Sports Innovation Lab

CLUB Women’s Sports was a smash hit! The CLUB kicked off with a bang at our VIP Reception where we dove into the exciting world of women’s sports branding. Jessica Griffin (Community & Partnerships Manager at Walgreens) shared how the brand involved Connecticut Sun players in choosing their favorite Walgreens products to share with fans, ultimately boosting ROI. Susan Collins (Chief Client Officer & Executive Lead of HypeHer at Rain the Growth Agency) discussed how they’re connecting brands to the women’s sports community. Julia Cheney (US Cultural Marketing Lead, Devices and Sales at Google) also shed some serious wisdom on the power of storytelling in sports, specifically when centered on female athletes. Next attendees were engrossed with a lively fireside chat with Angela Ruggiero (4x Olympian and co-founder of Sports Innovation Lab) and Margaret (Midge) Purce (2023 NWSL MVP, fellow Olympic medalist from the US Women's National Team, and Executive Producer of The Offseason). The two treated the audience with all the exciting details on the new incredible, first-of-its-kind docuseries “THE OFFSEASON,” hitting the screens on October 18th! We wanted to give a huge thank you to all of our panelists, the night wouldn’t have been complete without your inspirational storytelling! Click the link here to learn more about The Offseason: https://hubs.ly/Q02SZYB60

Great coverage from Front Office Sports on this latest groundbreaking partnership! Sports Innovation Lab and FanServ have partnered up to launch a strategic collaboration of our fan insights and audience data with FanServ’s cutting-edge advertising platform. Together we’re motivated to enhance fan experiences and maximize sponsorship value. We can’t wait to see the impact of our efforts through more targeted and data-driven media campaigns. Media buyers can now target fan audiences more precisely and deliver better ads to their targets through the FanServ platform. Here’s to driving greater success within the industry!🔥📈 Access the FanServ platform here: https://hubs.la/Q02SZ4gL0 Read the FOS Newsletter here: https://hubs.la/Q02SZ2960

Congrats to our Associate Director Of Marketing, Peyton King, on being named one of Advertising Week’s “Future Is Female” Winners!

As we gather in NYC for Advertising Week to talk about data-driven fan marketing, Sports Innovation Lab is thrilled to announce our strategic partnership with FanServ, a private sports marketplace connecting media buyers with sports publishers. This collaboration merges our unbeatable fan insights and deterministic audience data with FanServ’s advanced advertising platform, enabling more targeted, data-driven marketing campaigns that enhance fan experiences and boost sponsorship value. Our Sports Data Cloud has been powering campaigns for the largest brands, agencies, and sports properties in the world. As of today, through FanServ’s platform, media buyers can precisely target these fan audiences, delivering better ads and gaining insights into campaign performance. Reach out to learn more. We can't wait to tell you how you can start leveraging this partnership for more impactful fan engagement and sponsorship success. Read the press release here: https://lnkd.in/ebNgU_k9

🔥ONE DAY LEFT...🔥 Tomorrow, we will unveil the “Merch Hub In Da CLUB,” powered by Shopify, at CLUB Women’s Sports! In an effort to close the merch gap that exists between men’s and women’s sports, Shopify is working with women’s sports properties to help them level up their merchandise game. The Merch Hub will feature several properties’ latest, limited-edition drip on-site at the event. Come visit Shopify and our friends at The GIST, Athletes Unlimited, United Soccer League (USL) Super League, Playa Society, & World Surf League on Tuesday night at Blue Midtown in NYC. Now, get hydrated, and prepare for what will surely be a memorable night celebrating all the success women’s sports have had this year at CLUB Women's Sports!

Come watch our incredible CMO Gina Waldhorn do her thing on her panel at Advertising Week, “A New Investment Class: The Future Of Sports Business.” This panel is full of industry-leading executives, including: -Gina Waldhorn (Sports Innovation Lab) -Adrian Sutherland (Publicis Sport & Entertainment) -Casey Schwab (Altius Sports Partners) -Sarah Flynn (35V) -TJ Adeshola (Arctos) The programming will kick-off on Tuesday, October 8th, at 4:20pm on the Creativity Stage as a part of the NIL & New Sports Economy Track. #sportsbiz #investment #advertisingweek2024

🌟HUGE congratulations to Peyton King, Sports Innovation Lab’s Associate Director Of Marketing, on being named to Advertising Week’s “Future Is Female” Shortlist 2024! This award honors trailblazing women in the field, and Peyton certainly fits this bill. For the last 3+ years, Peyton has been instrumental in building Sports Innovation Lab’s brand and changing the game through her passions of sports data and women’s sports. Peyton has keynoted several conferences, hosted webinars, and been a valuable voice for Sports Innovation Lab on-stage, but she also does countless things behind the scenes and works incredibly hard to take this company to the next level. This - along with her leadership skills, creative vision, kindheartedness, and doer-mentality - make her incredibly deserving of this honor. All these things and more make Peyton a great asset to this team and an outstanding young businesswoman. We couldn’t be prouder of this accomplishment. Excited to celebrate you in New York next week. Cheers to you, Peyton!🍾🎉

Happy National Boyfriend Day 🩷 (and good luck to the MLB fans looking for one!😉) Sports fans aren’t just fans of sports. They’re parents, concert-goers, fashionistas, and…daters! We’ve designed our proprietary data cloud to identify when fans of certain leagues also belong to these different high-value communities to better help our clients target their marketing campaigns and design more compelling fan experiences. While exploring which league’s fans were most likely to be spending on fashion & beauty, we discovered that along with spending on these categories Major League Baseball fans were also spending a lot on dating apps! With an average spend per fan of $219 per year (for those who spent on any dating app), baseball fans outspent every other league fans across dating apps including Hinge, Bumble, and Tinder! See all of the insights we revealed during our 15 minute Fashion, Beauty, & Accessories webinar last month, and access these high value fan communities in time for your Q4 holiday campaigns by searching "Sports Innovation Lab" or “Retail Innovation Lab” on the following platforms: The Trade Desk, AdTheorent, LiveRamp, GoogleDV360, Yahoo, Viant Technology, Amazon Ads, & Xandr Radical Retail: Fashion, Beauty, & Accessories https://hubs.la/Q02RW-T00

💃🏾Welcoming Our Celebrity DJ Jess King To CLUB Women’s Sports!🕺🏻 If you know Jess from your favorite Peloton classes or social media, you know she’s also a killer DJ in the NYC area. We are so thrilled to have her creating ALL the vibes at CLUB Women’s Sports!✨ https://hubs.la/Q02RVjsp0

🚨Announcing our Fireside Chat at CLUB Women’s Sports With Alexis Ohanian Sr., Margaret (Midge) Purce, & Angela Ruggiero🚨   Welcome To The CLUB:  🌟Midge Purce: 2023 National Women's Soccer League (NWSL) MVP, USWNT & NJ/NY Gotham F.C. Forward, & Co-Creator Of The Offseason on X 🌟Alexis Ohanian: Founder Of VC Firm Seven Seven Six 7️⃣7️⃣6️⃣ and Women’s Track & Field Event ATHLOS 🌟Angela Ruggiero: Sports Innovation Lab Founder, 4x Olympic Medalist, & Hockey Hall of Fame Inductee We’ll dive into what’s on the horizon for these three women’s sports visionaries, touching on sports data, what’s next in sports biz, and the new docuseries, “The Offseason,” which was executive-produced by Midge & Alexis. The series follows 11 of the top soccer players in the U.S. while they train, party, and live together in Miami for “the offseason.” https://lnkd.in/gnH2vmgp