An optimized LinkedIn profile is key in a job search. It’s not just a static resume but a chance to brand yourself, network, and showcase your story. Employers often check LinkedIn after seeing resumes, and a strong profile can lead to career opportunities. But it’s important to keep your profile active and updated regularly.
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One question I often receive is the benefit of an optimized LinkedIn profile in a job search. Leaving a job search entirely up to a resume is a mistake. LinkedIn is your opportunity to brand yourself, tell your story, connect with others, and network. Most employers also look at LinkedIn profiles once resumes have been received. And sometimes it can work vice versa- a great LinkedIn profile can provide career opportunities. An optimized LinkedIn profile is one of the best strategies for meaningful career development and growth. It can garner an increase in traffic, connection requests, and engagement. Growing your network is one of the best, most effective ways to develop meaningful relationships and connections. Using LinkedIn in this process will benefit you and your career for years. However, one of the biggest mistakes I see job seekers make is not using their profile once it’s been updated. LinkedIn is not meant to be a set-it-and-forget-it platform, and your profile shouldn’t be static, either. If you worked with a cool new client or have a new boss you want a recommendation from, it’s important to ask. These serve as social proof and should be refreshed often. Are you engaging on others’ posts? Writing posts? The benefits of LinkedIn are endless because the value of storytelling and networking in a job search is also infinite. #jobseekers #LinkedIn #branding