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Co-Founder at RevvedUp.ai | Create Continuously Relevant Content for every prospect | #b2b #saas #revenue #content
We've wrapped up our first Bites, Brews, and AI-Driven ABM Breakthroughs breakfast event, starting off in Manchester! Thanks to everyone who made it, and I'm happy to confirm the (double) bacon naan is as legendary as I've been told. We got to chat about the pressures being put on teams to define an AI strategy at board level; the nervousness of some ICs about its impact on their roles; and the almost paralysing choice of where to apply it for specific use-cases. We spoke about many of those specific use-cases, how to alleviate concerns over quality and hallucinations, the importance of pairing AI with human creativity and feedback, and where it will change go-to-market strategies in 2025. Lots of cool tools and technology were shared, from many call recording options to list sourcing providers, and of course we touched on the way RevvedUp is transforming the scalability of ABM and market engagement. Most importantly, we got to learn from each other with so many different experiences and approaches, because the power of these meetings is in the collective wisdom of strong operators. And for those based in and around London, if you're interested in our next event (at Lantana in Shoreditch), make sure you sign-up for it! #abm #ai #sales #marketing #b2b