Sharma Brands

Today is performance creative day! It’s likely that you have your campaigns planned out (if not running already!), so here are some super low-lift things you can do to enhance your strategy ASAP: ⭐ Running the same offer as last year? Reignite last season’s ads in addition to your new batch. They already have the learnings and social proof (comments and likes) that can help target and persuade the right customers. ⭐ Have a best-performing evergreen static? Repurpose it and simply change the messaging to BFCM. You know it resonates with customers, so pair it with your enticing offer. ⭐ Have a winning ad from last year’s BFCM campaign? Run it alongside a new, revamped version. Refreshed creative is always great, but now is not the time to reinvent the wheel. ⭐ Try including the promo code in your headline on Meta and Google (this could be a cool test to run an incrementality test with). Want to learn more? Tune into the Last Minute Holiday Prep webinar next week where we’ll be highlighting low-hanging fruit you can optimize in your funnels: https://lnkd.in/ewnd_Mm3

IT'S WEEK 1 OF NOVEMBER 🛍️ This week we’re breaking down some easy optimizations you can make to your channels for BFCM and the holidays. Today, we’re talking websites 👇🏼 💰 Promos • How catastrophic (and embarrassing!) would it be if your promo codes weren’t active and working correctly? Triple check your code(s) is working by going through the checkout process yourself and confirming everything is applying as it should. • Make sure your promo is simple and easy to understand. Some brands try to get too creative with their discounts (multiple promos and tiers, complicated GWPs), and it ends up being too confusing for the costumer to purchase. • When setting up your promo, consider the following: - When applicable, like with a site-wide sale or tiered promo sale, apply discounts automatically for the customer vs requiring a promo code. - Account for all timezones - If you’re in PST, start your promotions 3 hours before it actually starts, to account for EST. For example, if your sale starts on 11/27, you should enable the sale at 9:00pm PST on 11/26 (midnight EST). 🖥️ Overall Site Updates • Sitewide promo bar - Message your promotion loud and proud as this real estate is present globally on the site. Have it linked to the relevant collections page where users can shop. • Homepage — Your homepage hero should clearly and boldly reflect the sale messaging, accompanied by an (holiday-themed preferably) asset reflecting the products on sale. • Holiday-specific page - Consider adding a “holiday shop” or “gift guide” collections page that features all the products on sale, along with holiday-themed assets and messaging. Place this in your navigation bar and hero CTA so users can quickly and easily shop their holiday gifts. • Email Capture Design — Mentioning your promotion in the email pop-up yields a higher opt-in rate. 🧊 Code Freeze • On your website and with any apps in your tech stack, don’t push updates. • If you absolutely need to push an update, test it thoroughly in a staging environment and then go live with those changes. 🛜 On-Site Pixels • Make sure your pixels are all properly firing so you’re able to collect data from this period to help understand performance and inform future strategies • To take advantage of such a high-traffic period, we recommend implementing a post-purchase survey to learn as much as you can about your new (and returning!) customers • Make sure you have one active and updated with any creators/influencers/affiliates you want to try to understand performance from. Want to make sure you’ve got everything covered? Fill out our online form for a free CRO audit and the Sharma Brands team will make sure you’re hitting everything you need to for a successful BFCM and holiday season: https://lnkd.in/eT5Jkq62

Part 2 of our favorite Halloween ads we made this year because LinkedIn won't let us post pictures + videos at once, so this one gets its own post (well deserved, of course)

Halloween creative stands out, and in a pre-BFCM CPM nightmare, creative is the lever. With that, we present to you, our favorite Halloween ads that we created this year… 

In just 2 weeks, our very own Bailee Cooper will be joining Triple Whale for their Ultimate All-Day Workshop: Last-Minute 2024 Holiday Prep! Tune in to hear the low-hanging tips and tricks you can implement within the next few weeks as we go through BFCM and into the holidays. From Ad Creative to SMS to Website CRO, there are ways to optimize each part of your funnel 🚀 Sign up here: https://lnkd.in/ewnd_Mm3

