SEEHER

How many of us remember the mystery and silence that surrounded our periods—the whispers, the hidden conversations? More than half of women only learned what a period was after it started, many terrified, thinking they were bleeding out or, worse, dying. Shockingly, over one in three women feel misinformed about how their own bodies and menstrual cycles actually work. Why do we know more about astrophysics than something as natural as the menstrual cycle? Bodyform is here to change that. They know it’s never "just a period." With a bold commitment to research, education, and tackling harmful misinformation, Bodyform is paving the way for a future where every woman+ understands her body fully and fearlessly. https://lnkd.in/e_NuP9yd

From lemonade stands to mowing lawns, Gen Alpha’s spending power is set to hit $5.46 trillion by 2029—and brands cannot afford to ignore it! “There’s both a business and moral imperative for brands to get representation right,” says Christine Guilfoyle, President of SeeHer. The 2024 GEM® Lift study with Circana proves it: accurately representing women in ads delivers a 10X sales lift across households! Don’t fall behind—be part of the change! Contact Katie McKenna at kmckenna@ana.net to learn more.

There’s nothing quite like the joy of holding a warm coffee in hand, feeling a spring in your step, and embracing the freedom of unplanned hours wandering the aisles of Target. The thrill of inhaling the scent of new candles, browsing the latest books, and gliding your fingers over the coziest blankets is pure bliss. Whatever the magic is, SeeHer member Target has it nailed. So, grab your keys, and let’s set off to the happiest place on earth—Target! https://lnkd.in/eCtjqr47

In our fast-paced world, finding time for the doctor, grocery shopping, or getting your oil changed can feel impossible. That’s why SeeHer member Ford Motor Company is here to make car servicing convenient for you—wherever you are, whether at home, work, or on the go. With Ford, you can check one more thing off your list—just don’t forget the eggs!

Did you know that accurate representation of women in advertising drives a 10X sales lift across households? The future of your brand depends on connecting with the most brand-aware, tech-savvy, and diverse generation yet: Gen Alpha. "Why are we still talking about representation in 2024?" asks Christine Guilfoyle, President of SeeHer. With only 16% of women feeling fully represented in media, this presents either a huge opportunity or a serious hurdle for brands. Our new “She Matters: Bottom Line” campaign with Curiosity taps into the incredible spending power of women and girls, especially Gen Alpha. Don’t get left behind—join the movement! Reach out to Katie McKenna at kmckenna@ana.net.

Consumers believe that only a mere one-third of pharmacy and healthcare advertising genuinely represents women. But let’s face it—women experience so much more than just pregnancy and menopause. Our health journeys are a rich tapestry woven with a multitude of experiences, from the first pimple before a big dance to navigating the challenges of aging as we trek up life's mountains, often with less stable footing than when we confidently strutted across the dance floor. So, how can we authentically and accurately depict women and girls? It starts with embracing the full spectrum of women’s health. Let’s showcase mental health with authenticity, portray body weight realistically, and embrace reproductive health inclusively. That’s why we’ve created the Best Practice Guide for Representing Women in Health and Wellness Marketing, in collaboration with Abbott, CVS Health and Cassandra Sinclair. This guide offers invaluable processes, prompts, and principles that our SeeHer members use to connect meaningfully with women throughout their health journeys, covering everything from prevention and wellness to chronic disease management. Are you ready to make a difference? Dive into our guide and join us in transforming the narrative around women's health! Not a member? Contact Katie McKenna at kmckenna@ana.net today.

The 2024 Olympics may be over, but the passion for sports they ignited is here to stay. It’s as if we felt every moment—the blood, sweat, and tears—right alongside the athletes. SeeHer member AB InBev’s Michelob Ultra embraced that spirit, bringing people together to celebrate the joy and camaraderie that sports inspire.

Craving that refreshing, ice-cold sip after a tough workout? Sure, water quenches your thirst, but is it really restoring everything your body needs? SeeHer member PepsiCo's Gatorade challenges you to think bigger. Packed with essential electrolytes and vitamins B3 and B6, it’s designed to do more than hydrate—it fuels your limits and helps you power through. Stay ahead with Gatorade, from SeeHer member Pepsico, and take your hydration to the next level! https://lnkd.in/eCKR9KTh

October is Breast Cancer Awareness Month, and we’re turning up the volume on 'Squeeze It In,' an empowering campaign by LUDWIG+ that urges everyone in the media industry to prioritize their annual mammograms. Shockingly, 65% of the women surveyed put off this crucial screening, well above the national average. But here’s the good news—those dreaded days of cold, uncomfortable machines are behind us! GE HealthCare has reimagined the mammogram experience with rounded edges, soft lighting, and a calming pale rose palette designed to ease anxiety and fear. Not only is it more comfortable, but this innovative design can improve image quality and reduce the need for repeat scans. It’s a game-changer for early detection. Don’t put it off any longer—your health matters. Find a breast imaging center near you that uses GE HealthCare’s state-of-the-art mammography systems: https://lnkd.in/diaTw3MB