Right Side Up

As the new year approaches, growth-minded marketing leaders must align on the expertise, talent, and resources needed to drive results. If your 2025 includes: 👉 building a growth, marketing, or ecommerce function from scratch 👉 strengthening your team’s capabilities to meet ambitious goals 👉 powering marketing strategies unique to your competitors 👉 bridging skill gaps within your marketing department ...that's where Right Side Up comes in. Join us November 20th for a Deep Dive on all things Right Side Up, including how our approach to resourcing can help scale brands at any stage. We've done it for 1,000+ of the fastest growing brands like Lyft, DoorDash, and Gusto, and we can do it for yours, too. You won't want to miss this. Sign up below! ⬇️ https://bit.ly/4hA42el

📡 Brand marketing isn’t mass marketing—it’s about finding the right channels to connect with your audience. Simply blasting a message everywhere won’t cut it. You need to craft a narrative that resonates with the people who matter most. 🧬 According to Jason I., CMO of Gusto, sequencing is key: Master demand gen first for quick wins, then layer in brand marketing after product-market fit. 🤔 Making decisions on where to put your marketing dollars. “The ‘feels right’ spend shouldn’t exceed 15-20%—and be sure to keep tabs on paid performance trends at all stages of the funnel after you layer in brand spend. You may see some movement. 🎨 Consistency builds trust AND recall. Even simple creative ideas can make an emotional impact when they are delivered consistently across channels. Be sure to be solid in your “why,” otherwise you’ll run out of steam. 🔍 And don’t rely on metrics alone—qualitative insights from customers provide the kind of perspective that data can’t. When used correctly, these insights power hyper-targeted, meaningful campaigns with long-term value. Catch the full conversation with Jason on Growth Talks to learn how Gusto balances storytelling, brand, and demand gen for scalable growth: https://bit.ly/3NJyANb #B2BMarketing #BrandMarketing #DemandGen #Storytelling #Growth

Krystina Rubino is the GM of our offline marketing practice, and she's one of the world’s foremost experts in podcast advertising. She recently hosted an AMA here on LinkedIn, and we recapped the action and extracted every golden nugget of wisdom she shared so you can learn practical strategies to incorporate into your 2025 growth plan. These are actionable insights from $250M in profitable podcast advertising spend. They’re now yours to save, share, and act upon. Check them out below. ⬇️ #PodcastAdvertising #PodcastMarketing #PerformanceMarketing #GrowthMarketing

Right Side Up is heading to San Francisco and Los Angeles this month! Want to join us and connect with fellow top-tier growth marketers over light bites, cocktails, and—as always—good conversation? We’d love to have you! RSVP below for your city’s mixer: 🌁 San Francisco: https://bit.ly/4fsAIVg 🌇 Los Angeles/Santa Monica: https://bit.ly/3YIOgGN #growthmarketing #sanfrancisco #losangeles #networking

👉 If you have 3+ marketing channels in your mix, you're 73% more likely to achieve higher ROAS. 👈 Meta and Google are great core channels, but relying on those two channels alone can lead to platform dependency and stunt your reach and performance. You'll eventually need to look elsewhere for the scalability and audience growth required to make a major impact on your org's bottom line. If it isn't obvious already, we're making the case for channel diversification and why it should be at the top of every marketer's priority list for 2025. If you’re: • Wondering whether you're ready to diversify • Wanting to know which channels are worth exploring • Curious about how to build a plan that delivers real, measurable ROI ...our in-depth guide has you covered. The link is below. ⤵️ In the article, you'll also find the on-demand replay of our recent webinar. It delves even deeper into the topic with growth marketing leader and Right Side Up Founder Tyler Elliston. https://bit.ly/4fbDoXJ 💡 Which channels are you considering adding to your marketing lineup next year? #channeldiversification #growthmarketing #performancemarketing

Learn from two of the biggest powerhouses in B2B advertising in our upcoming webinar. Kevin Lord Barry, whose $100M+ in ROI positive B2B ad spend has driven exceptional growth for brands like Ramp, DoorDash, and Reddit, Inc., will be joined by Luke Roshon, another one of our B2B advertising experts, who has helped companies of all stages and sizes hit their growth goals. Hear from Kevin below on what you can expect from the November 6th event on supercharging your B2B ads in 2025 and, if you haven't yet, secure your spot: https://bit.ly/4eYtkBv We'll see you there! #B2BMarketing #B2BAds #B2BStrategy

