Hoffman reposted this
3x Founder/CEO. Creator of the BASHO Email™, Own the Deal™, Scorecard®, Social Paradigm™, and "Why You? Why You Now?"™ sales methodologies. Programs trusted by over 250,000 sales professionals throughout the world.
SaaStr Annual is OVER…rendering any of its associated event leads utterly worthless as of…well…this morning. We have THIS week to capitalize on any Dreamforce and Inbound action before those leads are as dry as one of my martinis. Simply put…u snooze u def LOSE. Read my post below with how to get in front of the queue. Happy selling, Jeff
3x Founder/CEO. Creator of the BASHO Email™, Own the Deal™, Scorecard®, Social Paradigm™, and "Why You? Why You Now?"™ sales methodologies. Programs trusted by over 250,000 sales professionals throughout the world.
Did you know that great reps take full advantage of #dreamforce2024, #inbound2024, and #saastr24, WITHOUT EVER LEAVING HOME!!!!!!!! How? By understanding that the potency of tradeshow leads is their value BEFORE and DURING the event....NOT AFTER! By connecting with trade attendees, speakers, and sponsors BEFORE the enormous queue forms when the event is over, Closers get a massive head start on opportunities, and can often save the airfare and hotel. Want to know how to craft the specific messaging REQUIRED to unlock this technique? Type "TRADESHOW" in the comments below, and CeCe Aparo and I will send you a free 20-minute video on how to do what we are doing RIGHT NOW to fill our company's funnel! (Full disclosure: we are physically headed to a few trade shows this fall - just not these 3 - we prefer ones where our competition is conspicuously absent!) Early fall is the time to enjoy these high-intent leads, but by mid October, they are stone cold dead, so act quickly! Happy selling, Jeff *** Been 5-6 weeks since my last post, and TBH I haven't really missed being here. Feels like coming back to a nightclub Sunday morning to pick up the jacket I left the night before. Sticky floors, smelly bar, etc. <sigh> Spent 30-40 mins a day on LI for nearly two years, so I am confident I understand its ROI. And that ROI has been softening quickly since Q1 - horribly overweighted to supply with rapid decreasing demand. Hmmmmm........