RevenueHero

👻 Happy Halloween from the RevenueHero team! 🎃 From Wednesday Addams lurking by the coffee machine to Ted Lasso spreading optimism (and biscuits), the RevenueHero team went all out for Halloween this year! With costumes across offices, our virtual Halloween meet-up brought all our ghosts and ghouls together for some spooky fun. But beyond costumes, it got us thinking about the real horrors marketers face every day: leads that vanish into thin air, tech stacks that refuse to cooperate, and data discrepancies that seem to appear out of nowhere. Our Marketing House of Horrors series captures the beguiling tales of terror that MAPs and CRMs narrate to brave marketers everywhere. Because let’s face it: sometimes, the real fright isn’t the office decorations…it’s that end-of-quarter conversion trend report staring back at you. 👻📊 Now, it’s your turn: Trick or Treat? 👉 https://lnkd.in/gF6--Yg8 Wishing you a spook-tacular Halloween filled with more treats than tricks! 🧙♂️ #Halloweenseries2024 #B2B #Leadgeneration #marketingleaders

In this room, successful marketers discovered a powerful ally…. 🎃 Welcome to The Final Chamber - Room 4 of our Haunted House of Marketing Horrors! The ancient records reveal tales of triumph from those who made it this far 😮 We recently had a chat with TLDR and their team of RevenueHeros to tackle the challenge of eliminating a haunting drop-off in their funnel. The evidence is clear: RevOps warriors who wielded RevenueHero's powers have seen their qualified leads multiply, their meetings manifest on schedule, and their revenue rise dramatically! 📈 But perhaps you prefer facts over folklore? 👻 If you’re not the type to believe every ghost story you hear and prefer to dig deeper, swing by our Halloween page 👉 https://lnkd.in/gF6--Yg8 🎃 Explore all the ways RevenueHero can transform your marketing strategy and make a real difference! #Halloweenseries2024 #customerlove #leadgeneration #salesfunnels

🏰 "Legend tells of a cursed tech stack devouring 32% of RevOps productivity... Haunting teams to this day." Step cautiously as you enter The Tech Trap—Room 3 of our Haunted House of Marketing Horrors! 😱 A sinister laugh echoes: “Beware… 7 out of 10 RevOps professionals never escape the labyrinth of disconnected tools!” Your RevOps tools should be working together like a well-orchestrated monster mash. Instead, imagine your tools, trapped in separate crypts, refusing to communicate while you face: 💀 Data trapped in silent silos, never to escape 🧟♂️ The endless zombie march of manual tasks 👻 Ghost leads vanishing between disconnected systems 🕸️ A tangled web of incompatible tools ⚰️ Dead ends in customer journey tracking But what's that? The ancient scrolls speak of three spells to break the curse: 🔮 Integration Magic: Connect your critical tools to eliminate data silos and ensure seamless flow between systems. 🧪 Automation Power: Save on those hours spent scheduling, following up, or updating CRM records. Let automation banish those repetitive tasks. 🚀 📜 Real-Time Insights: Get complete visibility into your pipeline with unified dashboards and instant analytics. Are you ready to face these tech stack terrors? Venture further into our Haunted House of Marketing Horrors… if you dare 👉 https://lnkd.in/gF6--Yg8 🎃 And remember, the scariest thing of all is an unintegrated tech stack! #RevOps #martech #TechStack #HalloweenSeries2024

Numbers and stats are cool 😎, but wanted to share some other fantastic projects our SDR Team is working on at PushPress: ✨ Outbound Team: Making real strides with our Account Based Marketing project! A lead-buying intent solution will better target ads and empower our marketing team. Thank you for the hard work in finding a way to maximize ad efficiency and bring in the right leads! 🤝 Inbound Team's New "Help First" Initiative: The Help First discovery call program is picking up steam! With Discovery Calls now added as a router in RevenueHero, the team is effectively qualifying more businesses. The inbound team is taking the time to understand unique needs, leading to more meaningful connections. Thank you, Jill VanHyfte, Marcella Rodriguez, & Jackson Glover, for your hard work, focus, and commitment to finding better ways to reach and connect with our prospects! Keep the momentum going, and let’s keep driving success across the board! 👊

Congratulations to the entire Nooks crew on raising $43M in Series B! 🥂 We're thrilled to watch you folks reshape sales engagement, building tools that empower reps to connect on a human level — no bots in sight! Here’s to driving real, human-centered growth for sales teams everywhere 🎯

