RevenueZen

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗬𝗼𝘂𝗿 𝗦𝗮𝗮𝗦 𝗖𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗢𝗻𝗹𝗶𝗻𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗥𝗮𝗻𝗸 𝗵𝗶𝗴𝗵𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲? Check out this #SEO service by RevenueZen on CloudTask Marketplace that's designed to help SaaS companies rank #1 on search and turn visibility into tangible results! 📈 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗼𝗳𝗳𝗲𝗿: 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗙𝗼𝗰𝘂𝘀: SEO that drives the # 𝗼𝗳 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀, # 𝗼𝗳 𝗠𝗤𝗟𝘀, # 𝗼𝗳 𝗦𝗤𝗟𝘀, 𝗯𝘆 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗗𝗼𝗲𝘀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲𝗭𝗲𝗻 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵? 🔹 Boosting rankings organically for relevant keywords   🔹 Generating a robust pipeline through website traffic   🔹 Solving issues with ineffective audience targeting & ROI from marketing spend  With the right SEO strategy, RevenueZen can help your SaaS company stand out and attract leads who are ready to convert. 🔥 Read the service in detail on the CloudTask Marketplace: 💬 What’s your biggest SEO goal for 2024? Drop your thoughts below!

Outbound isn't dead. But the SDR role as it stood for the last 10 years definitely IS. In 2015, reps were setting meetings on 2-5% of bulk emails. They were still getting as high as 1% into early 2019. It made me feel queasy. We knew it was annoying to people, but the reward was enough that it seemed to make sense to keep doing it. Not anymore. 40% SDR quota attainment is pretty common these days. That's a huge cash drag on your organization. Not to mention a personal drag on your reps' career growth. For every 10 SDRs, you might need these instead: 3 SDRs 1 part-time subject matter expert 1 GTM technician/Clay wizard 1 senior evangelist 1 LinkedIn ops manager 1 demand gen manager Yes, a W-2 subject matter expert whose job it is to stay current with the industry, and also to educate all relevant parties on their expertise. Yes, someone who is jockeying the execs' personal LinkedIn accounts, coordinating with the Evangelist and with Demand Gen, not to mention the Clay Wizard. Are the board members who pushed this outmoded SDR model realizing that the old school stuff doesn’t work anymore? Make marketing creative, challenging, and effective again.

Do your product pages make your dream customers say, ‘Yep, this is exactly what I need’? Don’t lie. I’ll know. While you chew on that mind cookie, let me put you on game. Early-stage founders and marketers often look at me like I’m speaking Greek when I suggest they create more vertical-specific, solution-focused, and persona-based pages. My answer is almost always the same. When I ask them to describe who their ideal customers are, what their biggest pain points are, and how the product helps each group specifically, they always have so much to say. 👉🏾 I take notes during these conversations and write a bullet for every industry, solution, feature, integration, use case, or persona they describe. 👉🏾 While they’re talking, I always look at the primary navigation, footer, and product or service page to see if/where they talk about each. Most of my conversations then shift to me asking them why they don’t have content for those unique insights they just passionately told me about. Their look of confusion usually turns into a smirk or excitement. They get it. Why isn’t crucial information about their product, that customers NEED to feel good about making a purchase decision, listed anywhere on the site? It’s madness. Regardless of your feelings about SEO as a channel, your prospective customers will review your site to either learn more information about your offer, gain trust about you, or both. If you don’t believe me, go install a user engagement analytics tool like Microsoft Clarity. Segment the behavior by your solutions pages only. My next comment is almost always around what’s on the page. Usually, it’s either 1. criminally overoptimized for SEO and an afterthought or 2. lacks any insightful or useful information for the prospective customer. I always recommend they think about the last time they bought software or researched a vendor. What info did you collect? • Testimonials from real users • How they are different from other solutions • Why you should choose them over competitors • Videos or screenshots of the product • Pricing It’s not rocket science. You know the things. Create unique pages for the different features, industries, solutions, and people you cater to. Include information that will help your target customers make informed decisions for themselves to take the next step in their buying journey. So the question is, do you need to roll up your sleeves and create/improve your solutions pages? I hope today is the best day of your entire life. Cheers. 🚀 #b2bmarketing #saasgrowth #seo #content #leadership

