RevenueCat

🧪 Time for a paywall A/B test... can you guess which versions won? We just published a new blog post by Vahe Baghdasaryan featuring four real paywall redesigns that show that results come from: 🔹 Reducing friction at the decision point 🔹 Structuring pricing to guide user choices 🔹 Using social proof and trust elements wisely 🔹 Giving users control (and why that often leads to more revenue) But before you go reading, let’s turn this into a game. We’ve included the before-and-after paywalls from each case study but shuffled their positions. 👇 Comment below: For each case (1–4), which paywall performed better: A or B? 🟣 RULES: - Look at each image - Drop your guesses in the comments (e.g. 1A, 2B, etc.) - Then hit the blog to check your answers and learn why they worked 🔗 https://lnkd.in/eAUmcYh7 #appgrowth #subscriptionapps

Onboarding is one of the most critical moments in the user journey - get it right, and you can significantly improve activation, retention, and revenue. But how do you design an onboarding experience that truly aligns with user needs? In this webinar, Jason Gossett, Head of Product Growth at Applica, will share how his team applied the Jobs-to-Be-Done (JTBD) framework and MaxDiff research to optimize Five Minute Journal’s onboarding experience. He’ll break down how they identified key user motivations, prioritized value propositions, and ran A/B tests that led to a 67% increase in trial starts and 27% higher ARPU.

Is your paywall doing too much to convince and not enough to convert? Sometimes, the most effective paywalls aren’t the ones that win design awards. They’re the ones that convert. And that can mean stripping out the extras: ❌ App Store badges ❌ Customer testimonials ❌ Long feature lists What’s left? ✅ A short, sharp headline ✅ 2–3 clear benefits ✅ A high-contrast CTA Apps like Strava, Fishbrain, and Headspace have tested “ugly” paywalls - minimal, almost boring designs that outperform their flashier counterparts. Why do they work? 🔹 They reduce friction 🔹 They increase clarity 🔹 They grab attention by not blending in In her debut RevenueCat blog, Hanna Grevelius (CPO & advisor) walks through why ugly paywalls convert and how to test one properly. You’ll also learn: 👉 What “ugly” actually means in this context 👉 How light vs. dark backgrounds affect readability (and results) 👉 How to run an effective A/B test without tanking your LTV Read the blog: https://lnkd.in/eP3GhrKb #appgrowth #subscriptionapps #paywalloptimization

𝗪𝗵𝘆 𝗶𝗢𝗦 𝘀𝘁𝗶𝗹𝗹 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝗔𝗻𝗱𝗿𝗼𝗶𝗱 𝗶𝗻 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 (𝗯𝘂𝘁 𝗻𝗼𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸) We all know iOS makes more money than Android. But here’s what the data from State of Subscription Apps 2025 actually shows: ✅ It’s not that Android users spend less, it’s that fewer of them pay at all. ✅ When they do pay, their realized LTV is similar to iOS users. ✅ The apps that succeed on Android don’t just copy-paste their iOS strategy - they adapt it. Some of the biggest ways developers are making Android monetization work: 💡 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗶𝗰𝗶𝗻𝗴: Ads are cheaper in certain markets, so dropping your prices can actually improve ROAS. 💡 𝗛𝘆𝗯𝗿𝗶𝗱 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Many apps make Android work by adding one-time purchases, feature unlocks, or ads. 💡 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗹𝗼𝘄𝗲𝗿 𝗽𝗿𝗶𝗰𝗲𝗱 𝘁𝗶𝗲𝗿𝘀: Android users who won’t pay $10/month might pay $3. Bottom line: Android monetization isn’t broken, but if you’re treating it like iOS, you’re leaving money on the table. Have you found a way to make Android work for your app? #appgrowth #subscriptionapps #android

