mParticle by Rokt

Yeehaw! mParticle saddled up for our first Rokt Global Kickoff (GKO) in Austin. 🤠🔥 We rolled in as newcomers and left feeling like absolute Rokt’stars. Three days of energy, connection, and big ideas have us primed and ready to make 2025 our best year yet 🤝 Get a closer look at the culture that made it all happen 👉 https://lnkd.in/dzdUDjGE

At mParticle by Rokt, we know a thing or two about turning customer data into customer joy. And new research from Rokt and The Harris Poll shows that online shopping is much more than just a series of clicks and transactions. So what makes checkout truly unforgettable, and how can ecommerce brands create more of those moments? Read the full report to find out 👉 https://lnkd.in/eSTW3Z_c

In case you missed it, Rokt and mParticle merged! By combining Rokt's expertise in ecommerce with mParticle's leading CDP, we're creating a powerhouse that will revolutionize real-time relevance. Read more in ADWEEK 👉 https://lnkd.in/eReF3tKy #RoktxmParticle

Rokt and mParticle by Rokt's merger is lighting up the Nasdaq billboard in Times Square! Together, we’re turning customer data into customer joy, revolutionizing ecommerce with real-time relevance. Read Maggie Eastland ’s article in Bloomberg for more → https://lnkd.in/eex-C7Jj #RoktxmParticle

We're thrilled to announce mParticle and Rokt are joining forces to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising, and customer experience. This partnership combines Rokt’s expertise in bringing relevance to ecommerce transaction moments with mParticle’s real-time customer data platform (CDP), enabling businesses to unleash the potential of their customer data. Read the full announcement to learn more. Link in comments 👇 #RoktxmParticle

🎄 This holiday season, we made our list of Q4 product innovations, checked it twice, and packed it with exciting new features to help marketers deliver delightfully personalized experiences, maximize ROI, and stay ahead of the curve. Here’s a sneak peek at what’s under the tree: ✨🎁 AI-powered insights for smarter, sharper personalization ✨🎁 Enhanced integrations for seamless performance and compliance ✨🎁 A preview of exciting new features coming soon Unwrap all the goodies in our latest blog post. Link in comments 👇

When it comes to "composable" CDPs, promises of “real-time” aren't just unrealistic—they're exponentially expensive. 💸 😱 Hourly updates? 25x the compute cost. 😵 (Near) real-time updates? 50x the cost. Yep, you read that right. As "composable" (read: warehouse-native) CDPs push compute-heavy tasks, like segmentation, onto your cloud data warehouse, costs skyrocket with every step toward real-time. 😬 We break it all down in our new blog series, "CDP 2.0: Why Zero-Waste Is Now," revealing: 📈 Why these costs multiply so fast. 🔎 What’s really happening under the hood. 👏 How a zero-waste CDP delivers true real-time performance—without hidden costs. Full analysis + chart linked in comments 👇 #zerowaste #composable #composability #customerdata #cdp

🍽️ QSR marketers, how do you turn static menus into dynamic growth drivers? Last week in Atlanta, we teamed up with Dynamic Yield by Mastercard to explore that question with marketer attendees from Inspire, Pizza Hut, Zaxby's Franchising LLC, and more. Together, we broke down how smarter, more personalized menus can unlock better guest experiences and real business results. Here’s what was on the menu: 🍔 Industry insights: How static menus stall conversions—and how real-time personalization drives revenue growth. 🛠️ Hands-on strategies: Attendees built real-time kiosk personalization plans for known and anonymous diners, tackling real-world challenges. 🌆 Connections that count: We wrapped up with rooftop conversations and fresh perspectives overlooking the Atlanta skyline. Want to join us for more events like this (and more)? Let us know in the comments 👇🗣️ #Personalization #RestaurantMarketing #QSR #Innovation #CustomerEngagement #Atlanta #Workshop

🎉 Say hello to the newest members of the mParticle team! 🎉 Please join us in welcoming Ismael Lentini, Cloud Systems Engineer, and Gunjan Locke & Kieran Witter, our latest Technical Customer Success Managers, to the mParticle team—we're so excited to have them on board! Cheers to big ideas, exciting opportunities, and a bright future together.   ✨ Ready to take the next step in your career? We're hiring! Join us and see how we celebrate talent, collaboration, and impact every day. Explore our open roles here 👉 https://lnkd.in/gUEyCJ5W 

🍪 As third-party cookies crumble and privacy regulations tighten, marketing teams face a critical challenge: How do we maintain accurate campaign measurement *and* respect customer privacy? Conversions APIs are emerging as the go-to solution—a privacy-first approach to data sharing that keeps insights sharp, even in a cookie-less world. In our latest post, we break it all down: 👉 What conversions APIs actually do (in plain English) 👉 Why they're better than traditional web pixels 👉 Real-world use cases across industries 👉 Key implementation considerations If you're a B2C marketer looking to future-proof your ad measurement compliantly, this guide will give you the tools to rethink your strategy. 📖 Link in comments 👇 #MarTech #DigitalMarketing #CustomerData #ThirdPartyCookie #CAPI