RollWorks, a division of NextRoll

🙌 We’re thrilled to share our new video spotlighting the amazing results TELUS, Conquer.io, and Onbe have achieved by using RollWorks’ integration with LinkedIn! Discover how these leading companies are driving higher 📈 #engagement and #ROI with seamless audience syncing and targeted campaigns. Special thanks 💚 David Sui, Julia Yavin, and Jason Byer for sharing the LinkedIn/RollWork love! Learn more about our integration with LinkedIn: https://lnkd.in/dUgPHzkY

Dive into the details of our latest accolades 🏆💚and see why RollWorks, a division of NextRoll continues to set the industry standard 💪

We're flipping the marketing funnel on its head! 🔄 Check out our latest feature from Julia Yavin, Director of Strategy & Consulting at RenderTribe on the RollWorks blog! Julia breaks down how to target high-value accounts effectively with a streamlined #revenue team and system. #MarTech is your key to making this strategy a reality! 🔗 Read all about it here: https://lnkd.in/dGWieBzY #ABM #B2BMarketing #accountbasedmarketing #targetaccounts

The countdown is on! ⏳ 🔗 https://lnkd.in/d7waeGeX Join us on July 30th for a LIVE panel webinar where experts from Act-On Software, Intellimize, NetLine, New Breed, and special guest author Zontee Hou will explore how to balance #AI 🤖 and the human touch in #ABM campaigns. Bring your questions and be part of the discussion!

Can you turn the seasonal summer dip into strategic growth? YES YOU CAN! July is here, and so is the latest update from RollWorks Insider! 📰 This month, we’re showing you how to turn up the heat on your marketing efforts during the summer slowdown 🏝☀. In this issue, discover strategies to ignite demand and maintain momentum. From innovative ad formats and engaging micro-moments to seamless campaign management and high-fit prospect identification, we’ve got everything you need to keep your campaigns thriving all summer long! 🌟 Dive into our July newsletter to uncover all these insights and more. Don’t forget to subscribe! ✅ #b2bmarketing #abm #accountbasedmarketing #advertising #pto #outofoffice

Fed up with lukewarm leads and pipeline headaches? Dive into our latest blog and become a sales superhero with #ABM! 🔗 https://lnkd.in/d5zRJ3WD Finally, discover how to get your sales and marketing teams working together seamlessly...FOR GOOD! #accountbasedmarketing #b2b #marketingsalesalignment #competition #pipeline #revenueteams

In case you missed it, we recently released "The B2B Marketer's Essential Account-Based Kit" with our friends G2, Intellimize, New Breed, NetLine, and Act-On Software. This toolkit has been making waves, and for good reason. Packed with invaluable insights, proven strategies, and real-world examples, this resource bundle will help you: 💥 Optimize collaboration between your #sales and #marketing teams 💥 Create personalized #B2B website experiences that resonate with key accounts 💥 Capitalize on industry-specific content trends and consumption patterns 💥 Assess and refine your #ABM readiness and approach 🔗 Get the ABM 6-in-1 Power Pack here: https://lnkd.in/dx3-M6kV

The 3️⃣ x 3️⃣ x 3️⃣ for building a modern B2B demand generation strategy 👇🏼 𝟯 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼. Buyers are in control. Forrester found that 88% of B2B buyers said they prefer self-service or digital experiences throughout their buying process. 👉🏼 Sales has typically been the primary driver of acquiring new customers. Today, buyers find what they need online and only want a salesperson when they are ready to buy. Focus on high-quality leads. A stat from Adobe showed that 70% of leads generated from sources like gated content are unqualified. 👉🏼 You need to focus on generating high-quality leads that will convert into customers. Gating content is not a strategy -- it's a means to acquiring an opted-in database. Account-based GTM can be a powerful tool. In a stat from RollWorks, a division of NextRoll, it's been showed that account-based can drive 50% better customer engagement. 👉🏼 Account-based forces you to focus on high-value target accounts only. The tactics require highly personalized messaging and outreach, solid marketing ops and automation, and field marketing. 𝟯 𝘀𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝗱𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻. Demand creation: educating your TAM about the problem you solve and your solution via content marketing, social, word of mouth, paid media. Demand capture: capture buyer contact data from target account lists who are actively looking for solutions using advertising, SEO, retargeting, and lead gen campaigns. Demand conversion: partner with sales to drive opportunity creation. Optimize your inbound channels for conversion and provide a smooth experience for leads to make purchasing decisions on their own terms. 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. Audit the lead funnel: evaluate every single step, channel, and tactic from content, to the website, to your forms. Map the buyer journey and make sure the entire GTM understands how your customers buy. Focus on high-intent leads: after mapping the journey, shift your focus to the leads that are actively "in market" or have the highest propensity (sometimes is based on where you have the most accurate data). Optimize low-funnel channels for conversion: analyze where and how you in-market buyers convert and optimize those steps for smoother conversion. Small percentage point increases here can have large revenue impact. The 3 x 3 x 3. If you want to learn more about this, tune into the replay of my B2B Marketing Exchange keynote here: https://lnkd.in/gBfF4TXE ✌🏼 #b2b #marketing #sales #demandgen #leadgen #abm

🧠 🤖 Learn how to maintain authentic connections in AI-driven #ABM! 🔗 https://lnkd.in/d7waeGeX Join our LIVE panel webinar on July 30th at 10am PT/1pm ET featuring Jeff Day, Carly Botelho, 🌿 Josh Baez 🌿, Jonathan Burg, Johnny Cruz, Lizzie Chapman, and special guest expert and author Zontee Hou. Learn how to balance tech and personal touch in your #B2B marketing efforts including: -Keeping human connections alive in AI-driven marketing -Creating genuine, human-centric #personalization strategies -Real-world success stories of balancing #AI and human touch in ABM 🌟 Special Bonus: The first 50 attendees to stay for the full session will receive a FREE copy of Zontee Hou’s book, Data-Driven Personalization!

Feeling the summer slump? 🌴📈 Don't Let Your Marketing Goals Melt Away! RollWorks has got your back! Get your copy of "Summer Surge: 9 Proven Strategies to Spark Demand," and turn the lazy summer days into productive ones. 🔗 https://lnkd.in/gGT8z9xQ Learn how to: 🎨 Capture leads with cool, creative ads 📧 Nail PTO email bounces for perfect follow-ups 🎯 Find top-notch buyers with spot-on targeting No summer break here, just nonstop progress. Grab our guide now and make this your best summer yet! #MarketingHacks #SummerSuccess #DemandGen #ABM #advertising #B2bmarketing