AI apps are making more money - but why? Earlier this week, Jacob Eiting and David Barnard broke down the biggest insights from the 2025 State of Subscription Apps Report on the Sub Club podcast. Naturally, the conversation started with AI.  "I contend that AI will be the second act of the mobile era," Jacob wrote in last year’s report. This year’s numbers back it up. One of the most interesting findings? 𝗔𝗜 𝗮𝗽𝗽𝘀 𝗱𝗼𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝘁𝗵𝗲𝗿 𝗮𝗽𝗽𝘀. But what they do is monetize better - driving higher revenue per user than the rest of the industry. Why? As Jacob puts it: "I think they're just better apps." The more value an app provides, the more people are willing to pay and the longer they stay subscribed. But for developers hoping to capture this opportunity, differentiation is essential. Anyone can build another ChatGPT wrapper. What separates a killer AI app from yet another drop in an ever-expanding ocean isn’t the technology - it’s differentiation and brand. AI is opening the door to entirely new app categories. Not just because of what the technology enables, but because 𝗶𝘁’𝘀 𝗹𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 𝗳𝗼𝗿 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗳𝘂𝗹𝗹𝘆 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮𝗽𝗽𝘀. If you’ve already started digging into the report, listen to the latest Sub Club episode to hear what these trends could mean for the future of subscription apps. Listen to the full episode: 📺 YouTube: https://lnkd.in/eTCvzPjv 🎙 Apple/Spotify: https://lnkd.in/ehM2bVes Haven’t read the report yet? Download it here: https://lnkd.in/essY66uR #appgrowth #subscriptionapps #ai

Didn’t have time to dive into the full State of Subscription Apps report? Here’s a recap of the biggest trends shaping subscription apps in 2025. Featuring insights from: 🔹 Vahe Baghdasaryan on the strength of hybrid monetization models 🔹 Thomas Petit on why thinking about churn proactively matters 🔹 Sylvain Gauchet on how pricing strategy can help close the revenue gap 🔹 and "Reluctant Thought Leader" ChatGPT on why AI apps are doing so well. Swipe through the doc for the full breakdown ⬇️ #appgrowth #subscriptionapps

AI is shaking up subscription apps, but that’s not the only story. Retention is tougher, monetization is shifting, and the revenue gap is growing. The 2025 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗔𝗽𝗽𝘀 report is here, with insights from 75,000+ apps and $10B+ in revenue. 𝗢𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗱𝗮𝘁𝗮𝘀𝗲𝘁 𝗲𝘃𝗲𝗿. Some trends were expected. Others? Genuinely surprising. ✅ 𝗔𝗜 𝗮𝗽𝗽𝘀 𝗮𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗺𝗼𝗻𝗲𝘆 – Earning twice the median revenue per install. ✅ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗹𝗼𝗻𝗲 𝗮𝗿𝗲𝗻’𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 – 35% of apps now mix subscriptions with consumables or lifetime purchases. ✅ 𝗖𝗵𝘂𝗿𝗻 𝗶𝘀 𝗯𝗿𝘂𝘁𝗮𝗹 – 30% of annual subs cancel in the first month. If you’re not focused on retention from day one, you’re losing them. ✅ 𝗧𝗵𝗲 𝘁𝗼𝗽 𝟱% 𝗼𝗳 𝗮𝗽𝗽𝘀 𝗮𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 – They now make 400x more than the bottom 25% after two years. ✅ 𝗟𝗼𝘄𝗲𝗿 𝗽𝗿𝗶𝗰𝗲𝘀 = 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 – 36% of users renew low-cost annual plans, but only 6.7% stick with expensive monthly ones. And that’s just the start. 𝗡𝗲𝘄 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿: We built a calculator that lets you benchmark your app against 75,000+ others. Enter your metrics and see how you stack up. 👉 Get the report + try the calculator here: https://lnkd.in/eV3YND7b This year’s report also features more expert contributors than ever before - insights from the best in the industry, plus real-world lessons from Sub Club minisodes. Thank you to: Phil Carter, Rosie Hoggmascall, Rachel Chukura, Daniel Layfield, Marcus Burke, Hannah Parvaz, Dmitry Gurski, Eric Crowley, Nathan Hudson, Vahe Baghdasaryan, Brandon Gador, Gregory Stewart, Steve P. Young, Sylvain Gauchet, Thomas Petit, Caroline Walthall, Daphne Tideman, Jackson Shuttleworth, Alice Muir Kocourková, Shane Ly, Tammy T., Matt Rouif, Charlie Cheever, Lucas Lovell. 💬 Now, we want to hear from you: Which stat surprised you the most? Let us know in the comments! #AppGrowth #MobileGrowth #SubscriptionApps #AI