🔥THE FIRST Q4 SUMMIT IS IN THE BOOKS🔥 Last month, 500+ executives from the top DTC brands gathered in NYC for the first annual Q4 Summit hosted by EcomFounders.com! We heard from founders, CEOs, VPs and industry veterans who shared the insights, tips and data they use to set their brand up for a successful BFCM and beyond. Special shoutout to Nik Sharma for moderating the panels, and our very own Ari Murray and Carly Lieberman for kicking off the day with the inside secrets on how to create a winning holiday funnel 💸 If you missed it, Nik put together 100+ insights from the day, which you can read here: https://lnkd.in/eVtJfGXb Thank you so much to our sponsors and attendees for making this event such a success! We can't wait for the next one 😎 Triple Whale Recharge Google Intelligems UBS Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts Snap Inc. Motion (Creative Analytics) Prescient AI

With BFCM right around the corner, we're taking every chance we get to share insights and tricks to help you gear up for a successful holiday season 🤑 So, we’ve partnered with 10 ecommerce experts to create the ultimate playbook to help you optimize every stage of the customer journey for BFCM. Get your free copy of Navigating BFCM 2024 here: https://lnkd.in/ewkFeRtu And check out Chapter 1 for some SB gems 💥

🚀 SITE LAUNCH ALERT 🚀 Yesterday, Mixology Clothing Company unveiled their brand new website, designed and developed by the Sharma Brands team! Fun fact: a handful of the SB team members have been shopping the Mixology site for years, which made this project even more special to us. 🥹 Shopping online for clothing can be hard - you may not know how it’ll fit, how it’ll shift when you walk down the street, or you may just need some outfit inspo to convince you that yes, you will wear this. To help with this friction, we focused heavily on video and lifestyle content, showcasing pieces being worn for different occasions, on different bodies and in different settings. This allows the shopper to better envision how the clothing will look on them and how to style it, resulting in a more confident online purchase. Even more, Mixology’s demo is one that is chronically online, sharing OOTDs and searching for the next big trend, so this content felt natural to lead with. We also made sure to include several different outfit inspiration touch points, like Shop The Look, Trend Report and Our Mix Picks modules, to help users build their carts and wardrobe 🛍️ A huge thank you to the Mixology Clothing Company team for trusting us with your vision and execution! We are so excited to keep the momentum going and show the world what we have coming up next 💗 Go explore the site and we guarantee you’ll be leaving with a full cart! 🛒 shopmixology.com 🎉

“Within catalog ads, you’re able to segment your products. If you’re in women’s apparel, you can have product sets that show only specific sections at a time.” Dan Pantelo from Marpipe is back again to drop the 101 on setting up your catalog ads. Listen now and hear the secret sauce to crush it with DPAs!

Loyalty programs are evolving fast, and the brands winning right now are those that go beyond their own offerings and form smart partnerships that bring real value to their customers. The recent Walmart+ and Burger King collaboration is a perfect example. Walmart+ members now get 25% off digital BK orders and a free Whopper every three months when they link accounts. It taps into exactly what customers want: convenience, value, and perks they can actually use. Walmart can offer free shipping, but they can't serve up hot fries—so they partner with BK to fill that gap. This type of loyalty strategy goes beyond basic discounts and keeps customers engaged by meeting their broader lifestyle needs. We’ve seen this before with other big-name collaborations like Target + Ulta (beauty inside Target stores) and Delta + Starbucks (earning miles AND Starbucks points), but what’s important is that these partnerships are strategically aligned. It’s not just about teaming up with any brand, it’s about understanding your customers’ other preferences and making sure the partnership fits naturally. If you’re building a loyalty program, start by looking at where your top customers are already spending their time and money. Survey your most loyal members and figure out which partnerships would genuinely make their lives easier. The best programs are seamless, easy to use, and provide value without complication—no one wants to jump through hoops for rewards. Keep it simple, make it exciting, and always bring something new to the table. The bottom line: It’s not just about offering more perks, it’s about offering the right ones.