Marketing is a conversation between emotion and logic. ❤️🧠 “If you can’t answer the ‘why,’ you’ll run out of steam,” says Jason I., CMO of Gusto. Effective B2B marketing blends emotional and rational elements, helping you engage customers on both levels. You have to validate the customer's feelings to get their rational brain to take the action. Check out the latest Growth Talks episode to learn how Jason balances brand and demand gen at Gusto while leveraging storytelling to build trust and drive growth. 📺 Watch the full episode here: https://bit.ly/3NJyANb #B2BMarketing #Messaging #Growth #Storytelling

🚨 If you can boost customer retention by just 5%, you might see a profit increase of up to 25%. 🚨 CLTV—customer lifetime value—is an increasingly important metric to measure if you want to drive sustainable, measurable growth. Boosting CLTV looks different at every stage of growth. Sachin K Bhargava, MBA is a marketing leader with two decades of expertise in #DTC and #ecommerce, so we asked him to share a snapshot of how brands can unlock higher CLTV across their growth stages: 🌱 Seed Stage: Focus on acquisition & personalized retention - Prioritize high-quality customers through the right marketing channels. - Nurture customer relationships with personalized emails and SMS. 📈 Growth Stage: Experimentation & optimization - Shift to a conversion rate optimization (CRO) mindset. A/B testing is your best friend—optimize checkout flows, increase sign-ups, and improve intra-funnel metrics. - Consider a loyalty program: Smile.io found that Death Wish Coffee's loyalty program members saw a 4.8x higher AOV and 2.6x higher purchase frequency. 🏆 Mature Stage: Scale customer loyalty & innovation - Mature brands like Amazon and Nike focus on community building and tech-driven customer experiences. Programs like Amazon Prime boost CLTV by 2x for Prime members vs. non-members. - Expand product lines and invest in seamless omnichannel experiences to keep customers coming back. No matter your stage, CLTV should be at the center of your decision-making. Our full guide dives deep into the formulas, data insights, and proven strategies you need. You can check it out here: 👉 https://bit.ly/4ffLVIH #CustomerRetention #GrowthMarketing #CLTV #BusinessGrowth #MarketingStrategy

🪣 Customer acquisition without retention is just a leaky bucket—especially in fintech, where trust is everything. 🎯 Getting installs and engagement is important, but long-term success depends on keeping those customers. Fintech brands like Credit Genie and Dave are nailing this by addressing immediate needs like cash advances for rent or gas. These quick wins are great for getting users in the door, but they’re only the beginning. 💡 According to Simon V., Chief Growth Officer at Credit Genie, “As you onboard users, you figure out some of the secondary things you can bring. You start building value props that are actually great for the user, but the first hook usually should get the users on your platform really quick and efficiently.” 🔑 Trust becomes the game-changer in turning those quick wins into long-term retention. Fintech brands need to serve those immediate needs, but the real key is solving for customers’ secondary needs, building loyalty, and creating lasting value. When you balance fast wins with trust-building, that’s when you unlock sustainable growth. Check out the full conversation on Growth Talks for more insights from Simon Vishnevskiy on fintech growth and retention strategies here: https://bit.ly/4dNfVun #GrowthMarketing #Retention #Fintech #CustomerSuccess #Trust

We're always finding new ways to champion our core values: Excellence, People, Honesty, Tenacity, and Curiosity. These values aren’t just words—they’re woven into our culture and everything we do. Last year, we launched a new initiative to highlight team members who go above and beyond in living out these values. So, we’re thrilled to announce our Core Value Superstar for September 2024: Right Side Up's Offline Marketing Manager Caroline Culbertson, recognized for her embodiment of Curiosity! 🔍 Here’s why Caroline stands out: "[Caroline’s] inherent sense of curiosity drives her to view data through fresh perspectives and uncover the most engaging stories for clients. It is also what makes her an exceptional marketer, colleague, and trusted partner for clients. Her curiosity makes her a pleasure to collaborate with, both on client work and internal projects.” Learn more about Caroline in her Talent Spotlight: https://bit.ly/3A8GAUM Join us in sending her all the kudos below! 🎉 ⤵️