Your paywall isn’t the problem - your onboarding is. Sylvain Gauchet (Creator of GrowthGems.co) shares why framing, storytelling, and user psychology drive more conversions than tweaking your paywall. Takeaways: ✅ 𝗬𝗼𝘂𝗿 𝗽𝗮𝘆𝘄𝗮𝗹𝗹 𝗶𝘀 𝗼𝗻𝗹𝘆 𝗮𝘀 𝗴𝗼𝗼𝗱 𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘂𝗽 𝘁𝗼 𝗶𝘁 If users aren’t primed to see value, they won’t subscribe. A strong hook, compelling onboarding, and a well-placed “aha” moment before the paywall make all the difference. ✅ 𝗨𝘀𝗲 𝗹𝗼𝘀𝘀 𝗮𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘂𝘀𝗲𝗿𝘀 𝗳𝗲𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱 Get users to engage with premium features before hitting them with the paywall. If they’ve already set something up, rejecting the paywall feels like losing something they own. ✅ 𝗠𝘂𝗹𝘁𝗶-𝘀𝗰𝗿𝗲𝗲𝗻 𝗽𝗮𝘆𝘄𝗮𝗹𝗹𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗮𝗴𝗲 Mimo saw a 60% lift in trial opt-ins by breaking their paywall into multiple screens. More context = better engagement. 𝗣𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗱𝗮𝗶𝗹𝘆 𝗦𝘂𝗯 𝗖𝗹𝘂𝗯 𝘀𝗲𝗿𝗶𝗲𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘂𝗽 𝘁𝗼 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗔𝗽𝗽𝘀 𝟮𝟬𝟮𝟱 (𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗠𝗮𝗿𝗰𝗵 𝟭𝟳) 🎧 Listen now: 📺 YouTube: https://lnkd.in/eF-G3wAA 🎙 Apple/Spotify: https://lnkd.in/e_Cpz8dY #appgrowth #subscriptionapps

🕸️🔗 Today, we’re launching RevenueCat Web Billing to make it easy for mobile devs to unlock the flexibility of web purchases — and make more money. No coding or hosting required. Gaining subscribers on the web is as easy as sharing a link! ⚡️Web Billing brings our powerful subscription engine to the web. Embed our Web SDK into your site or use no-code Web Paywall Links for a web-to-app experience that’s fully integrated with everything you already do in RevenueCat. 👩🏼🎨No site to integrate the Web SDK into? Web Paywall Links let you create a no-code web checkout right from our dashboard. We handle hosting, invoicing, and the subscription management UI. All you have to do is share the link! 👉🏻📱New subscribers from the web just need one tap to redeem in-app — no login required. After checkout, users tap a deep link or scan a QR code to instantly unlock their purchase in your app. Link to your web checkout from ads, email, social and more to maximize profit, flexibility and measurability!  🔄Web Billing is connected with the RevenueCat backend so that no matter where your users purchase, they’ll have seamless access to their purchases across platforms. We've made it easier than ever for you to unlock the benefits of web purchases! So... what are you waiting for? Start exploring Web Billing today!  Even more improvements and capabilities are on the way, so be sure to share your feedback with us to help shape the feature. https://lnkd.in/eDbewvkG 

Most subscription apps rely on Meta and Google for user acquisition - but are you missing out on better channels? Shane Ly (Solutions Architect, AppsFlyer) shares the latest insights on paid UA trends, improving ad measurement, and why Reddit might be your next big acquisition channel. Top takeaways: ✅ 𝗦𝗶𝗴𝗻𝗮𝗹 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝘆 𝗶𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗮𝗱 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 iOS signal loss made UA harder, but Advanced SRNs (Self-Attributing Networks) on TikTok, Meta, and Snapchat are restoring key data points. Apple Search Ads now supports view-through attribution, capturing when users see an ad even if they don’t click. ✅ 𝗪𝗲𝗯-𝘁𝗼-𝗮𝗽𝗽 𝗳𝘂𝗻𝗻𝗲𝗹𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗻𝗲𝘄 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 More apps are using landing pages and web subscriptions to capture high-intent users before directing them to the app. Meta and Google Ads support these flows, allowing apps to bypass platform fees and test flexible pricing strategies. ✅ 𝗥𝗲𝗱𝗱𝗶𝘁 𝗮𝗻𝗱 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 Reddit has heavily invested in app install campaigns and is now an SRN, making it an overlooked but promising UA channel - especially for niche communities. AppsFlyer data shows growing spend across multiple platforms as confidence in attribution improves. 𝗣𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗱𝗮𝗶𝗹𝘆 𝗦𝘂𝗯 𝗖𝗹𝘂𝗯 𝘀𝗲𝗿𝗶𝗲𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘂𝗽 𝘁𝗼 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗔𝗽𝗽𝘀 𝟮𝟬𝟮𝟱 (𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗠𝗮𝗿𝗰𝗵 𝟭𝟳) 💡 Listen now: 📺 YouTube: https://lnkd.in/ecqemK9e 🎙️ Apple/Spotify: https://lnkd.in/eSbNmHra #appgrowth #subscriptionapps