If your CEO isn't part of your marketing strategy heading into 2025, you’re behind. The easiest way to get your CEO to help create content? 👉🏾 Take them out of the creation process almost entirely. Confused? You shouldn’t be. Some context: Your founder, CEO, or Subject Matter Expert is a goldmine of unique and compelling insights. Right now, they’re probably giving you directions and occasionally signing off on stuff they didn’t even help create. Some of you want them more involved, so you ask them to participate by doing absurd things, such as: * Coming up with LinkedIn Video content ideas and posting more * Writing their own blog posts for your resource center * Reviewing and editing email copy It’s like asking your CTO to fix the office printer. It’s a waste of time and talent. Here’s the right way to get top-notch content for multiple channels without requiring them to lift a finger: 1. During your next 4 already scheduled meetings with your CEO, tell them that the first or last 15 minutes will be spent on a new initiative. 2. Be prepared. Do the math. Outline the numbers, and have solid answers for why these tactics will work. 3. Prepare prompts ahead of time. Read them aloud, and have your CEO respond at length—no time wasted on self-editing. 4. Record everything. Use software to transcribe it. 5. Create a custom GPT based on their own writing style and voice. 6. Use that GPT to ingest, analyze, and produce content based on their responses. 7. Add in actual quotes to existing content assets on your site (in alignment with Google’s EEAT principles). 8. Cut up the videos into snippets to distribute across LinkedIn, YouTube, TikTok, and wherever else your audience lives. 9. Pop champagne. 🍾🍾🍾 You’ve done it. You’ve successfully taken your CEO out of the process while putting them at the center of your strategy. Not rocket science, but it is marketing science. So, how are you using your CEO’s brainpower in your content? Think I’m off base? Let me know. I hope today is the best day of your entire life. Cheers. 🚀 #b2bmarketing #saasgrowth #seo #content #leadership

HOW TO MAKE $2M IN 3 YEARS WITH A LINKEDIN AGENCY LinkedIn consulting has gone into overdrive recently. The mistake most of the founders make? They're trying to turn personal influence into a business. → Without the underlying business plan! Instead, focus on building a LinkedIn Agency - I mean the real underlying business, not just your LI profile -that someone actually wants to buy. Here's what you need, in order: → Strategic, differentiated POV → Market validation of that perspective → Proof you understand LinkedIn execution by doing it → Tried and tested delivery model → Experience running several clients yourself → Low risk hiring plan that makes sense → Validation that you aren't required for most functions → Confident motion into a full-time team buildout → Heavyweight account management talent → Sales or marketing not done by you → Deep understanding of M&A and how deals get done I've outlined this all below. Thinking of making a free course on how to start, grow, scale, and sell a LinkedIn agency. If I made that, would you watch it? -- BTW. Did you know that I invest in LinkedIn agencies? → Drop me a line 🙏🏼 -- ♻ Repost this if you thought it was valuable 🔖 "Save" it to come back to it later

Stop putting me in your "funnel". Nobody else wants to be in it either. Why are we still doing this to our customers? Probably because: it USED to work. Hubspot grew a multibillion dollar company on the back of funnels. Couches, courses, coaching, and all sorts of other "high ticket" products were sold with "funnels". Hell... ClickFunnels raised only $1M and they became a goddamn juggernaut, enormously profitable and mostly bootstrapped. Major props to them. Even in SaaS: leads would hit your page and just sort of... follow along. Maybe you'd have a nice video for them to watch. There was a CTA to take a call, and inboxes weren't so saturated back then. Salespeople were still often a good source of raw information, since there wasn't as much in the way of online directories, resources, reviews, and communities. Now? ClickFunnels' influence, revenue, and headcount are in decline. Prospects click on GAds and they're annoyed that you're not letting them read the whole site: they click your ad, and you force them into a squeeze page. What's worse: They don't want to take a call, because they think there's an 80% chance that you have a junior sales rep on the other end who didn't get any info you previously submitted, doesn't understand your industry, and is just going to shoehorn their solution into your problem. Here's my take: Don't try to put prospects in your funnel. We're not pouring ingredients into a bowl here. Introduce people to your insights, be part of their world, make them part of yours. In other words: ECOSYSTEMS >> FUNNELS Put another way: you're building high-quality marketing assets that educate, entertain, and inspire. So maybe you have certain mini-funnels here and there. But overall? Stop thinking in terms of funnels. Recognize that people are going to explore. They want to hear from their friends, consume your LinkedIn content to see if it's any good, build trust with you from afar for a bit. Be present while they're becoming problem-aware. Make it easy to buy from you once they're ready to purchase.

Drop what you’re doing—time for some real talk. Here’s my #1 B2B SEO hack to crush your campaigns in 2025. Jk. 𝙊𝙛 𝙘𝙤𝙪𝙧𝙨𝙚 there is no hack. There’s only one core principle that works every single time. And it’s something your customers want just as much as Google’s increasingly black box algorithm. It’s called Information Gain. One of my heroes (even though we’ve never met and he isn’t aware of my existence) Kevin Indig says it well in a Growth Memo newsletter I read a while back: “Google’s Helpful Content Update (HCU) and the latest Core Updates judge "samesies content" harder and gut-punched sites for not having anything new to contribute to the conversation. The way out seems to be Information Gain. The idea is simple: Without being able to contribute something new and relevant, your content might not work in Search. Even worse, it might drag your site performance down” Why is this so powerful? Because… Every Google update forces SEOs to switch tactics, buy new tools, and game the system. But this update, alongside the others, is putting a spotlight on authenticity and punishing folks who don’t have: 👉🏾 Actual expertise in the subject 👉🏾 New perspectives to add to the conversation 👉🏾 An interesting way to say it So if you’re still using VAs and chatbots to create “SEO Content,” even if you’re temporarily seeing good KPIs… A storm is coming. Google isn’t playing around. And even if they were, your users haven’t enjoyed your highly formulaic and boring content for a long time. Writing for the sole purpose of “ranking well” is played out—not because of algorithm updates. It’s because your prospects hate it, and they can tell. Why don’t you create dope content that’s focused on their needs, solutions for them, and that helps them achieve their goals? I guarantee you won’t regret creating that in 2026. So my only question is, how are you making sure your content has Information Gain? Do you even IG, bro? Btw, this pic is me waking up on the day of my BJJ competition, 3 lbs over my limit, and having to make weight. Information gain is like weight-cutting, you can’t fake it. I had to ride that stupid stationary bike for almost an hour and a half to shed the pounds. Do. The. Work. Or you won’t be able to compete. Hope today’s the best day of your entire life. Cheers. 🚀 #b2bmarketing #saasgrowth #seo #content #leadership

