Right Side Up

Diversifying your marketing channel mix? Katie Freiberg, Investor Operating Partner at Right Side Up, will be leading a discussion with five marketing leaders about which channels you should consider for diversification. 🔍 Here's the expert panel joining Katie: Amy Scanlon | GM, Affiliate Practice, Right Side Up jon ward | Growth Marketing Consultant Kevin Lord Barry | General Manager, Right Percent Krystina Rubino | GM, Offline Practice, Right Side Up Tom Kluis | GM, Amazon & Ecommerce Marketplaces, Right Side Up Register today to grab your spot 👉 https://bit.ly/47V09ML Can't make the live discussion? You should still sign up—we'll share a replay of the event after it's over. #GrowthMarketing #PerformanceMarketing #DigitalMarketing #Marketing

Ever wondered what it takes to build a marketing dream team from scratch? 🤔 Tyler Elliston, Right Side Up Founder & CEO, breaks it down in our latest episode of Growth Talks—from scrappy startups to scaling enterprises, he knows how to find, hire, and build exceptional teams. Here are his key takeaways: • As companies grow, they naturally shift from needing flexible, jack-of-all-trades team members to experts in specific areas. • It’s not just about skills—traits like curiosity and persistence are what truly set standout hires apart. • Google and Facebook play different roles at each stage: startups use them to get feedback, mid-stage companies use them to drive growth, and big enterprises fine-tune their costs and scale. • Freelancers are becoming a go-to for companies wanting to test new strategies or get specialized skills without hiring full-time. • The best collaboration happens when marketing, product, and sales are on the same page with clear goals and mutual trust. • Flexibility is key—top talent today wants autonomy and values work-life balance more than ever. Listen to the full episode to get all of Tyler's insights on building marketing teams for every stage of growth! https://bit.ly/4dwqxhb | #GrowthMarketing #Marketing #TeamManagement #B2C #B2C #Leadership

Katie Freiberg analyzes real-world data sourced from Varos to uncover Q4 and 'Q5' advertising trends across Meta, Google, and TikTok. 🤓 As the year draws to a close, Q4 emerges as a critical period for advertisers. But don't ignore Q5. Yes, there's another (unofficial) quarter to be aware of. December 26 through the second week of January has traditionally seen CPMs dip, making for an attractive opportunity to advertise at a lower cost when consumers are still actively shopping. Is that still the case or should advertisers proceed with caution before ramping spend during Q5? As usual, the devil is in the details. https://bit.ly/3BqzIm2 | #GrowthMarketing #PerformanceMarketing #DigitalMarketing #Marketing

In the world of ecommerce, ‘set it and forget it’ is a recipe for disaster. Everything is evolving around the clock, so you need to revisit your Amazon strategy regularly to stay ahead of the curve. Plateauing metrics, shifting buying patterns, and new trends are all the types of indicators you’ll want to keep an eye on when deciding to make optimizations. How often are you optimizing your Amazon strategy? #GrowthMarketing #Ecommerce #Retail #B2C

Ask Marketers Anything—it's your turn to have every burning question answered! 🗣️ Krystina Rubino kicks off this new Right Side Up series on October 7 with an AMA session covering all things offline marketing. Hosted live on LinkedIn, drop Krystina a follow to get ready to join the conversation: https://bit.ly/4eIYv3b | #GrowthMarketing #OfflineMarketing #Podcasting #OOH #Marketing #Advertising

I loved working in big-box retail, but there’s one thing I love much more about ecommerce today. The data about the customer journey is right at our fingertips. What ad did a consumer see? Did they click? What did they buy? One of the beautiful things about Amazon and ecommerce in general is that you quickly (and inexpensively) answer those questions. #GrowthMarketing #Ecommerce #Retail #B2C

Walk into your local retail store, and you’ll notice it’s already here: the holiday season. 🎁 Retailers are decorating for the festivities online and in physical stores. You may roll your eyes that summer has barely left, but the truth is that it’s never too early to take advantage of a season when consumers are happier than ever—and more willing to spend money. Brands, you’re officially welcomed to the countdown to holiday profits. But the question is: As an Amazon seller or Amazon vendor, is your brand prepared? Consumers spent around $975 on gifts during the holidays in 2023, and that was with inflation at increased levels. Inflation is down, wages are up, and consumer sentiment data suggests a willingness to spend as the holiday season nears. As a result, there’s an opportunity for brands like yours to drive higher sales on Amazon than in recent years. Tom Kluis explains how to optimize your brand’s inventory, listings, ads, and promotions on Amazon to maximize your sales this holiday season. #GrowthMarketing #Ecommerce #BlackFriday #CyberMonday

Who's heading to #AWNewYork24?! 🍎🗽 17,000+ industry experts. 1,200+ speakers. 500+ sessions. Count us in, Advertising Week. Grant Durando and Lauren Starnes invite you to book a private, one-on-one meeting with us: https://bit.ly/4eOIc4X | #GrowthMarketing Advertising through podcasts? Great news: Podscribe, Wise, Crooked Media, and Fairing are joining Right Side Up for a panel discussion, Beyond Impressions: How Pixel Attribution is Revolutionizing Podcast Advertising. Here's the lineup of industry experts for the session on October 10 in the Podcast Zone: 👉 Grant Durando | Director, Offline Practice, Right Side Up 👉 Amelia Coomber | Chief Marketing Officer, Podscribe 👉 Cassandra LaPrairie | Performance Marketing Lead, Wise 👉 Giancarlo Bizzarro | Vice President of Sales, Crooked Media 👉 Matt Bahr | Chief Executive Officer, Fairing We'll see you in the Big Apple, marketers. #Marketing #AdTech #OfflineMarketing #Podcasting #OOH

Going out on your own as a growth marketing consultant? Look no further than Jennifer L. to understand the level of support Right Side Up provides to empower you. 🤝 Within just a few years, Jennifer left behind the corporate world and became her own boss. She stands out as among the most dynamic growth marketing consultants in Right Side Up’s talent network, with over a decade of experience working with fast-growing brands across streaming, health and wellness, and social media. Jennifer launched JL Premier Consulting LLC in 2022, focusing on direct-to-consumer (DTC) and business-to-business (B2B) brands and establishing profitable, revenue-growing affiliate programs. As the winner of a HoneyBook Breakthrough Grant, Jennifer plans to reinvest in JL Premier Consulting and take on more clients—with an expansion into other services beyond affiliate marketing. Let’s get to know Jennifer and what motivates her as a growth marketing consultant! https://bit.ly/3MZ3mkO | #GrowthMarketing #DigitalMarketing #AffiliateMarketing #InfluencerMarketing

Explore the benefits of adopting a diversified marketing channel mix and learn how to tap into new revenue streams! 📈 As marketers aim to broaden their reach, how can they determine which new avenues to explore when their core channels start yielding diminishing returns? Tyler Elliston, Right Side Up Founder & CEO, shares how companies can successfully navigate channel diversification to drive revenue growth. Join us for this upcoming Diversification 101 webinar on October 10. Can't attend live? Register today to receive a replay of the event after it's over. #GrowthMarketing #PerformanceMarketing #DigitalMarketing