Set Creative - A WPP Experiential Agency

That’s a wrap! 🍿🎬 Last week, under the watchful eye of Squid Game’s Pink Guards, our UK team helped bring the anticipation and excitement of Netflix to London, taking over Picturehouse Central for an evening of experiences and a look at what’s #NextOnNetflix for 2025 👀. A huge thank you to our wonderful clients, partners and team for making it such an unforgettable evening. Stay tuned for more! #ExperientialMarketing #LiveEvents #NextOnNetflix #BrandExperience #SetCreative Paul Martin Zoë Vernon-Livesey Becky Spragg Laura Turney Trine Anstensen Lucy Gregory WPP

Happy Blooming Holidays from Set Creative! 🎄 2024 marks 18 years of doing what we love most - creating experiences that build connections and drive impact for our clients. 💐 This holiday season, we’ve teamed up with The Flower Bank, one of our UK charity partners who reuse and repurpose the flowers from the experiences we deliver into something meaningful. Together, we’ve created a step-by-step festive wreath-making tutorial to spread some seasonal joy! Hear more from the Flower Bank's founder, Ursula Stone below, then bring some bloom to your holidays with your own DIY festive wreath! 👉 Learn more and watch the tutorial! - https://bit.ly/3D8Z88F #SetCreative #theflowerbank

We recently helped bring the hype of Brooks Running to NYC! 🏃♂️ 🏃♀️ 🌆 To get New Yorkers revved up for the 2024 NYC Marathon, we teamed up with Brooks to create Hyperion House — an epic takeover of Lafayette and Broome in SoHo for a weekend packed with community and marathon hype. 👟 With marathoners and supporters lining up around the block, the immersive pop-up hosted a variety of marathon-themed events over 4 days, including shakeout runs, live podcast recordings, fan cheer zones, free medal engraving, portraits, and more! Huge congratulations to all the marathoners — we’re already excited for 2025! 🎉 #letsrunthere #nycmarathon #experientialmarketing #retailactivation WPP

The team have done it again! 🎉 We’re delighted to see our name alongside Tata Consultancy Services on the shortlist for the 2025 European Sponsorship Association (ESA) awards in the ‘Best Use of Cutting Edge Technology’ category. 🏃 Earlier this year, we helped TCS imagine the difference technology can make to athletic performance by bringing their groundbreaking digital twin technology to life at the 2024 TCS London Marathon Running Show expo. Learn more about the experience 👉 https://lnkd.in/eq69Rawf View the full shortlist 👉 https://lnkd.in/dRKyb-PJ #ESAawards #SetCreative #Experientialmarketing WPP

Does experiential marketing make sense? 🤔  👀 Our eyes contain more nerve endings than any other part of the body, we touch an average of 140 objects every day, and the soothing sounds of ASMR can literally alter our heart rate. Our latest guide explores the power of the five senses (and beyond), and how they shape the way we experience the world. In an era where consumers are increasingly prioritising experiences over possessions, experiential marketing offers a limitless sensory playground for brands and creative thinkers alike, offering the chance to engage people on a deeper, more instinctive level. Learn more 👉 https://lnkd.in/e6cScQUE #Experientialmarketing #Creativity #BrandActivation #BrandExperience WPP | Subvrsive

This evening, we're heading to Shoreditch for The Drum Awards Festival for Experiential, where we're excited to be nominated across three categories! 🏅 Exhibition - We helped bring Tata Consultancy Services to life at the London Marathon 2024 expo, showcasing their pioneering Digital Twin technology. Learn more - https://lnkd.in/eq69Rawf 🛍️ Retail - Partnering with Shopify, we brought the buzz of MrBeast to NYC for the YouTube sensation's debut activation. Learn more - https://lnkd.in/e7vC6kRP 💼 B2B - Alongside Google, we took over Outernet London to bring YouTube to life for creators, advertisers, and brands through an unforgettable evening of Hip-Hop, discussions, and live performances. Learn more - https://lnkd.in/en6KU2vi 🤞 Fingers crossed for the team, and good luck to all the nominees! WPP #DrumAwards #ExperientialMarketing

Last week, after a busy few months behind the scenes, our UK team completed the finishing touches of our work on the rebrand and fitout of Birmingham’s electrifying new bp pulse LIVE venue! ⚡ 🎶 As bp pulse expands in the live music and sponsorship space, we're proud to help bring bp pulse LIVE, NEC’s music venue, to life as the go-to spot for EV drivers. 🔌 🚙 #experiential #setcreative #creativity

And that's a wrap! 🎬 Two days, five shows, three immersive zones, hundreds of happy guests - one incredible YouTube Festival! Earlier this month, we had the pleasure of delivering the highly anticipated YouTube Festival 2024 at London's 180 Studios. Across two days, we helped YouTube transform the space into immersive festival zones centred around music and sport, complete with a captivating stage, networking areas, and more. 🎶 🏃 With creators at the heart of the event, guests traversed the world of YouTube through five unique sessions featuring keynotes from speakers including Sidemen, topped off with a VIP set by Mark Ronson. 🕺 A massive thank you to our amazing clients, dedicated team, and fantastic partners for making it such a memorable experience. 🙌 WPP #ExperientialMarketing #Creativity #LiveEvents #BrandExperience #Experiential

Earlier this year, we teamed up with our WPP sister agency, VML, to amplify Mazda North American Operations' presence as the official automotive sponsor of Tribeca 🎞️ 🚗 As part of Mazda’s ‘Move And Be Moved’ campaign, we brought Tribeca’s inaugural Moving the Spotlight screening event to life. Seven underrepresented filmmakers without formal studio backing were given the unique opportunity to showcase their films in the Festival's 2024 program. We also curated Mazda’s VIP chauffeured vehicle service which, along with the screening event, sparked a wave of content across Mazda’s and Tribeca’s channels, reaching over 8M people throughout the festival. Learn more 👉 https://lnkd.in/edDBvgvN #experientialmarketing #sponsorship #brandexperience #creativity #setcreative  

Fingers crossed for our UK team this evening, whose work for YouTube Festival is shortlisted for Technology & Telecoms Event of the Year at the Conference & Incentive Travel (C&IT) Awards ceremony in London! 🤞   Taking over Outernet London, we partnered with Google to bring the best of YouTube to life for creators, advertisers, and brands, delivering an unforgettable evening of Hip-Hop, discussion, and performances. 🎶 👀 Learn more about the work - https://lnkd.in/en6KU2vi Best of luck to all the nominees! 🍾 #SetCreative #experientialmarketing #brandexperience #creativity WPP