Screen Engine/ASI

At ARF OTT 2024 this week, Screen Engine/ASI’s Holly Leff-Pressman and Christina Parish joined Natasha Hritzuk from Warner Bros. Discovery to discuss “Today’s Media Strategies: Increasing Viewing among Millennials, Gen Z, & Gen Alpha.” Key insights revealed that short-form content boosts interest in long-form narratives rather than competing with them, with younger audiences using platforms like TikTok and YouTube to discover content that resonates with their tastes. Genres like sequels, spinoffs, and classic library content continue to thrive, driven by exposure on short-form platforms. The big takeaway: “Short-form and long-form content aren’t competitors but partners, shaping the future of media consumption for Gen Z and Gen Alpha.” #OTT2024 #ScreenEngineASI #MediaStrategies #GenZ #GenAlpha #Millennials #ContentEngagement #ARFOTT

🎉 Big congratulations to our London Tapestry team! 🎉 We’re excited to announce that Silvia Siladi (pictured right), Elle Kindler (pictured left), and Lily Spencer (pictured centre) have been promoted to lead three of Tapestry’s four divisions. Silvia will oversee Streaming and Gaming, Elle will head up Health and Wellness, and Lily will manage Data Analytics. 🌟 We’re proud of the amazing work they’ve done and look forward to the innovation they’ll bring to their respective fields! #TapestryResearch #TeamTapestry #Leadership #StreamingAndGaming #HealthAndWellness #DataAnalytics #Promotions #LondonOffice #WomenInResearch Silvia Siladi Elle Kindler Lily Spencer

We are thrilled to reflect on the MRX Power Chats event last month. Hosted by Maverix in collaboration with Women in Research LA (WIRe), this event brought together an all-female panel of trailblazers from across the research, media, and entertainment industries. Thank you to all the panelists and attendees who helped create a space for growth, learning, and connection. Special recognition goes to Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI and Alexia Raven, Co-Founder of Maverix for co-moderating the event. We are incredibly proud to have been part of this Power Chat event that spotlighted the voices and leadership of such inspiring women. Together, we continue to uplift and empower the future generation of female leaders! #WomenInResearch #WomenEmpowerment #ScreenEngineASI 📸 Maverix Insights & Strategy Holly Leff-Pressman Alexia Raven

Join us at #ARFOTT 2024!  We’re excited to announce that Screen Engine/ASI’s Holly Leff-Pressman, Chief Client Engagement Officer, and Christina Parish, EVP, TV & CPG Group, will be joining Natasha Hritzuk from Warner Bros. Discovery for an insightful session about "Today’s Media Strategies: Increase Viewing among Millennials, GenZ, & Gen Alpha" at the 2024 ARF/OTT event in Universal City on Wednesday, October 23rd.  Join this insightful event filled with presentations from leading media and measurement experts who will share the latest data and discuss the implications of that data. 🌟 🗓 Date: October 23 📍 Location: NBCUniversal, Universal City, CA (In-person) / Live stream available ⏰ Time: 9:00 AM - 6:00 PM PT (In-person) / 10:00 AM - 4:30 PM PT (Live stream) Register now and for more information: https://bit.ly/ARFOTT24 #ARFOTT #MediaStrategies #OTT2024 #ScreenEngineASI #Millennials #GenZ #GenAlpha #ContentEngagement #MediaInnovation

It's a double good news day at Tapestry, as we're absolutely thrilled to announce our three latest promotions! Elle Kindler (pictured left), Lily Spencer (pictured centre), and Silvia Siladi (pictured right) have all been promoted to Director! We're firm believers in spotting and nurturing talent, and we're delighted to be celebrating our three super stars and to see them take this next step in their careers! You can read our full announcement following the link below. Congratulations! https://lnkd.in/dQAdhe87 #mrs #mrx #marketresearch Screen Engine/ASI

📢 Tomorrow! Join us for a special celebration of Hispanic Heritage Month with Screen Engine/ASI! 🎉 We’re excited to host an enriching online panel discussion featuring four distinguished leaders from diverse industries, each sharing their unique Hispanic heritage and their inspiring personal and professional journeys in the U.S. 🇺🇸 Join us on Zoom to hear about their challenges, triumphs, and the cultural richness that has shaped their experiences. This is an event you won’t want to miss—perfect for learning, connecting, and celebrating the power of diversity! ✨ 📅 Date: Tomorrow, Oct 2nd @ 12pm PT 📍 Where: Zoom, Email DiversityEquityInclusion@screenengineasi.com for the link. ❓ More Info: https://lnkd.in/eS7Hyi3B Let’s come together to celebrate and support these incredible stories. We hope to see you there and feel free to share to invite others! 🙌 #HispanicHeritageMonth #ScreenEngineASI #PanelDiscussion #CelebratingDiversity #InspiringJourneys #HispanicHeritage Juana Crespo, MBA Dora Nuñez, MBA Karem Fernandez Carlos Williams Dr. Natalie H.

🎉 Kudos to our incredible team at Tapestry Research in London for being shortlisted for some amazing awards! 🎉 We’re honored to be up for 3 Quirk’s Marketing Research and Insight Excellence awards and a MediaWeek award! This recognition is a testament to the hard work, dedication, and innovative thinking of our entire team. 🌟 Thank you to everyone who continues to push boundaries and deliver exceptional insights! Let’s keep the momentum going! 💪 #TapestryResearch #QuirksAwards #MediaWeekAwards #Teamwork #MarketingResearch #Innovation Tapestry Research Quirk's Media

Screen Engine/ASI CEO Kevin Goetz is quoted in a recent LA Times article discussing the resurgence of movie musicals this season: “Musicals have the potential to be blockbusters because they typically can bring in a large number of families.” Read the full article for more insights on how the industry is evolving, with additional commentary from Goetz. 🔗 https://lnkd.in/e4jhpYy4 #FilmIndustry #MovieMusicals #AudienceInsights #ScreenEngineASI

Join us on September 17th for the MRX Power Chats: The Power of Sharing, hosted by Screen Engine/ASI and Maverix in collaboration with Women in Research (WIRe). This event, co-moderated by Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI, and Alexia Raven, Co-Founder of Maverix, is designed to foster meaningful conversations around career challenges, triumphs, and opportunities within the research and entertainment industries. Connect with influential women, gain valuable insights, and build lasting professional relationships. Don’t miss this chance to engage with leaders and peers who are shaping the future of our industry. Register here https://lnkd.in/eHt6WVik #ScreenEngineASI #WomenInResearch Holly Leff-Pressman Alexia Raven Andrea Acevedo Megan Barbe Jeanne Cotton Irene Lane Tania Missad

🎉 Exciting News! 🎉 Join us for our special 50th podcast episode of "Don't Kill the Messenger" featuring the legendary award-winning filmmaker Ron Howard! 🎬 Available on September 4th, catch a filmmaking conversation you won't want to miss. Follow my show on your favorite platform so you don’t miss it! Let’s make this episode one for the books! 📚✨ #DontKillTheMessenger #RonHoward #PodcastMilestone #Giveaway https://loom.ly/0KzqIb0