The Agency Search Model is Broken. Traditional Agency searches, frequently conducted with the help of search consultants, are expensive and time consuming. A study conducted by ANA found that all the fees between reviewing Agency pitches and paying consultants can add up to $1 million - an outrageous amount. Luckily, Setup offers an alternative, free option to Clients looking to meet the perfect Agency partner for their needs that saves Clients the time and money to focus on what really matters - their jobs. How is this possible? Check out our blog below! https://lnkd.in/ec7vQWRe
Setup®
Advertising Services
Atlanta, Georgia 2,050 followers
Setup® is the marketing matchmaker. We help marketers choose the right agency.
About us
Since 2014, Setup® has been working with marketing leaders to help them make significant decisions about the agencies in their marketing ecosystem. This often means Setup® introduces marketers to several qualified agencies that can fill gaps in capacity or capability. This service typically costs the brand nothing since Setup® is paid by agencies. Setup® can also conduct a full RFP process or help craft a perfect ecosystem of internal and external marketing partners.
- Website
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http://Setup.us
External link for Setup®
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2014
- Specialties
- marketing, agency roster review, agency search, marketing industry, digital agencies, mobile agencies, social media agencies, advertising agencies, public relations agencies, and creative strategy agencies
Locations
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Primary
1708 Peachtree St NW
#410
Atlanta, Georgia 30309, US
Employees at Setup®
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Amanda Thompson
President | Digital Marketing Strategist & Expert | Empathetic Leader | Chaos Organizer | Creative Thinker | Storyteller
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Joe Koufman
Connecting brands and marketing agencies at Setup® (marketing matchmakers).
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Rhonda Vincent - Beckmann
Business Development Guru | Strategizing & Guiding Growth | Accountable, Innovative, and Results-Driven | Trusted Leader
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Kayla Floyd
Director of Client Success at Look Listen | Account and Project Management | Digital Marketing
Updates
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Six years ago, we made this video parodying Gen Z with best practice tips on how to market to them! But six years also gave Gen Z enough time to grow up. While these best practices are still relevant, we updated the blog to reflect the current marketing landscape in 2024. Check out the updated version with actionable advice on how to reach Gen Z here: https://lnkd.in/e4i3EG2H And enjoy this old school video from when we were AgencySparks below! TikTok wasn't even around yet!
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Although Generation Alpha is not yet old enough to be purchasing leaders, this tech-savvy generation was the first born into a digitally established world, and their influence may cause marketers to change priorities and adapt to new tactics. Here's what we know about Gen Alpha and how to reach them: https://lnkd.in/gDZS5EvG #generationalpha #genalpha #generationalmarketing
What Marketers Need to Know About the Next Generation: Gen Alpha — Setup®
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“To be honest, I still don’t know what I want to be when I grow up, but, the idea of being open to the journey and the opportunities that come forth, it’s really been a lot of what has led me.” Continuing down memory lane in celebration of over 100 #CMOSpotlight interviews, is our inspirational interview with Melissa M. Proctor, the EVP + CMO of the Atlanta Hawks! Check out her full interview here: https://lnkd.in/eDzY2ewR
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A sneak peek at our 2024 Marketing Relationship Survey results shows that "75% of Client-side marketers find the Agency search process time consuming." We can help save you time by taking the stress off your plate! Don't believe us? Check out this awesome testimonial from our In-Network Agency Search work with Trisha Amin from AbbVie. Learn more about how we help here: https://lnkd.in/g-eeAvJ3
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Are you an Agency overlooking your own growth? Many Agencies often focus heavily on B2C tactics to attract Clients. However, this approach may cause them to miss out on untapped growth potential. While you’re busy boosting your Clients’ success with B2B strategies, are you neglecting to apply those same powerful techniques to your own Agency? Our SVP, Growth, Rhonda Vincent - Beckmann, spills the secrets to Agency growth and success. https://lnkd.in/eixHN8_K
Is Your Agency Missing the B2B Boom While Chasing the B2C Bust? — Setup®
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Welcome to the Setup Pulse for Brands and Agency marketers alike! We provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about being ~demure~, Heinz's standout ads, the DNC branding + more... https://lnkd.in/e6Nf_YS3
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Connection in a post-Covid world is different. Most teams are remote and trying to rebuild the remnants of culture’s past. Our August #MarketersBreakfast was aimed to cure this slump by focusing on the tools leaders need to build better and more healthy communication practices to unite their teams and improve their organizations. To do this, we incorporated fun, low-pressure improv exercises that aimed to create open and supportive atmospheres for connection and creativity to thrive. These exercises could also be utilized for onboarding, cross-departmental collaboration, brainstorming, and more. The session was led by Setup Marketing Manager, Madeline Evans, who is also a professional improviser producing, performing, and teaching all over the city. Check out the fun below, and read the recap blog here: https://lnkd.in/ejwBGpuF
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At Setup, we often use the analogy "the cobbler's children have no shoes" to describe how Agencies take care of everyone but themselves. Well, what would an Agency look like if they prioritized growth first? Perhaps everyone would walk away a winner. Our SVP of Growth, Rhonda Vincent - Beckmann, weighs in with advice after working on the Agency-side for over 20 years. https://lnkd.in/ehhPujFb
The Expert’s Irony: Are Agencies Losing Their Own Game? — Setup®
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Thursday morning! Join other Client-side marketing leaders in Atlanta for a free breakfast, easy networking, and an uplifting activity! Learn more + RSVP here: https://lnkd.in/eGkmwBp5