My free mini-masterclass on B2B SaaS LinkedIn strategy: → Years of insights → All in one place → Freely available And it's categorized and tagged so you don't have to scroll through my timeline. Here it is 👇 -- 🔥 FOUNDER-LED SOCIAL 1. Why embrace executive social https://lnkd.in/d_qBCyj9 2. How to ghostwrite for executives https://lnkd.in/dGy9XMaX 3. How to plan your founder-led social initiative https://lnkd.in/dtZ9EbTC 4. How to scale CEO-led social https://lnkd.in/dX9UdgwH 5. How to approach Strategic Narrative https://lnkd.in/dn-D4nmW 6. Having a ghostwriter is good not bad https://lnkd.in/dksvyVF4 7. Myths to dispel about founder-led social https://lnkd.in/d_Va_AG3 8. Why your buyers should care about what you post https://lnkd.in/ds9k8u-K -- 🔥 LINKEDIN FOR B2B TEAMS 1. The 'new way' of creator marketing https://lnkd.in/dxZQ9G5G 2. A master class in community management https://lnkd.in/dFJk2Ye5 3. How to do LinkedIn attribution in CRM https://lnkd.in/d6hHB24A 4. How to manage engagement across a team: https://lnkd.in/db7w-5T4 5. How to scale credibility: https://lnkd.in/dJbi_PqB 6. Manage replies like a pro: https://lnkd.in/dU7Kj--9

Marketers, this one's special. 🤗 We're hiring a founding marketer - someone who cares deeply about the craft of marketing AND about marketers. Our mission is to always be on the side of the marketer (that's where the name comes from). The good stuff? - A CEO who gets marketing 😂 - A compelling value prop to work with 🎯 - Organic demand to build with 📈 - An existing creative engine 🎨 - A clear audience 💡 - An amazing set of customers ❤️ The challenge? - Lots of misinformation in the market 😖 - Translate advanced topics for non-technical audiences 🧠 - Consistently being in front of our audience 🔁 - Connect the brand to category entry points 💯 The opportunity? - Lots of creative autonomy - A real budget to work with - Inform the product roadmap (we serve marketers) - Room to test and learn Marketing has long been under leveraged, misunderstood, and sidelined. No more. Come help us break that cycle and do great marketing in the process. You know where to go to apply! 😉

I just have to honor someone special today: Amy Volas is so rad it almost hurts 💙 Let me tell you why. (This is a highlight reel and not an exhaustive list) 1. From the day I met her, like recognized like and we knew each other was legit: heart forward, uncompromising, protective of those we love. 2. She's ONLY willing to do the absolute best work, and she does it consistently 3. For years... decades.... she has created nothing but a trail of goodness in her wake, personally and professionally 4. She's a monster at sales, to the point where it's effortless - $100M of closed/won is no joke 5. She is Top 0.01% at executive search for GTM leadership, and it's not even close 6. Her book is going to come out soon and it's going to be f***n amazing 7. She is REAL with herself and with everyone around her. Amy's utter self awareness translates into her incredible power to truly listen and make me feel completely heard and understood in a rare way. 8. She not only has nurtured the cutest cat in the universe (Roy), she has brought so much healing energy to my elderly cat Snowball, who has seen some stuff in her life and needs all the love and gentleness that she can get 9. Both the clients and found executives that have worked with Avenue Talent Partners (ATP), have had nothing but phenomenal feedback to offer about the experience of working with AV + ATP (and with Taryn of course) 10. Her husband Chris is the man, we talked for a long time about life after brunch and he's great (this was while Amy and my wife Chelsea just straight chatted for like an hour in the back seat of my car, because their conversation was so good they didn't want to interrupt it by getting out) So... Sure. Amy is "someone to follow". She is a Top Voice, lots of followers, and all that. But social media labels can often mean very little, and sometimes they reward the wrong things. And so to cut through the uncertainty and noise, I can say this: I have so much incredible love and trust for Amy as a human. She has been a friend, mentor, confidant, and much more to me over the years. I can only hope I have even begun to return to her what she has given me. Thank you, my friend. 💙💚 -- P.S. Founders, if you're trying to de-risk key revenue leadership hires: there's just nobody better. Work with Amy.