Spark Health Advisors

For founders and leaders looking to grow and expand in the self-funded employer market, we are excited to announce that we’ve expanded our capabilities at Spark Health to include Fractional Sales Leadership. We have a network of seasoned enterprise sales executives with over 15 years of experience and strong relationships with top decision-makers at employers and brokerage firms. These fractional sales leaders not only leverage their extensive networks but are also equipped with industry-leading contact databases and advanced email outreach and tracking tools to drive successful introductions and engagements. As you consider your 2025 plans, this could be an advantageous and cost-effective way to more actively engage with the employer market. Contact Anish Patel or Lindsey Kratzer, or book a strategy session to learn more: https://lnkd.in/dCKFca8C #digitalhealth #employerhealthcare #healthcare #fractionalsales #employeehealth #clinics

Excited to speak at the upcoming HealthIMPACT Live October Summit! I'll be discussing Winning in the Employer Health Market: Strategies for Digital Health Success. Join us for the HealthIMPACT Live virtual summit on October 17th at 2:00 PM EDT / 11:00 AM PDT as we explore innovative solutions shaping the future of healthcare. Register now: https://lnkd.in/dCgY4nym #HealthIMPACTLive #DigitalHealth #HealthcareTechnology

Important points for leaders of digital health and clinic-based solutions from our founder 👇 #digitalhealth #employerhealthcare #employeehealthcare #healthcare #employeeengagement

Employee engagement is one of the main KPI’s employers evaluate when determining the success (or not) of their partnerships with vendors. We would like to know: What is the average utilization rate you've seen for digital health and clinic-based solutions? #employeengagement #employerhealthcare #employeehealthcare #digitalhealth

Thank you for the feature, Harry Goldberg! For any founders or leaders in the digital health space in San Francisco, reach out to Anish Patel to grab a coffee and talk navigating the self-funded employer market. 👇 ☕ #digitalhealth #employerhealthcare #employeehealthcare #healthclinics

52% of employers are strongly considering leveraging the RFP process to secure better pricing from their vendor partners, according to the 2025 Employer Health Care Strategy Survey released by Business Group on Health. Employers are increasingly looking to keep health care costs flat, and that also means potentially cutting what they view as underperforming vendor partners who are not delivering on outcomes. Demonstrating and delivering value is more important than ever to employers in the self-funded market. In our work with our digital health and clinic-based clients, we craft Go-To-Market strategies that effectively position their solutions to win key employer accounts and develop plans for delivering on outcomes that drive revenue growth. You can reach out directly to Lindsey Kratzer or Anish Patel to learn more. #digitalhealth #employerhealthcare #healthcare #employeehealthcare https://lnkd.in/gBymYDvV

Founders and leaders of digital health companies and clinic-based businesses that we speak with struggle with understanding and navigating the highly complex employer benefits space. Below is a framework we like to use when developing Go-to-Market playbooks for our clients. Spark Health partner Anish Patel expands on how to approach stakeholders within the ecosystem in a structured and sequential faction in this article: https://lnkd.in/gSE4KWuS #digitalhealth #employerhealth #employeehealth #healthcare

"Because personal stories are powerful and resonate." Excellent points on the importance of community in digital health from our founder Lindsey Kratzer and a great read full of valuable insights from Christina Farr. Read more below.

Traditional thinking around how to sell to self-funded employers includes: • Raising millions of dollars from VCs to go after employers directly ⬇️ • Hiring expensive salespeople with a robust rolodex ⬇️ • Trying to convince HR and Benefits leaders to take a risk on your company (a hard sell!) Or an alternate path: Identify and navigate more nuanced pathways to reach employers through the broader buying ecosystem (something we do all day). Thanks to Eric Bricker, MD for breaking down many of the common challenges companies face when trying to break into the employer market in the video below. #healthcare #employerhealthcare #selfinsured #digitalhealth

Do you understand the sales cycle to reach (and win) employers in the self-funded market? “Understanding the benefits buying cycle is vital to growing with healthcare buyers … I recommend that companies are actively planning now for the 2025 selling season.” (Lindsey Kratzer, Spark Health Advisors founder) Read more of Lindsey’s thoughts on how healthcare startups and growth stage companies can build a successful GTM strategy, what she thinks are the best KPIs to track to gauge success and understand your target client in the interview below.