Semcasting, Inc.

** 5 DAYS LEFT ** 🗳 🗳🗳🗳🗳🗳 Time is CRUCIAL in these remaining days leading up to Election Day and we understand that you need data available ASAP for your campaigns. That is where we come in.... Did you know we can match 1PD in minutes and activate to DSPs like Trade Desk, Oneview, StackAdapt, Yahoo and DV360 in an average 12 hour time-to-market? ☑ My team and I are readily waiting and eager to help - lets get your segments activated today, so you're ready to rock and roll as we head into the weekend. Email me at amcgrath@semcasting.com and let's get things live! 📲 #Data #Programmatic #Politics #Campaigns #ElectionDay #Vote #Digital #Activation #DSP #Partner #Semcasting #AudienceDesigner

🎭 In digital marketing, it can often feel like your audience is hidden behind shadows—anonymous site visitors, vague impressions, and scattered data points. A single person could appear as ten different signals, making it challenging to see the true identity behind the interactions. Just like during Halloween, when we’re curious to see who’s behind each costume, marketers need clear visibility into their audience. That’s where identity resolution comes in, bridging the gap by stitching together signals from multiple devices and channels, transforming mysterious interactions into meaningful connections. Semcasting’s Identity Graph takes this concept to the next level, designed for today’s challenges of cookie deprecation and fragmented identity signals. Unlike single-match methods that struggle with low match rates, Semcasting’s graph uses a multi-identifier approach to link data points—like email, mobile device, or IP address—ensuring accuracy, precision, and reach in real-time. Built on a constellation of nearly 4 billion active identifiers, Semcasting’s Identity Graph continually updates in a secure, privacy-compliant environment, connecting verified identity markers from offline and digital worlds. From IPs to Mobile Advertising IDs (MAIDs) and Connected TV (CTV) IDs, our solution integrates seamlessly with 30+ DSPs and SSPs, while supporting platform-specific identifiers like Hashed Emails (HEMs), NPI data, and anonymous brand IDs for precise, cross-platform targeting and measurement.  👻 This Halloween, don’t let anonymous traffic or impressions served haunt your marketing efforts. Use identity resolution to unlock valuable insights that drive stronger ROI. With Semcasting’s Identity Graph, reach your audience accurately, effectively, and in a privacy-compliant way. Ready to see beyond the data? Discover how Semcasting can help you create personalized, omnichannel experiences that truly matter. Join us on November 19th for a special 30-minute webinar, "Stop the Identity Chaos! Unlock the Power of Non-Cookie Identity," hosted by our CRO, Dan Green. Learn how to navigate a cookie-less world with confidence and precision. ️ 📅 Nov 19th at 2 PM EST – Don’t miss it! Access the registration link here: https://lnkd.in/etSCKHdG #Webinar #IdentityResolution #Data #DigitalMarketing #Semcasting

With 10,000 ads seen by consumers daily, only 25% actually leave an impression. As the holiday season approaches and the cost of digital ads skyrocket by 30%, every impression counts even more. So, how can brands stand out during Black Friday and Cyber Monday? The Answer? Identity and Audience-Level Measurement. Tracking your audience across devices and understanding their engagement is crucial to cutting through the noise. Precise targeting and accurate measurement drive better ROI—especially with rising ad costs. This holiday season, make your ad spend work harder with data-driven strategies. Want to learn how? Check out the full blog here: https://lnkd.in/eis7rHF5 and contact us for a demo! #DigitalMarketing #AdTech #CyberWeek #IdentityResolution #Measurement

Boosting Digital Performance with 2.3X Match Rates A vertical market provider (VMP) for real estate professionals struggled with low match rates and slow activation processes, limiting their ability to reach potential home buyers and generate leads efficiently. Through our IdentityXchange (IDX) API, AudienceDesigner (ADS) platform, and unique cookieless Identity Graph, we helped a VMP overcome these struggles, deploying the audience in under an hour and driving faster lead generation. 📈 Additionally, our patented Identity Graph delivered 2.3X the audience scale - a testament to the power of our solutions. Whether you’re in finance, retail, education, or many other industries, we help companies target the right audiences, boost match rates, and measure results in real-time—all without relying on outdated cookie-based tracking. Curious how we can revolutionize your digital strategy? Check out the full case study here: https://lnkd.in/eXiQCXMf #AdTech #LeadGeneration #IdentityResolution #VMP #RealEstate

