Social Media Examiner

Why Content Creators and Marketers Should Pay Attention to AI Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist us rather than replace us. AI can be a huge time-saver, helping with tasks that take up a lot of time but aren't your favorite parts of content creation, like helping you to improve your writing for your landing pages and captions for your social media posts. By handling certain tasks, AI can also save you money by reducing the need to hire additional help for things like research or writing. Additionally, AI content tools can help expand on your ideas and present them in new ways, acting as a powerful idea generator. For example, Nicky Saunders, founder of Deeper Than The Brand and a content strategist specializing in Instagram, estimates that using AI has given her back 8–10 hours of her life every week. This extra time allows her to dive into the creative process of content creation, allowing her to think of ideas, plan for future content, and focus on the parts of her work that she truly enjoys. She emphasizes that there's no real pride in working all the time, as it can lead to burnout. Instead, AI allows her more time for creative thinking and makes content creation fun again. 🔹 Are you wondering how AI can help you be a better content creator? Find the link to the show notes in the comments for this week's AI Explored Podcast with Michael (Mike) Stelzner! -Jason

Is it possible for B2C marketers to reach their customers on LinkedIn? (Without being annoying?) 😳

Michael (Mike) Stelzner ran two experiments. One failed. The other was a success. Which would you rather hear about?

What advice would you give to new marketers? Michael (Mike) Stelzner, CEO & Founder of Social Media Examiner, shared these thoughts recently (swipe through the doc to read more).

Do you have the new dashboard for your LinkedIn company page? This'll take some getting used to for me! -Jason

Wondering how to build advanced AI assistants that can streamline your work and life? Looking for steps you can follow? In this week's episode of the AI Explored Podcast with Michael (Mike) Stelzner, Brian Piper shares how you can create customer GPTs that you can immediately put to work. 👉 I'll put the links to the show notes and YouTube video in the comments! -Jason

Do you incorporate humor into your marketing campaigns? What are your tips to ensure your messaging doesn’t ‘cross the line’? Last week’s Social Media Marketing Podcast addresses this topic…Let me know if you’d like a link to the show notes in the comments.   😀 -Jason

Have you noticed changes in how your customers search for information because of AI apps? What about you? Are you using AI more and more to gather information these days?

LinkedIn Premium Company Pages will be available by the end of this month (July 2024). Features include a custom call-to-action (CTA) button, "AI-powered post writing assistance," auto-invite engaged members to follow your page, more in-depth analytics, and more. Will you give this new product a try? Why or why not? #LinkedInUpdates #LinkedInMarketing

LinkedIn Premium Company Pages will be available globally by the end of July. Features include a custom call-to-action (CTA) button, "AI-powered post writing assistance," auto-invite engaged members to follow your page, more in-depth analytics, and more. Will you give this new product a try? Why or why not?