Great overview from Jeffrey Bustos at IAB - check it out! 👇 And thank you Mars United Commerce for featuring how our latest innovation, Scan & Go™ Display Ads, integrates physical and digital shopping journeys to help advertisers reach Sam's Club members at the point of conversion in-Club and drive incremental sales of associated or halo products.
How Are Retailers Shaking Up Ads, In-Store Tech, and Measurement? Let’s Talk Innovations 👀 📺 Major retailers like Albertsons Media Collective, CVS Media Exchange (CMX), and Instacart are focusing on enhancing CTV and shoppable ad experiences. Albertsons launched premium CTV with YouTube and NBCUniversal, CVS introduced a self-serve beta for CTV and programmatic display, while Instacart brought shoppable ads to YouTube. 🛒 Retailers like Orange Apron Media by The Home Depot and Sam's Club are boosting in-store engagement with digital displays. Orange Apron Media extended digital in-store ads to over 100 locations, while Sam’s Club integrated display ads into its Scan & Go app, enhancing the in-store shopping experience. 📊 Companies like Dollar General and Kroger are refining audience segmentation. Dollar General introduced DG Demo Audiences to better target rural shoppers, and Kroger launched Meta Advantage+ Catalog Ads with detailed product-level reporting, driving precision in ad targeting. 🛍️ Networks such as CVS Media Exchange (CMX), Walmart Connect, and Best Buy Ads are increasingly focusing on self-serve ad platforms, allowing advertisers to manage campaigns with real-time adjustments and enhanced transparency. 📈 Retailers are stepping up their measurement game with innovations like closed-loop reporting, with Albertsons Media Collective offering incrementality testing to isolate the true impact of ads, Walgreens Advertising Group and CVS Media Exchange (CMX) launching self-serve dashboards for real-time performance data. Download the latest Mars United Commerce Report Card below! https://lnkd.in/efrpNZvi