SourceCode Communications

In a fast-changing world, it can feel like a battle just to keep up with the latest consumer marketing trends – let alone get ahead of them. But all the signs are there: you just have to know where to look. In our latest blog, our VP of Consumer, Cori Cagide, dives into key trends shaping the future of consumer-facing strategies, exploring how market movements like generational shifts and the growing importance of authenticity can form the backbone of actionable strategies. Explore the full blog to learn how to leverage today’s most important consumer trends to stay competitive, build trust with consumers and keep your brand relevant. Read it here: https://ow.ly/FAn750TAB92 #marketingtrends #consumermarketing #AI #brandstrategy #marketinginnovation #globaltrends

🍂 It's crunch time, and we're not just talking about those crisp autumn leaves – fall conference season is here! If you need a little extra inspiration as your team gears up for your next big expo, our VP of Adtech and Martech, Katie McGovern, has compiled her tips and tricks on how to make the most of events in her latest blog. Whether you're attending for networking, personal growth, or representing a client, conferences and events are rife with exciting opportunities – some of which might surprise you. Get the details in Katie’s new piece here: https://ow.ly/5YJT50TyOW1 Side note: If you're attending Advertising Week NY, give us a shout—we’d love to catch up! #conferenceseason #networking #industryevents

After the presidential debate, it’s pretty safe to say that we should expect the unexpected when it comes to the topics that will be covered in this week’s VP debate. But if we’ve learned anything over the past 5 years, it’s to be prepared… While important in guiding our decisions, political debates can be stressful and confusing to watch, to state the obvious. As a brand or business, instead of overloading audiences with unnecessary or untimely information, think about how you are making a positive impact on your audiences and the world. For your employees and internal audiences, addressing the impacts of stress on our mental well-being will help to build engagement and a culture of support within your business. Overall, when communicating with any audience, you must consider what issues your audience may be facing, how it impacts them and how you can be a useful resource to them. Our 2024 Election Season Communications Strategy written by EVP, Head of Client Services, Christa Conte Alenier has more tips on how your organization can implement communications strategies during this election season. 🇺🇲 Read it here: https://ow.ly/qGVu50Txcac #election2024 #commsstrategy #mediarelations #vpdebate

Join us in celebrating our incredibly talented Senior Account Director, Kayleigh Jones, on being named to the Class of 2024 15 Under 35 PRSA-NY Awards. 🎉 This award recognizes the most inspirational and ambitious young talent working in and serving the communications industry, and Kayleigh embodies all those qualities and more. Kayleigh is a much-beloved member of the SourceCode team and an extraordinary partner to her clients. She brightens everything she touches, both inside and outside of work – count on her to deliver razor-sharp recommendations on the fly, breathe new life into accounts that need it most, elevate content with her keen editorial eye and have the whole team laughing at the start of a call. She is such a joy to work with, and she could not be more deserving of this recognition. 💜 Congratulations, Kayleigh!

🚨Calling all tech marketers & comms leaders🚨 Join us on October 16 in NYC for an evening of networking and idea-swapping as we peer into the crystal ball at 2025 marketing trends. This exclusive event from GrowthSource will feature insights from Foresight Factory, dynamic discussions to inspire your 2025 strategies, and delicious foods and drinks while we cover the latest trends, challenges, and triumphs in tech marketing. What to expect: 🔹 Open, honest, insightful conversations with industry peers 🔹 Actionable marketing and comms insights based on the latest trends 🔹 Unmatched networking opportunities 🔹 A vibrant, conversational atmosphere This is your chance to mingle and engage with communications industry leaders and leave with innovative approaches you won't find anywhere else. Space is limited, so be sure to RSVP today! https://ow.ly/XI1n50TwmpK #techmarketing #growthsource #marketingtrends2025 #commstrends #networking #event

🎉 1 year of Paolo Ramos🏳️🌈! When he is not starting debates on hot takes around the office or in our Slack #donutchats, our Account Director, Paolo loves to collaborate with the team day in and day out, connect with his direct reports who he says are the ultimate rockstars and is constantly crushing it on the client side. In fact, he even helped us sign our biggest client ever which is something he is most proud of from this past year (whoohoo! 🥳). When he is not working Paolo loves to try different kinds of foods whether he is in New York City, or traveling abroad around the world. In fact, he was even brave enough to try roasted guinea pig during one of his adventures in Peru 🫣. Feels like a topic that should be brought up in the #donutchat. Thanks for always keeping us entertained and smiling, Paolo! Happy work anniversary 💜 #workanniversary #employeeappreication #sourcecodestrong

As we enter the thick of election season, there can be many challenges to navigate in the communications industry and strategies will need to turn on a dime. Our EVP, Head of Client Services, Christa Conte Alenier prepared a 2024 Election Season Communications Strategy to help guide your organization through political ad spending, shifts in media consumption and how to handle the rise of misinformation. 🇺🇲 Give it a read to make sure you’re prepared! https://ow.ly/rMqo50Ttu4V #election2024 #commsstrategy #crisiscomms #misinformation #mediarelations

🎉 One year of SourceCode UK! 🎉 What a year it has been – and it’s all thanks to our amazing team. In its first year of operations, SourceCode UK has built a stellar roster of technology clients, and there is only more growth on the horizon. We have been providing brilliant support for our clients in corporate communications, international coordination, UK media, analyst and influencer relations, as well as marketing services with the launch of SourceCode Demand Cloud. On top of this, the team has found a home in a fabulous office, ventured across the Atlantic to NYC to visit our US colleagues, and participated in initiatives for social good, like its work with Spitalfields Farm for Earth Day. The agency also secured its B Corp Certification, with more UK CSR plans and announcements coming soon. Here's to the milestones we've hit, the amazing UK team behind them, and the exciting journey ahead. #SourceCodeUK #OneYearAnniversary

While booking travel should be exciting, sometimes it can be downright frustrating. Our client, Travelport was recently featured in a piece by USA TODAY where their CMO, Jen Catto discusses why travelers may feel overwhelmed based on recent data. Check it out! https://ow.ly/gWK150TrjSz

This week, we're uncovering how you can break barriers, be entertaining, and acknowledge reality. We took a deeper dive into Apple’s news, new campaigns rolling out in/around the NFL, and a new approach from Nike. Let us know what you think! #newsletter #news #appleevent #nike #nflads