preparing to leverage AI? Where are you seeing benefits already? #AIinHealthcare #MemberEngagement #DigitalTransformation #HealthTech

📢 Retailers, let’s be real: customers want every interaction to feel personalized and seamless, whether they’re shopping at a local boutique or a big-box retailer. But with limited resources and budgets, how can mid-market brands compete on customer experience? 🎯 In this on-demand webinar, Stephen Zisk breaks down how you can turn data into delightful, hyper-personalized moments that drive traffic and boost revenue. You’ll discover smart, practical strategies for using built-in data models, enhancing data quality, and designing targeted campaigns that deliver real value across every channel. 🎥 Don’t miss out on the strategies and tips that can help make #CX your competitive edge. Check out the webinar and start building brand love today! https://lnkd.in/gv5-jWT5 #Retail #Personalization #CustomerData

Looking forward to the 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 show next week, 5-6th November. Redpoint’s own Mike Ferguson will be taking the stage to discuss how brands can provide a personal touch at scale to drive loyalty, improve #CX and #omnichannel optimisation. This event is a chance to explore the critical role of reliable data and digital transformation in understanding and engaging consumers. #PersonalisationSummit #CustomerData #AI #ConsumerExperience #DataDriven #CX #Personalisation #FutureOfMarketing #HyperPersonalisation #TechTrends

The importance of clean customer data cannot be overstated. Exceptional customer experiences start with accurate and high-quality data. Our 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗹 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 offers critical insights into your data capabilities and their impact on customer experience. By taking just a few minutes, you’ll gain: 🔍 𝗔 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 of your company’s data cleanliness and personalization capabilities. 📊 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗽𝗲𝗲𝗿𝘀 to understand your competitive position. 📈 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 to enhance your data-driven personalization efforts. Take the first step towards data excellence and customer satisfaction. 𝗦𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗻𝗼𝘄 - link in the comments. #DataDriven #CustomerExperience #Marketing #DataLeadership #Personalization

Identity resolution isn’t optional; it’s the foundation for scalable, tailored customer engagement. It is the backbone of personalized customer experiences, enabling brands to create a unified, accurate customer profile by linking scattered data points like device IDs, emails, and transactions. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: ▪️ Reconcile conflicting signals from multiple devices, shared accounts, and differing identifiers. ▪️ Use deterministic (exact match) and probabilistic (predictive match) methods to ensure complete profiles. ▪️ Essential for MarTech, AdTech, and regulated sectors to manage customer journeys with precision. ▪️ Advanced identity resolution is key to a composable CDP—make sure your platform integrates these capabilities for maximum impact. It plays a crucial role in forming a single view of the customer—which is essential for delivering hyper-personalized marketing and building trust. 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗼𝗻 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲: https://lnkd.in/gPAVAedx #MarTech #DataLeadership #Personalization #CustomerExperience #identityresolution #cdp #dataquality