Right Side Up

🚨 If you can boost customer retention by just 5%, you might see a profit increase of up to 25%. 🚨 CLTV—customer lifetime value—is an increasingly important metric to measure if you want to drive sustainable, measurable growth. Boosting CLTV looks different at every stage of growth. Sachin K Bhargava, MBA is a marketing leader with two decades of expertise in #DTC and #ecommerce, so we asked him to share a snapshot of how brands can unlock higher CLTV across their growth stages: 🌱 Seed Stage: Focus on acquisition & personalized retention - Prioritize high-quality customers through the right marketing channels. - Nurture customer relationships with personalized emails and SMS. 📈 Growth Stage: Experimentation & optimization - Shift to a conversion rate optimization (CRO) mindset. A/B testing is your best friend—optimize checkout flows, increase sign-ups, and improve intra-funnel metrics. - Consider a loyalty program: Smile.io found that Death Wish Coffee's loyalty program members saw a 4.8x higher AOV and 2.6x higher purchase frequency. 🏆 Mature Stage: Scale customer loyalty & innovation - Mature brands like Amazon and Nike focus on community building and tech-driven customer experiences. Programs like Amazon Prime boost CLTV by 2x for Prime members vs. non-members. - Expand product lines and invest in seamless omnichannel experiences to keep customers coming back. No matter your stage, CLTV should be at the center of your decision-making. Our full guide dives deep into the formulas, data insights, and proven strategies you need. You can check it out here: 👉 https://bit.ly/4ffLVIH #CustomerRetention #GrowthMarketing #CLTV #BusinessGrowth #MarketingStrategy

🪣 Customer acquisition without retention is just a leaky bucket—especially in fintech, where trust is everything. 🎯 Getting installs and engagement is important, but long-term success depends on keeping those customers. Fintech brands like Credit Genie and Dave are nailing this by addressing immediate needs like cash advances for rent or gas. These quick wins are great for getting users in the door, but they’re only the beginning. 💡 According to Simon V., Chief Growth Officer at Credit Genie, “As you onboard users, you figure out some of the secondary things you can bring. You start building value props that are actually great for the user, but the first hook usually should get the users on your platform really quick and efficiently.” 🔑 Trust becomes the game-changer in turning those quick wins into long-term retention. Fintech brands need to serve those immediate needs, but the real key is solving for customers’ secondary needs, building loyalty, and creating lasting value. When you balance fast wins with trust-building, that’s when you unlock sustainable growth. Check out the full conversation on Growth Talks for more insights from Simon Vishnevskiy on fintech growth and retention strategies here: https://bit.ly/4dNfVun #GrowthMarketing #Retention #Fintech #CustomerSuccess #Trust

We're always finding new ways to champion our core values: Excellence, People, Honesty, Tenacity, and Curiosity. These values aren’t just words—they’re woven into our culture and everything we do. Last year, we launched a new initiative to highlight team members who go above and beyond in living out these values. So, we’re thrilled to announce our Core Value Superstar for September 2024: Right Side Up's Offline Marketing Manager Caroline Culbertson, recognized for her embodiment of Curiosity! 🔍 Here’s why Caroline stands out: "[Caroline’s] inherent sense of curiosity drives her to view data through fresh perspectives and uncover the most engaging stories for clients. It is also what makes her an exceptional marketer, colleague, and trusted partner for clients. Her curiosity makes her a pleasure to collaborate with, both on client work and internal projects.” Learn more about Caroline in her Talent Spotlight: https://bit.ly/3A8GAUM Join us in sending her all the kudos below! 🎉 ⤵️

Affiliate marketing for Amazon Sellers is an untapped channel for driving revenue and customer acquisition—something the #DTC crowd has been up on for years. 👀 External traffic—especially through affiliates—can even be more impactful than internal Amazon ads. How? Affiliates bring high-intent, pre-qualified shoppers directly to your Amazon page, boosting organic rank and earning you the Amazon Brand Referral Bonus. If you're an Amazon Seller or you use Amazon as part of your acquisition strategy and you want to learn: 👉 The advantages of external affiliate traffic vs. internal ads 👉 How to identify the best creators and affiliates for your brand 👉 Practical tips for optimizing your Amazon Seller pages for conversion Check out our latest article to maximize your affiliate program and unlock new revenue streams: https://bit.ly/3UhvzHG #AffiliateMarketing #AmazonSellers #Ecommerce

Our very own Tyler Elliston joined Lisa (Ramirez) Ames at Norwest Venture Partners' Growth Marketing Summit this week, and they had a great discussion about CAC. Here's a recap of some of the top insights from the session👇

With EMARKETER predicting that B2B social ad spend will increase by nearly 50% in 2025 🤯, B2B marketers have to redefine their advertising approach and drive growth for their businesses if they want to cut through the noise next year. That's exactly what our latest webinar will help you do—and it's totally free to join. Kevin Lord Barry and Luke Roshon of Right Percent, a Right Side Up venture that focuses on scaling the fast-growing B2B companies in every vertical, will dive into the latest trends in B2B advertising and share strategies for utilizing cutting-edge ad formats and crafting messaging that truly connects with your audience and boosts engagement. Learn more about this virtual event and secure your spot here: https://bit.ly/4eYtkBv #B2BMarketing #AdSpend #GrowthMarketing

