RevUp Advisory

Our new podcast, C-Suite Strategies is live now! Our podcast is the natural evolution of our LinkedIn Live conversations. Born from a year of profound discussions that demanded a larger platform. Why a podcast? Because these insights are too valuable to be confined to our network alone. They deserve to resonate more widely, sparking transformational business change across a variety of industries and landscapes. Our inaugural episodes feature three visionary leaders who've generously shared their hard-earned wisdom. Their stories and strategies are nothing short of transformative. This isn't just another business podcast. It's our forum for ideas that challenge conventional thinking and inspire meaningful action. Each month, we'll dive deep into conversations that matter, exploring strategies that are reshaping industries and redefining leadership. To our new listeners: Prepare to be challenged, inspired, and equipped with actionable insights. To our new pod squad: Find "C-Suite Strategies" on Apple Podcasts, Spotify or your preferred platform. We invite you to listen, reflect, and join this crucial dialogue. Together, let's elevate business and drive positive change, one episode at a time. Your support in this endeavor means the world to us. Here's to the conversations that will shape our future.

↪ NEW Dreamers & Doers® collab just in! There’s a moment that defines every company’s future—whether it’s pivoting a roadmap or making a bold hiring decision. These 3️⃣5️⃣ #femalefounders share the game-changing decisions that altered their trajectory and fueled their companies’ transformations. Don't miss insights from HearstLab's Courtney Jeffries (VRTL), Sharon Bordas (Mindshow) and Sheri Atwood (SupportPay) on pricing model pivots and taking career risks. Bottom line? "If you’re betting on yourself, you bet big."

In business, I don't see mistakes as "oh crap, this is bad." Instead, I see them as valuable lessons. One of my best mentors once told me, "When you make a mistake, own up to it immediately. Don’t try to dance around it or cover it up. Come up with three solutions on how to fix it, weigh those solutions, and choose the best one for the client—even if it's a blow to your ego. Then, go smooth it over." This was sound advice and an easy tactic I use in business all the time. At RevUp Advisory, we always communicate, we always are trustworthy, we always own up to our mistakes. We learn, just like any good human should. That’s why I’m pleased to talk about this in Entreprenista. Owning up to your mistakes doesn’t have to feel like your palms are sweaty and your life is over. Learn from it and move on. When you’re first starting a business, there’s so much you don’t know you don’t know— like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money and potentially even business heartbreak! By learning from the candid stories and insights of those who’ve been there. Check out the article here: https://bit.ly/4fuEMFm

I bit the bullet and hired a phenomenal podcast team because going at this alone has been great, but scaling to where we are today takes a small village. As you may have heard, we're building a podcast (!!!), and it's currently in development. Any good initiative that we pour our time and energy into has a solid strategy, execution, and action phase. So here we are, going at it step by step. Now, I need your help with our execution phase. We're working on the messaging for our intro and outro, and it's time to pick the music. Like what? Every professional podcast has some snazzy music, so that's where I need your help. Please check out the tracks with a short link below to give them a listen. (I promise I need just a click of a link and 16 seconds of your time.) https://bit.ly/3WITmSf Please cast your vote and help us decide. Comment with "Track 1" Comment with "Track 2" Comment with "Track 3" Share your thoughts and let me know why you chose your favorite! Thank you for helping us make this decision. Your feedback is invaluable!

You’ve poured time and effort into your marketing campaigns. → Paid search, organic search, paid social → Targeted actions turned into strategic “campaigns” These campaigns are meant to drive sales and validate your marketing efforts. The only problem? You have no idea if they’re truly effective. We’ve helped multiple clients quantify their campaign results this year. Here’s how we’ve stepped in: 1. Analyze Campaign Performance Understanding the performance of each campaign is crucial. We delve into the data to see which channels are driving sales and which are falling short. 2. Optimize Future Campaigns Using the insights gained, we provide actionable recommendations to enhance your upcoming campaigns. For example, ensuring your Labor Day sale outperforms previous summer efforts. 3. Focus on What Works We help you identify the campaigns that truly move your bottom line, allowing you to allocate resources more effectively and avoid wasteful spending. If this seems like a lot to figure out on your own… It’s because it is. I can condense this list to 1 action item if you don’t want to go alone: Hire my team. Remember my friend, alone you can go fast. But together we can go further. P.S. If you could improve one marketing campaign this year, which would it be?

Most businesses don’t plan their operations. They just get it done, hoping things will fix themselves. But this often leads to: Production delays Poor quality Crap customer service Recurring, excessive costs Listen up, your customers, team, and you deserve better. Next week, my operator and professional friend, Adam Judeh 🛠️, will join me live to unpack this for Founders and Entrepreneurs alike. We’ll discuss in depth how to centralize your scattered info into a cohesive system This isn’t just theory—it's about making practical changes that drive real results. Join us live on June 19th at 12 noon EDT. You'll get: Tools and strategies for sustainable growth Tips to reduce operational chaos Real-world examples of successful implementations See you there!

Pacing East 38th Street in NYC on my lunch hour, a few conversations with the incredible Erin Halper, CEO of The Upside gave me the push I needed to pivot from Corporate Sales to founding RevUp Advisory. RevUp Advisory was born from the belief that there’s a better way to do business. After nearly 20 years in Corporate I witnessed countless deals and negotiations stall or fail over.... Billing terms Product launch hurdles and delays Budget constraints where we just couldn't make the numbers work These sales challenges always hit hard because I have always put (and still do put) the customer first! I knew there was a better way, and when I couldn’t find it, I dreamed it up myself. 🚫 No more sleazy sales tactics 🚫 My vision was always a customer-centric business designed to make companies win and become more efficient. With RevUp Advisory, I work with Founders and C-Suites who have the power, authority, and tenacity to get it right – almost all virtually. 💪Together, with our expert insights in marketing and sales, we create an unstoppable team, delivering the true RevUp Advisory difference. This award isn’t just a milestone; it’s a testament to the incredible people who have believed in and inspired me. Erin Halper, CEO of The Upside, your inspiration and advice were the spark I needed, and I will forever be grateful for your encouragement. 🙏 In addition to my friends in The Upside, I have an amazing personal board of directors and business coaches who always cheer me on.

Ever heard of the band-aid method? It’s a quick fix to a minor problem with an immediate solution. In business, the band-aid method is all about patching and hacking your growth for those quick wins. These are the tactics that can get you through the next quarter or make your numbers look good on the surface. But here’s the catch: while band-aids work because they offer an immediate fix, too many of them can slow you down. Imagine covering a large wound with multiple band-aids. (Visual below for added laughter!) Eventually, the compounding effect of these quick fixes will drag your business down, creating inefficiencies and bottlenecks that slow your growth to a snail’s pace. There’s nothing inherently wrong with using band-aids; sometimes, you need them for urgent issues or short-term gains. However, over-reliance on these temporary solutions is not the way to maximize your sales efforts over time. To truly thrive, you need to think beyond the band-aid and invest in sustainable growth strategies that address the root causes of your challenges. So, while it’s okay to patch things up in the short term, always keep an eye on the bigger picture. Because sometimes it’s time to remove those band-aids and start healing from within.