We’re wrapping up this year’s #BrandSafetySummit with a lot to reflect on. Having attended since 2021, it was incredible to see how discussions around brand safety have evolved at the 2024 Brand Safety Summit. Brand safety is a top priority for us at Sightly, and our Brand Mentality® platform is built to help clients meet that standard. Our team had some great conversations and walked away with ideas we’re excited to put into action. Here are a few highlights: ◼ 𝗕𝗿𝗮𝗻𝗱 𝗦𝘂𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: One of our top highlights was watching our Chief Client Officer Marissa Price on stage with Alex Stone and Elijah Harris to dive into brand suitability’s role in strategic planning, sharing ideas on balancing authenticity, opportunity, and culture. ◼ 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: Dave Byrne and Danielle Wolinsky took on the Hot Ones challenge while exploring the critical intersection of brand safety and AI. Danielle shared how Google is using AI to enhance advertising safety and offered insights on how brands can leverage it responsibly. ◼𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: Jonah Goodhart spoke our language on the need for nuanced approaches based on brand identity, adding a measurement-focused perspective. His examples, like Times Magazine’s flagged content, reinforced why we’re all here—working together to advance brand safety with precision. ◼ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗢𝗻𝗹𝗶𝗻𝗲: Hearing from a powerful mother-daughter duo, Dr Alfiee Breland-Noble and Morgann Noble, reminded us of the need to safeguard younger generations' mental health online. Their stat—35% of surveyed teens find it hard to resist social media—emphasized our role in protecting them. ◼ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Sustainability came up again and again, with companies taking different paths to make an impact. The panel with Kanene Ayo Holder Holder (who was hilarious), Martin Bryan, and Brian O'Kelley gave us a real sense of what practical steps we can all take. ◼ 𝗔𝗜 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗛𝘂𝗺𝗮𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: With rapid AI advancement, we must remember the power of human influence in our industry. While technology enables us to reach new heights, it’s important to use it responsibly. ◼ 𝗖𝗧𝗩’𝘀 𝗥𝗼𝗹𝗲 𝗶𝗻 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: CTV is transforming political advertising, a topic close to our work at Sightly. Paul Verna discussed how non-political brands can reach consumers on CTV—helpful as we navigate an evolving media landscape. ◼ "𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 𝗶𝘀 𝗮 𝗧𝗲𝗮𝗺 𝗦𝗽𝗼𝗿𝘁": Khurrum Malik from IAS captured it best. Brand safety requires collective effort, and being in the room with so many smart minds is encouraging for what we can accomplish together. Thank you, The 614 Group, for another insightful summit. Here’s to another year of progress and partnership!
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