Hoping to expand your media mix and drive growth in 2025? 📈 Our team of traditional and emerging media experts at Right Side Up led yesterday’s webinar that’s loaded with actionable takeaways you can start implementing right now to see results. ⬇️ Check out both a detailed recap and the on-demand link below. ⬇️ Here’s what you’ll learn when you catch the replay: 1. Channel diversification is essential. Don't put all your eggs in one basket. Diversifying into new channels (like podcast ads, affiliate, Amazon, TikTok, and LinkedIn) helps you reach new audiences and reduce risk, especially when you’ve seen diminishing returns on your main channels. 2. Podcast advertising is a vastly untapped growth channel. It boasts strong conversion rates and long-term brand loyalty, similar to TV ads. 3. With affiliate marketing, you're paying on a performance basis, meaning you’re only spending on actual results. Focus on building a diverse affiliate pool and aim for a 5-7x ROAS. 4. Master Amazon—it’s worth it. Amazon provides scale and additional reach if your DTC growth has plateaued. Plan your launch around Amazon’s “honeymoon period” for better visibility. 5. TikTok ads: Yes, you need short-form video content, and you also need to rotate creative every 1-2 weeks. 6. Leverage LinkedIn ads for high-value B2B. It’s most ideal for large-ticket sales ($3K+) and lead gen campaigns. Start with native lead gen to capture high-quality leads, then optimize based on what works. Watch the on-demand replay to get the full breakdown of winning strategies and actionable tips from our expert panel that includes: Amy Scanlon | GM, Affiliate Practice, Right Side Up Krystina Rubino | GM, Offline Practice, Right Side Up Kevin Lord Barry | GM, Right Percent Tom Kluis | GM, Amazon & Ecommerce Marketplaces, Right Side Up jon ward | Growth Marketing Consultant 🔗 to the on-demand replay is in the comments. ⤵️ #MarketingStrategy #GrowthMarketing #Diversification #AffiliateMarketing #PodcastAds #TikTokMarketing #AmazonAds #LinkedInMarketing #B2BMarketing

🌱 Whether you're an early-stage startup or an enterprise giant, Google and Facebook are key customer acquisition channels—but how companies use them changes significantly depending on their stage of growth. 👉 For early-stage companies, the focus is on using these platforms to gain product feedback and fine-tune product-market fit. They experiment with customer acquisition strategies to see what resonates and use that data to shape their offering. 🏃 Mid-stage companies, on the other hand, are in growth mode. They’ve typically found some product-market fit and are now hunting for channels that can scale economically. Their challenge is to identify which marketing tactics can drive efficient customer acquisition while validating their existing market fit. 🏢 At the enterprise level, the game shifts toward optimization. These companies are often focused on fine-tuning their strategy, looking to reduce customer acquisition costs (CAC) by 10% or more while squeezing out additional volume through precise targeting and optimizations. Across every stage, the channels may remain the same, but the approach changes as companies grow. 📈 Check out our full conversation with Right Side Up Founder Tyler Elliston on Growth Talks for more insights on paid marketing and team building: https://lnkd.in/gAGHCJUn #GrowthMarketing #CustomerAcquisition #ProductMarketFit 

Focusing on key areas like 📊 attribution, 📈 data analytics, 🎨 creative, and 🌱 lifecycle marketing helps build a growth engine that’s both scalable and sustainable. In the latest Growth Talks episode, Krystina Rubino sits down with Simon V., Chief Growth Officer at Credit Genie, to talk about what it really takes to build a high-performing growth team from scratch, and what area you might need to jump into first if you need to quickly improve user acquisition. 🛠️ “If the lifecycle is garbage, that’s the first place I’ll look into, because I can improve my ability to convert people that have installed, but not taken an action… If I’m held accountable for activation costs, that’s my improvement right there without ever touching the marketing budget on the user acquisition,” says Simon. This episode is full of actionable insights for anyone looking to efficiently scale their marketing efforts. Tune in now to learn how to set your team up for success: https://bit.ly/4dNfVun #Marketing #Growth #Leadership #Fintech

Those that stuck it out for the last #AWNY panel of the busy week were rewarded with some great insights on podcast advertising performance, including: *Per Pooja Pandey of DoorDash, you can appear as a large national brand on podcasts even though you’re just zeroed in on a niche audience, and you don’t have spend a lot on a large/popular show - instead find the large show a listener subscribes to and then the 10 other shows they also subscribe to and test a small budget over those shows to own that audience. *Per Steven Krinberg of 3Z Brands, podcasts can be an effective brand building channel but looked at as an acquisition/growth channel. Per Sean Collins of Bilt Rewards, podcasts are great for “trusted” voices, especially compared to social media fatigue. Per Grant Durando of Right Side Up, YouTube is now the #1 consumption platform for podcasts, and the average podcast listener consumes 7 podcasts per week. #advertisingweek #podcasts #podcastmarketing #performancemedia #mediainsights