Set Creative - A WPP Experiential Agency

So, SXSW is coming to London. So what? 💂♀️ 🤠 The beans have been spilled, Texas is coming to Shoreditch, and we're all gearing up for the world's largest creativity and tech festival to hit the UK’s doorstep in June 2025. But what does it all mean for brands? We checked in with our Creative Directors on either side of the pond - one a native Texan and SXSW veteran, the other a seasoned Londoner - to weigh in on what we can all expect from the festival’s European debut, and get their expert advice on what brands and advertisers can do to make a real impact.  👉 Read more - https://lnkd.in/eVKmrHat #SXSW #SXSWLondon #SXSWEurope #Creativity #ExperientialMarketing WPP SXSW London Natasha Sokulski Guy Tremlett Want to know more about how we can help bring your SXSW London activation to life? Get in touch - hello@setcreative.com

Earlier this year, we teamed up with our WPP sister agency, VML, to amplify Mazda North American Operations' presence as the official automotive sponsor of Tribeca 🎞️ 🚗 As part of Mazda’s ‘Move And Be Moved’ campaign, we brought Tribeca’s inaugural Moving the Spotlight screening event to life. Seven underrepresented filmmakers without formal studio backing were given the unique opportunity to showcase their films in the Festival's 2024 program. We also curated Mazda’s VIP chauffeured vehicle service which, along with the screening event, sparked a wave of content across Mazda’s and Tribeca’s channels, reaching over 8M people throughout the festival. Learn more 👉 https://lnkd.in/edDBvgvN #experientialmarketing #sponsorship #brandexperience #creativity #setcreative  

Fingers crossed for our UK team this evening, whose work for YouTube Festival is shortlisted for Technology & Telecoms Event of the Year at the Conference & Incentive Travel (C&IT) Awards ceremony in London! 🤞   Taking over Outernet London, we partnered with Google to bring the best of YouTube to life for creators, advertisers, and brands, delivering an unforgettable evening of Hip-Hop, discussion, and performances. 🎶 👀 Learn more about the work - https://lnkd.in/en6KU2vi Best of luck to all the nominees! 🍾 #SetCreative #experientialmarketing #brandexperience #creativity WPP

From increased authenticity and relevance to giving back to communities, today’s sponsorship activations should deepen audience engagement by genuinely contributing to a culture, rather than just riding the wave of their partner's influence. 🤝 📈 Our latest guide equips experiential marketers with actionable insights to maximise sponsorship activations in 2024 and beyond, alongside real-world examples and common pitfalls to avoid. 👉 View the full guide - https://lnkd.in/eFjhCjAM #Sponsorshipactivation #Creativity #BrandActivation #BrandExperience WPP

Today is #WorldMentalHealthDay, an important reminder to prioritise mental health and support one another. Across WPP we’re hosting a series of events designed to encourage open conversations and acknowledge that mental health impacts us all in different ways. If you work at a WPP company, check out the full programme of events here 👉 https://ow.ly/92er50THCfo

What can brands do to modernise their sponsorship activations? 🤔 With the sponsorship industry projected to grow to $190 billion by 2030, simply placing a logo on the sidelines or running a TV ad alone no longer cuts it. Marketers must think beyond awareness, give back to communities, and deliver immersive experiences that more deeply engage audiences. 🙌 📈 Explore our latest guide to discover 6 ways marketers can modernise their sponsorship activations, maximise impact, and steer clear of consequential pitfalls. 👉 Learn more - https://lnkd.in/eFjhCjAM #Sponsorshipactivation #Creativity #BrandActivation #BrandExperience #experientialmarketing WPP

We're delighted to announce that we've been shortlisted not once, not twice, but THREE times in this year's The Drum Awards in the Experiential B2B, Retail, and Exhibition categories! 🥁 View the full shortlist 👉 https://lnkd.in/eQSYz7f4 WPP #SetCreative #ExperientialMarketing #BrandExperience #Creativity

With London Fashion Week kicking off this week, we’re excited to see how some of our favourite brands will come to life experientially. 👠 In anticipation, we’re revisiting a key trend from our 2024 report: the elevation of experiential design across the worlds of art and fashion. While blockbuster art exhibitions were once centred on the allure of the old masters, brands and agencies are now leading the way. Recent takeovers at London’s 180 Studios, from Gucci to Universal Everything, have drawn large (paying) crowds to immersive, brand-led experiences - introducing new audiences to these brands outside the traditional retail space. 🤔👗 What trends do you think we’ll spot at this year’s Fashion Week? View our full 2024 experiential trends report 👉 https://loom.ly/gdfRiWs #LFW40 #LondonFashionWeek #Experiential #BrandActivation #ExperientialMarketing

"Activating in a satellite city like London is a great way to be at the forefront of something new with the advantage of it coming with the guarantee of something tried-and-true." - Natasha Sokulski On the fence about whether or not to activate at SXSW London next year? We spoke with our Creative Directors on both sides of the pond—one a native Texan and SXSW veteran, the other a seasoned Londoner—to share their insights on what to expect from the festival’s 2025 UK debut, benefits of participating, and their expert advice on how both brands and attendees can make the most of it all. Read more - https://lnkd.in/ej6Z-yeC For more information about how we can help bring your SXSW activation to life - get in touch hello@setcreative.com WPP | #Experientialmarketing #Brandactivation #Brandexperience #SXSW

With the kick-off of the Paralympics this week marking the final chapter of 2024’s summer of sport, we’ve been reflecting on our Trends Report from the start of the year and how some of these predictions have been playing out so far. 🧐 🛹 Niche Sports Go Mainstream - From skateboarding's debut on the global stage to a controversial breakdancing performance, Paris 2024 brought niche sports to mass audiences. Brands took notice, with new sponsorship deals reaching millions of engaged fans. 📈 Experiential Budgets Continue to Grow - Investment in events and experiences is stronger than ever. The UK’s latest IPA Bellwether report indicates further growth, with events continuing to outperform other channels. 🤳 Social Media Isn’t Everything - With numerous reports of ‘influencer fatigue’ making headlines in 2024, scrutiny around the authenticity of partnerships and sponsorships has become more prominent. What trends have caught your attention this summer? 👀 View the report 👉 https://lnkd.in/gNcsgtJW #SetCreative #ExperientialMarketing | WPP