Simulmedia

Scaling with a Start-Up Mindset: Dave Morgan for MediaPost https://hubs.la/Q02W7krg0 Start-up mode isn’t just for scrappy new companies. Dave Morgan, CEO of Simulmedia, argues that even big brands in dynamic markets—like TV and CTV—need to operate with start-up agility to drive lasting success. Key elements for keeping the start-up spirit alive: 🔸 Hands-on leadership 🔸 Mission-driven teams 🔸 Transparent and constant communication 🔸 Lean, flexible operations Do you think large organizations can truly thrive with a start-up mindset? Let’s discuss it!

🔎 Have you seen the Halo Effect in your campaigns? Let’s discuss its impact and how to harness it for maximum brand influence! ☀️ https://hubs.la/Q02V-mz00

🚀 We’re not slowing down on Brandformance—it’s essential! https://hubs.la/Q02VSYcC0 Marc Siegel, President of Sales at Simulmedia shared some insights for ADWEEK. 🔴Why reach is the ultimate commodity 🔴Tools to fine-tune audience targeting and reduce waste 🔴Proven ways to elevate both brand awareness and lead generation #Brandformance

📼What was your favorite VHS rental in the 90s? https://hubs.la/Q02VDLJ_0 The VPPA, originally created to protect VHS rental data, continues to challenge today’s streaming world. Recent lawsuits, like the NBA’s case for sharing user data with Meta, highlight the growing importance of privacy laws in CTV. 👉 Want to learn how this law is reshaping the future of TV ads? Dive into the full article! https://hubs.la/Q02VDLJ_0

Everyone is here at Association of National Advertisers !!! Great start to day talking CTV, AI, measurement & future of media with so many great friends … Andy Plesser Josh Chasin Jeff Minsky Nick Brien Barry Frey John Piccone

🚨 Do you already use brandformance approach in your tv ad strategy? 🚨 Adam Quinn, SVP, National Sales from Simulmedia, breaks it down at the MediaPost event—how combining brand and performance on TV can drive better ROI. 🎯 Are you focusing on building brand AND performance in your TV strategy? Watch this video to discover how Simulmedia's TV+ platform predicts audience behavior and drives mid-to-lower funnel metrics in a way no other channel can. 📊💡 🔗 Check out the full video here and rethink how you approach TV for maximum impact: https://hubs.la/Q02VrncG0 #Brandformance #CTV #TVAdvertising #MarketingInnovation #ROI

Join us at the 2024 ANA Masters of Marketing Conference! We have a coffee and ideas on how to rethink TV ☕💡 You can find us at booth 41. #ANAmasters

📊 A Rise of Alternative Currencies Era: Paramount's Break with Nielsen https://hubs.la/Q02VkGPn0 📺 As TV networks and advertisers look for more cost-effective, flexible, and accurate ways to track audience engagement, tools like VideoAmp, Comscore, and iSpot are gaining ground. 💡 What does this mean for industry? Find out here https://hubs.la/Q02VkGPn0

🎥 Streaming Innovation is No Longer Optional—It's a Guarantee of Survival! 🚀 https://hubs.la/Q02VgLgd0 Have you noticed those trending "squished" videos on social media? We created one in less than a minute with the help of an AI tool! 😲✨ This is the beauty of modern technology—AI allows you to create your video ad in just minutes. No need for expensive video editors, directors, or post-production teams—just your creativity and an AI tool! 🧠🤖 What else has transformed the world of TV advertising? New tools and approaches are making it easier than ever to run successful ad campaigns. Learn more about how innovation is shaping the future of TV ads. 📺💡 https://hubs.la/Q02VgLgd0

🎙️ Simulmedia CEO Dave Morgan Talks CTV, Ad Fraud, and the Realities of AdTech 📺 https://hubs.la/Q02SWgR70 In the latest episode of The ADOTAT Show, our CEO and founder, Dave Morgan, doesn’t hold back. From cutting through the CTV hype to exposing the real challenges in the adtech industry, Dave shares insights you won’t want to miss. 🔍 Key topics covered: The misconceptions about Connected TV (#CTV) 📉 Why ad fraud is a growing concern in the industry 🚨 How some platforms are pushing “fake” inventory 🤖 The future of programmatic advertising and privacy 🔐 🎧 Tune in and get the full story: https://hubs.la/Q02SWgR70