Veho reposted this
Life can take you places if you’re up for the journey. Eight years ago, while still in business school, I had the chance to visit the Parcel Forum show in Dallas. Since I was a broke student, the conference organizers were kind enough to offer me a free ticket. I was grateful. Little did I know, that conference would change my life. The parcel delivery industry in 2016 was as far as it gets from ‘innovative’. While the whole world was talking about autonomous vehicles, drones and customer experience, the hottest topic at Parcel Forum still revolved around how to negotiate better rates with UPS and FedEx. The industry was so outdated that I found it mind-blowing. It immediately became clear to me that someone was going to disrupt parcel delivery. And rather than wait for it to happen, I decided to start Veho to do it ourselves. But a lot has changed since 2016. Recently, Veho and I came full circle with Parcel Forum. At the 2024 show in Dallas, I had the opportunity to give a live talk about how Veho is closing the gap in the market between what consumers want and what brands can offer. We're doing that by leveraging disruptive technology, a scalable operating model, and world-class customer experience. But we also shared a few other useful insights for retailers and brands. First, we shared a step-by-step playbook for how brands can better leverage their shipping providers to drive their overall business strategy. And second, we presented a new way for brands to measure the overall ROI on their shipping spend, so they can make smarter decisions about who to partner with. We call it Return on Shipping (ROS). For those who did not have a chance to attend, I’m sharing the full presentation here.