The Future of Digital Video Ad Spend: Ensuring ROI with Data-Driven Insights As video consumption continues to revolutionize the advertising industry, marketers are transforming their ad strategies with data-driven insights to ensure measurable returns. With the growth of Connected TV (CTV), U.S. digital video ad spending is set to skyrocket to $108.15 billion by 2024. But how can brands ensure their investment in video pays off? In our latest blog, we explore how advanced measurement tools, like Semcasting's Identity Resolution, can help brands optimize their ad performance and track results across devices. Stay ahead of the curve—read the full blog here: https://lnkd.in/dWME9A9F #DigitalAdvertising #CTV #ROI #IdentityResolution

Seamless CTV Measurement with Semcasting’s IdentityXchange In today’s fragmented media landscape, measuring the impact of Connected TV (CTV) advertising across platforms is more critical than ever. Semcasting’s IdentityXchange (IDX) platform offers a game-changing solution by providing marketers with precise, one-to-one attribution and cross-channel measurement. By linking first-party data with a constellation of identifiers, IDX enables seamless audience onboarding and performance tracking across major CTV channels. With IDX’s powerful identity resolution capabilities, marketers can now achieve transparency, optimize campaigns and prove performance with unmatched accuracy. Discover how Semcasting is redefining CTV measurement. Read the case study here: https://lnkd.in/eU7-d8_8 #CTV #IdentityResolution #DigitalMarketing #AdTech

Unlock Retail Success with First-Party Data! In a cookieless world, the key to thriving in retail lies in harnessing the power of first-party data and identity resolution. With major browsers like Safari and Firefox blocking third-party cookies by default, retailers must pivot to leveraging first-party data to enhance targeting and personalization. Identity resolution plays a pivotal role in maximizing the value of this data by integrating multiple sources into a single, coherent customer profile. This integration empowers retailers to tailor their communications, resulting in more relevant customer interactions and higher conversion rates. In our latest blog post, we dive into how adopting these strategies can help retailers meet consumer expectations for privacy while driving long-term growth. Discover the tools and insights you need to stay ahead of the competition! Read the full blog here: https://lnkd.in/eEny7AcY #IdentityResolution #IdentityGraph #Retail #Privacy

Anyone else attending the Marketing Analytics & Data Science Conference next week (10/21-22) at the San Diego Convention Center? I'll be there, and I'm excited to talk about your analytics & data needs. Perhaps Semcasting, Inc.'s cookieless omnichannel identity measurement and graph enrichment service that reveals 85-95% of ad-viewers and site-visitors can help you! #MADSConference #DataScience #Marketing #Semcasting #SanDiegoConvention

For marketers, striking the perfect balance between risk and response is crucial when acquiring customers. The ITA (Invitation to Apply) Performance Index offers a unique solution to this challenge, providing a reliable way to target quality leads while maintaining flexibility in lending practices. This tool helps identify households with successful financial histories across multiple categories, such as home, auto, investments, and more. Unlike traditional summary credit alternatives, the ITA is updated monthly, ensuring precision and timeliness. Curious to learn how this data-driven approach can elevate your marketing efforts? Check out more information about the Invitation to Apply Performance Index here: https://lnkd.in/e_uFd8Gr #MarketingStrategy #CustomerAcquisition #DataDrivenMarketing #ITAIndex

Excited for #AdWeekNYC next week! 🎉 It’s my third year attending, and it never disappoints— always packed with great sessions and wonderful people. I’ll be there representing #Semcasting, and would love to connect with fellow attendees. Feel free to reach out if you’d like to set up a meeting or chat during the event. 📧 sgray@semcasting 📞 817-404-2996 See you there! #adweek #Semcasting #IdentitySolutions #DataSolutions ADWEEK Semcasting, Inc.