Snaxshot

Rao’s is debuting a float at the Macy’s Thanksgiving parade 👀‼️ Spoke to CNN re: how this is Campbell’s attempt to cement it as an “American staple” and leverage that lore they paid premium for in the acquisition Read 👇

https://lnkd.in/eXAFT24X We were recently mentioned in Snaxshot and were still swooning. Never want this honeymoon phase to end.

Thoughts on gendered beer?! 😩‼️💀

😮💨🥒🍅‼️ The devil works hard but Grillo's Pickles licensing works harder 😂 these are available on Amazon and will be rolling out in retail next year Sound off in the comments 😮💨

All that glitters is nutritional? 👀✨ The latest Snaxshot discusses the latest innovative formats in VMS space —who would have known we’d be able to have vitamin Gushers and sparkling supplements? One to watch: Dr Glitter recently debuted their “nutrient crystals” that actually glimmer—available both as probiotics and iron They are patenting their encapsulation the powder turns gel when it comes to contact with your food and drink and does not alter the texture The supplements industry continues to explode, what I like to call $40B deficiencies 👅

Just launched ‼️Im'peccable Chicken can RTE chicken breasts peck at the protein bar market share? CEO Melina C. thinks it can— RTE chicken breasts are a $1B market across Asia, mostly found in convenience stores and gained popularity amongst gym enthusiasts looking to up their protein intake They believe Americans would prefer this over protein bars considering how synthetic their ingredients tend to be— meanwhile their chicken breasts are currently locally sourced from California They’ve built their own manufacturing/R+D facility using the help of ones in Asia, currently bootstrapped and in talks with 7/Eleven and H-Mart Curious what you think? 🤔

Featured in InStyle ☺️‼️❤️👀🚨 Discussing what I’ve dubbed “hypebeast grocers” and the growing phenomena of “groceries as signalers of identity” for Millennials and GenZ You’re not grocery shopping, you’re looking for clout. The social media generations have transformed mundane groceries as a form of “affordable affluence” My favorite example to give on spotting difference in consumer behavior between generations—our parents weren’t taking pictures of their sauces and cans and sharing it with their friends Products in groceries were mostly bifurcated into simple brand vs. off brand—hinging on utility Now grocers themselves serve as “aspirational lifestyles” It’s also not just something siloed to US it’s a generational manifestation popping up in places like Spain, UK, Australia, Mexico and South Korea

Thoughts on newly launched Lunchly and their moldy snacks? Ever since it launched in Kroger and Albertsons reports of cheese mold as soon as they open their Lunchly's have been all over IG, TiKTok, Twitter, etc. Should they rebrand to Moldly? Should they just add blue cheese flavor? Should we ban Youtubers from CPG?

Is high-protein ice cream the new “Halo Top” ? 👀🍨🤔 see recent launches like Smearcase - Protein-packed Frozen Cottage Cheese and upcoming Natty Ice Cream what do we think? 💭 Cc Joseph R. Rotondo Tyrel Johnson

Millennials single handedly have given the condiment aisle a much needed glow up 👀‼️ the rebranding of condiments as “dust” and “sprinkles” and even yassified bread crumbs McCormick could NEEEEVERRR 😂