Amperity

Ever wonder how top brands deliver personalized experiences at massive scale? Here's the secret: We've joined forces with Databricks and Braze to make it happen! ✨ Amperity unifies all your customer data into rich, AI-powered profiles that capture every interaction 🤖 Databricks uses GenAI to automatically create personalized content that resonates with each customer segment 📱 Braze intelligently delivers these messages at the perfect time, optimizing every campaign for maximum impact The result? Our holiday campaign demo shows emails that actually feel personal - because they are! Each message adapts to exactly what your customers love. Want to see it in action? Check out our latest demo now: https://lnkd.in/gfxg4m3X

The industry just hit $1 trillion in ad spend - but here's the real question: how much of that investment can you actually measure? In her latest blog, Kristin Rogowski, Lead - AdTech Platforms & Agencies Partnerships at Amperity, dives into this game-changing milestone in advertising and what it means for you. Key opportunities ahead: ▶️ Move beyond outdated cookie tracking ▶️ Leverage authenticated IDs (like UID 2.0) ▶️ Connect digital ads to both online & in-store sales ▶️ Ensure privacy-safe measurement Ready to upgrade your measurement game? The future of precise attribution is already here.

Fascinating to see how Australian sports are transforming fan engagement through innovative marketing strategies. Check out these amazing examples from the Mumbrella Sports Marketing Summit in Sydney: 🏎️ F1 Australian Grand Prix has successfully captured younger audiences through gaming integration and authentic driver social media presence. ⛳ Golf Australia's refreshed "go play" approach has made the sport more accessible and inclusive to new demographics. 🏉 Parramatta Eels National Rugby League Club "Rising West" campaign has elevated game days into entertainment experiences, consistently drawing 30% new audiences. The key to modern sports marketing: leveraging robust customer data for personalized experiences while building meaningful community connections.

Online sales jumped 6.7% vs 2023 according to Mastercard data. But here's what's really transforming retail: AI-powered personalization. With 69% of consumers paying extra attention to holiday emails, brands are leveraging the Databricks + Amperity + Braze stack to create 1:1 gift guides based on customer behavior. Today's winning formula: ✅ Customer360 data drives AI models ✅ Automated personalized content at scale ✅ Intelligent timing for optimal engagement The result? Higher conversions and stronger customer relationships that extend well beyond the holiday season. Learn more about how to transform your holiday retail strategy https://lnkd.in/gh2PXh8E

Ever feel like you're missing the full picture of who your customers really are? You're not alone. 🤔 Check out our latest guide on Contextual Customer Identity Management – it's a game-changer for anyone looking to truly understand their customers across every interaction. Here's what you'll discover: 💡 𝐓𝐡𝐞 𝐥𝐢𝐠𝐡𝐭𝐛𝐮𝐥𝐛 𝐦𝐨𝐦𝐞𝐧𝐭: Why traditional customer identity management isn't cutting it anymore, and how context changes everything 🔐 𝐌𝐞𝐞𝐭 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐛𝐞𝐬𝐭 𝐟𝐫𝐢𝐞𝐧𝐝: The identity keychain. It's like having a master key that unlocks rich, context-aware customer profiles 🤖 𝐓𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐈 𝐚𝐭 𝐰𝐨𝐫𝐤: See how our ML-powered identity resolution connects the dots you didn't even know existed 🧩 𝐃𝐚𝐭𝐚 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐫𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝: Our lakehouse-native architecture makes working with customer data feel less like solving a puzzle and more like having a conversation Want to see what your customer data could really do for you? Grab your copy of the guide now!

Wondering how to turn your customer data into engaging, personalized content at scale with GenAI? Join us at NRF Foundation in booth 4160 at 2pm ET for live demos showcasing the seamless integration of Amperity Customer Data Cloud with Databricks Data Intelligence Platform and Braze. We'll demonstrate how you can: 💡 Leverage AI to build and deploy models that generate high-quality, targeted content your customers want to see 💡Create dynamic messaging that adapts to individual product preferences and spending patterns 💡Deliver authentic, personalized experiences that forge genuine connections with your audience Ready to transform your customer engagement? Stop by booth 4160, level 3 at #NRF2025!

It's officially here! Stop by Booth 4160 on Level 3 at NRF Foundation's Big Show to see the Amperity Customer Data Cloud in action. Our team will demonstrate how leading brands like SPARC Group LLC, Brooks Running and Citizen Watch are unifying their customer data to deliver exceptional experiences and drive growth. What's in it for you? ✳️ Get a personalized demo of our industry-leading CDP ✳️ Meet our expert team and discuss your unique challenges ✳️ Enter for a chance to win a pair of AirPods Max with our Popshap matching game And don't miss joint demos with Databricks, Braze and Amperity on Monday. #NRF2025

Transform your customer data into actionable intelligence with Amperity's Customer Data Cloud! Join us at National Retail Federation to discover how leading retailers are using Amperity to: 🔆 Accelerate identity resolution 🔆 Automate business requests 🔆 Simplify tech stack management 🔆 Streamline change processes Ready to unlock your data's full potential? Find us in booth 4160 to see Amperity in action. #RetailTech #CX #AI #DataAnalytics #NRF2025

🔮 2025 Predictions: The Evolution of Customer Data Management 🔮 Amperity's Derek Slager shared 3 major shifts with BetaNews, Inc. that will reshape how enterprises handle customer data: 1️⃣ Customer Data Clouds (CDCs) will become critical - using AI to create unified customer profiles across all touchpoints. 2️⃣ Zero-copy architecture is eliminating data redundancies, dramatically improving processing efficiency. 3️⃣ AI integration is democratizing data access through conversational interfaces while maintaining governance. The key to success? Build flexible, cloud-native architectures that prioritize first-party data and embed AI capabilities throughout your tech stack. What's your organization's strategy for this data-driven future? #DataManagement #AI #Innovation #Predictions

Transform Raw Customer Data into Action - Faster Than Ever! Tired of custom coding slowing down your customer data initiatives? Amperity's Customer Data Cloud is changing the game with AI-powered solutions that help data teams build high-value assets at scale. Quick highlights: 🔎 ML-powered identity resolution 🔎 Industry-specific data models 🔎 Self-service access with GenAI 🔎 Automated workflow testing 👉 Watch our latest on-demand webinar to see how it works: https://lnkd.in/dvpiaq7f #CustomerData #AI #DataAnalytics #DataTransformation