Sabio

We're so excited to welcome Claire Wahl BACK to Team Sabio! #TeamWorkMakesTheDreamWork #Advertising #CTV #DigitalMarketing

We're excited to welcome Sarah Sullivan to Team Sabio! #TeamWorkMakesTheDreamWork #Advertising #CTV #DigitalMarketing

This year's holiday season is expected to reach $1.353 trillion in consumer spending, per EMARKETER. 📈 Don't miss out! CTV is your secret weapon for engaging holiday shoppers and driving both online and in-store sales. Drive incremental reach on CTV for your holiday success! 👉https://sabio.ws/3Yor1k7 #HolidayMarketing #ConnectedTV #RetailTrends

We're excited to welcome Michael S. Toma to Team Sabio! #TeamWorkMakesTheDreamWork #Advertising #CTV #DigitalMarketing

Sabio brought the Latin flavor to Horizon Media NY last week!   Liz (Sarachek) Blacker, Raj Gill, Katie Hoseit, Helen Goldstein, Shae Mackey, Justin Murray, Irving Thomas, and Prithvi Behl hosted a celebration for Hispanic Heritage Month along with Horizon Unidos*.   Karina Dobarro, Alex Minicucci, Whitnney Dihmes Arzola, Justin Rivera, Jesus Hernandez, and Jose Enchautegui joined us, along with 100+ Horizoners! 😃   Everyone enjoyed a truly Latin evening with wine from Argentina and Spain, beer from the Dominican Republic and México, plus churros, quesadillas, and 12 kinds of empanadas!   As a company with deep, diverse, and Hispanic roots, we are always happy to celebrate and honor our vibrant culture.   We enjoy uplifting diverse voices year-round! 🌎   *Horizon Unidos is Horizon Media's Employee Impact Group dedicated to Hispanic employees and their allies. Their mission is to foster connection, uplift the community, and enhance cultural understanding within their organization and the broader community. #SabioConnects #HispanicHeritageMonth #Advertising #NewYork

If you're searching for a new podcast, we've got just the one! 🎧 In the latest episode of the Programmatic Digest podcast, Helen L., EVP of our sister company App Science® delves into key topics like cultural diversity in marketing, the importance of third-party measurement, the nuances of running programmatic campaigns, and the unique advantages of App Science's device-first Household Graph. What sets App Science® apart is its proprietary Household Graph, which leverages CTV and mobile signals to capture granular, device-level insights into diverse audiences, reflecting a more accurate representation of today's dynamic market. App Science’s audience segments are exclusively available through partnership with Sabio. Tune in now on all podcast platforms! https://sabio.ws/4eUuVI2 #ProgrammaticAdvertising #DataAnalytics #Insights #DiversityInMarketing #CTV

Another great event in the books! ✅ Our Sabio team, Lynn Davidson, Laura Bowles, and Elisa Dao, had the pleasure of attending the October ANA AIMM Member Forum, hosted at NBCUniversal in Los Angeles.   As new members of ANA AIMM, we were thrilled to join industry leaders, creatives, and trailblazers for a day packed with invaluable insights into multicultural and inclusive marketing. It was inspiring to connect with fellow professionals and gain fresh perspectives from thought leaders and experts, like film maker Will Packer and Access Hollywood host Scott Evans, on the evolving landscape of our industry. 🌎💡   We are excited to continue these important conversations as we work to elevate diverse voices and drive meaningful change in media and advertising! #SabioConnects #ANAAIMM #InclusiveMarketing #MulticulturalMarketing #LosAngeles

Our team, Brenda Popoca & Elisa Dao, collaborated with our friends at Starcom Chicago, Gordon Bach & Jorge Alcaraz, Ph.D., to celebrate Hispanic Heritage Month. 🪅   The day was kicked off by Elisa, who presented insights on U.S. Hispanic consumers. This was followed by a panel discussion moderated by our very own Brenda, highlighting the vibrant tapestry of Hispanic culture and its impact on the U.S.   The panelists discussed cultural nuances and commonalities, explored the economic and cultural power of the U.S. Hispanic audience in shaping digital trends, and candidly shared their personal stories of growing up in the U.S., underscoring how culture is a lived experience.   Following the panel discussion, we savored a diverse array of flavors from across Latin America. We enjoyed the rich cuisine of Costa Rica, cheered with the boldness of Cafécito Cubano, and indulged our sweet tooth with a variety of Mexican candy and Paletas (sweet & spicy, of course)! 🍴   A big thank you to Starcom and all the panelists for making the day so memorable! #SabioConnects #HispanicHeritageMonth #HispanicCulture #DigitalTrends #Chicago

DJ Agahi, Sabio's Managing Director, EMEA & UK, joined Paul Gubbins on The CTV Podcast to answer the question: Why are agencies still asking for a managed service in CTV? Find out what DJ's thoughts are and get his take on so much more, including: ▶️ How indy agencies are now buying CTV ads ▶️ The future of CTV audience curation ▶️ The convergence of retail media & CTV ▶️ The rise of FAST & AVOD in Europe Catch the full podcast on Spotify: https://sabio.ws/3NgXGTd #CTV #Advertising #StreamingTV #FAST

A sunny day on the course with clients? Count us in! ⛳️   Sabio sponsored last week's Dallas Fort Worth Interactive Marketing Association 2024 iHACK Golf Tournament, where our team members, Raj Gill and Kelly McCormack, joined some of our Texas friends to host a hole and a foursome golf group, and help partners drive, putt, and hydrate throughout the day.    We had a fantastic time networking and connecting with both familiar and new faces in the Dallas market.   Special shoutout to the team at Moroch for playing a great game with us! 🏌️ #SabioConnects #Dallas #MarketingAndAdvertising #GolfTournament