Reel

We are thrilled to announce that Reel Paper is now available at Fresh Thyme Market 🎉 Our friends in the Midwest can now find our bamboo toilet paper at all 70 Fresh Thyme Locations! We're incredibly grateful for the opportunity to bring our sustainable paper products to Fresh Thyme stores and we can't wait to showcase our products to their wonderful community. A special thanks to the Fresh Thyme team, all of our partners, and our sales team for bringing this partnership to life. Savia Gordon, MBA Melanie Branski Lisa Sumner Michelle McConnell

Northern California friends - you can now find our bamboo toilet paper and paper towels at Nugget Market, Inc. 🛒🧻🎉 A big thank you to the Nugget Market team and all of our partners for helping to make this happen. We are thrilled to bring our sustainable paper products to their community and are excited to build on this new partnership. A special shoutout to our team for continuing to make it easier than ever to find Reel Paper products! Lisa Sumner Michelle McConnell Click the link below to see if Reel Paper is available at a store near you! https://lnkd.in/gN3gsHUS

🎉 🎊 Exciting news - Reel Paper is now available at select Fred Meyer locations! Our team has been working hard to make our premium, sustainable paper products available in more stores around the country. All of our west coast friends can now grab our premium bamboo toilet paper on their next trip to the grocery store 🛒 🛍️ Click the link below to see if Reel Paper is available at a store near you! https://lnkd.in/gN3gsHUS

Did you know that the average American uses about 57 sheets of toilet paper per day? This amounts to 141 rolls per person per year! Traditional toilet paper has a significant environmental cost, including tree cutting, high water usage, and plastic packaging. Our client Reel offers eco-friendly toilet paper made from 100% bamboo, providing a sustainable alternative to traditional paper products. Committed to reducing environmental impact, Reel Paper combines quality and sustainability for a greener future. We had the pleasure of speaking with David VanHimbergen, CEO of Reel Paper. We discussed the certification process, and how it aligns with their mission to create a more sustainable future. Read more about Reel's journey to become a #CertifiedBCorp and to change the paper industry: https://lnkd.in/eDapgAAu #sustainability #innovation #businessasaforceforgood

This is an interesting case study by Thingtesting. They are by no means the only vehicle by which to drive unit sales velocity at retail but it drives to the heart of a critical axiom for CPG: 👉As hard as it may seem to get a product ONTO the shelves at a major retailer, it is much MORE difficult to get OFF of the shelves and into consumer’s hands. When I was in Purchasing at Whole Foods Market and CMO at Lucky’s Market, we always tried to underscore this point to every brand that we approved. There are over 20,000 SKUs competing for the consumer’s attention in most retailers, and 40% of purchases are still made impulsively at the POS. When your product makes it onto the planogram and APL, that is when the real work begins, and units/Sku/store/week rules the day. 👉Demo support, promotional activity, merchandising (and increasingly) tech-enabled solutions like this are going to make the difference between the product getting onto the shelf, and STAYING on the shelf. This is a marathon, not a sprint. 👉The brands who have the broadest base of true Omnichannel support, a diversity of DTC and retail placements with Early Adopters, and a comprehensive sales execution strategy will always rise to the top. Pod Foods Dirty Hands Flowspace #cpg #innovaiton #omnichannel

Our bamboo paper towels are now available in 300+ Target stores and nationwide on Target.com! 🎯 We are thrilled to bring another premium, tree-free paper product to households around the country through this partnership. Now customers can conveniently shop for all of their sustainable household paper needs on their next #targetrun. Visit our store locator to find a store near you! https://lnkd.in/gN3gsHUS

Did you catch Reel on CNBC this week? Our CEO, David VanHimbergen, joined the ‘Power Lunch’ team to discuss how we’re disrupting the household paper category and protecting the forests! 🌳🌲 Click the link below to see the full segment!

Our NEW Bamboo Paper Towels are here! 🎊 For the first time ever, we used the same technology that was previously only used on the premium, tree-based towels made by our biggest competitors. The result? These paper towels are unlike any other on the market. 💪50% thicker and more absorbent than the leading sustainable brand 🌎 Plastic-free packaging 💚 No inks, dyes, or BPA 🇺🇸Made in the USA Congratulations to the team on this latest innovation! David VanHimbergen Katja Lerner, Ph.D. Joseph Stilphen, MBA. Lisa Sumner. Jeff Borsuk. Hannah McKay. Hector O.. Vytenis Krukonis Michael McGarry

We are excited to see everyone at Expo West next week! Come say hello to the team and see our new, premium bamboo paper towels. We'll be at Booth #3047 Hall C. #expowest2024 #naturalproductsexpowest