🎭 A masked figure approaches, leaning in to whisper, “Are your meeting reminders the silent killers of your show rates?" Welcome to The Masquerade of Missing Prospects - Room 2 of our Halloween Marketing House of Horrors! Imagine this: You're at a Halloween masquerade, surrounded by mysterious figures. Who's who? Whom can you trust? 🤔 Your prospect’s inbox is already haunted by unfamiliar names and eerie subject lines. Now, imagine the horror of your email becoming one of those faceless, forgotten messages sent from an unfamiliar domain. Just like those masked faces, these emails are unrecognizable—and in today's world, that's a bone-chilling red flag. 🚩💀 The horrifying truth? Show rates plummet when recipients don’t know who’s behind the invite. In this age of digital demons, emails from unknown sources are the first to get... GHOSTED. 👻 But wait! The masked figure dramatically removes their disguise, and gasps of “How is this possible?” echo across the room. Behold! White-labeling with RevenueHero transforms you into a friendly sight in an inbox full of fright. With each touchpoint, whether it’s an email reminder, scheduler link, or even reschedule/cancel URLs, your brand recall shines brighter. The result? Reminders that: ✅ Get recognized ✅ Prompt action ✅ Actually get them to the meeting! 🎯 Ditch the mask, reveal your brand, and make every invite count. 💌 Ready to unmask your marketing? Discover the spooky difference between your strategies with and without RevenueHero this Halloween 👉 https://lnkd.in/gF6--Yg8 #Halloweenseries2024 #MarketingHouseofHorrors #meetingreminders #scheduler #bookademo

We're back with Part 2 of Planning and Forecasting with Emily Kramer 🤓 In this episode, Emily pulled up a spreadsheet with forecasting numbers and dropped some wisdom bombs on marketing planning. She hit on something so crucial, yet often overlooked. Most of us start with our metrics, numbers, and toss them into the model, expecting results to magically materialize. But here's the trap — what most of us don't do is connect our numbers to what we're actually going to do. You know, to reality. Example? Let's talk web traffic. It's often like, "Oh, we'll see a +20% bump in Q2." But what about that seasonal drop-offs in June? Gotta factor in that -10% dip we always see because, hey, summer slumps are real. 🌞 Now, suddenly our forecast isn't a wish; it's a plan. Here's where the magic happens: Emily recommends mapping out our assumptions first. This allows us to not just guess "This will grow." She recommends breaking down the mechanics — current performance, what happens if you maintain your current performance, and then start layering in your assumptions. This gives you an answer to: What's going to happen based on the work the marketing team is going to do? If your marketing plan isn't rooted in reality, then what's the point? If you're looking for a deep-dive breakdown of planning and forecasting, check out the latest episode of The Revenue Stream only on The Pipeline.

Dont just set KPI goals in marketing, set K.P.O. goals. If you do this you'll be set up to hit your numbers not just this quarter, but also in the future. K: KPI goals for tracking important metrics like pipeline, conversion, revenue, etc. P: Project milestones for your huge, big-bet initiatives that have potential to drive step-change growth in the medium to long-term O: Ops work, or the things that must happen behind the scenes that enable you to hit the Ks and the Ps--like hiring, tooling, analytics and strategy work I talked about this with RevenueHero as well in this video: And for a lot more on goal setting and planning, I just wrote a 3 newsletter sereis on the topic. Link below.

Holiday season is here. That means low pipeline and fewer closed won deals, right? Nope. Nuh-uh! Here are 4 tips to drive more pipeline & revenue this Q4👇 1. Optimize your landing pages and pricing page for conversions. If you've got less than 30 days sales cycle, this is the fastest way to increase your pipeline and win more deals. If you've got a sales cycle that's greater than 30 days, you've still created pipeline for Q1.¯\_(ツ)_/¯ 2. Make it easy for your prospects to buy from you. This means skipping the SDR qualification call if you can automatically qualify based on form values, enriched data, or CRM properties. It means, including a scheduler (ahem ahem) so prospects can book some time in your reps' calendars directly. Pro Tip: If you're already using RevenueHero, add more calendar availability. Not displaying enough slots could be costing you $$ 3. Fill that BOFU content gap Prospects starting to compare you to a competitor? And you don't have a landing page for that? It's time to build it. New and interesting use case popping up in sales calls frequently? Time to address it. Sure, they might not have search volume. But if prospects are thinking about it and talking about it on sales calls, it's definitely worth prioritizing it. 4. Everybody's favorite play — revisit those closed lost deals! Simplest way to do this: Look at accounts that were moved to "Closed Lost" six months ago. If they went to a competitor, their renewal is likely coming soon. The goal is to re-engage with them. You sales team is likely on top of this already, but as marketers ensure they're invited to webinars and get your product updates. Any other quick wins we've missed? 🤔

🚨 The She Sells SaaS event is tomorrow! If you haven't registered yet, now's your chance—spots are limited! We've put together an incredible lineup at ATX SDR Leaders, ready to answer some of the biggest questions about your career, like: 📌 How do you know when it's time to ask for that promotion? 📌 How do you find mentors who will help guide your career? (This is HUGE!) 📌 What are subtle ways to show leadership you're ready for the next step? 📌 How can you align your career growth with your personal goals and values? …and so much more! We’ve got insights from an SDR, AE, VP of Sales, Leadership Coach, and Recruiter—covering all the angles to help you succeed. Big shoutout to RevenueHero for sponsoring the event and covering the fun part— 🍕 pizza, wine 🍷 , and a coffee shop pop-up! Don’t wait—this is your last chance to register: https://lnkd.in/dAXprQwf