Spotlight Branding

Marc spoke with Gary Vaynerchuk about the importance of purpose-driven content for Law Firms. See what he had to say! #lawfirmmarketing #garyvee

Here's a BIG reason why lawyers should be paying close attention to AI ⬇️ Not only can it help in everyday tasks, but you will probably be the ones making cases for or against it. You will most likely be helping to decide how it gets regulated. Therefore, you should be aware of its changes and capabilities! ⬇️ 🤖AI won't replace lawyers, BUT lawyers who use AI will replace lawyers who don't! We can talk about how you may disagree or agree with the existence of AI all day long, but the fact of the matter is that it is here. And it's not going anywhere. ⬇️ Join us for this free webinar where Steph and Smike will show you how your law firm can get ahead in 2025 by leveraging AI. ⬇️ To save your free seat, check the first 💬 below! #AIWebinar (Steph Centeno , Michael Pelletier)

👉For every completed survey for the 2025 Legal Marketing Trends Report, we will be donating $1 to the Western North Carolina Relief Aid. Share what you've experienced in the legal marketing world and help those impacted by Hurricane Helene. ⬇️ Take the Survey here: https://lnkd.in/eHis6JDD #legalmarketing (Megan Beaver, Sarah Henneman, Fanny C., John Hinson, Marc Cerniglia)

🤔Does the election actually have an impact on law firms' business? Today on the Law Firm Marketing Minute podcast, Eddie speaks to this using historical data: "Regardless of how you feel about the election, there is this common element that the media narratives often fuel these concerns about market instability and that has a ripple effect. So we do have to look at the historical trends to understand what the election year does and impacts on the markets." You can listen to the entire episode. Check the 💬 for the 🔗! ⬇️

🎃 Happy Halloween from Spotlight Branding! (Michael Pelletier , Jana Eatman , Sarah Henneman , Megan Beaver)

☀️Orlando!🌴 Sarah & Jana will be at the National Summit Conference for Solo & Small Law Firms! Come by the booth to say hey if you are there! They will have some cool stuff for you! ---- #floridalawyer

What scares Megan Beaver about the legal industry? 🎃👻 It's Halloween Week, and so we've decided to share some of the things that startle us a bit! Now, it makes sense why lawyers tend to be slow to adapt. They are very meticulous and cautious when it comes to changes. Megan shares why for some areas this is not the best strategy! #CharlotteSmallBusiness

✂️🎀 We're official! Thank you to the Charlotte Area Chamber of Commerce for helping us celebrate our office in Southend, Charlotte! We appreciate everyone who came out for it! ---- #charlottesmallbusiness

What do 🎃 Halloween and SEO have in common? Well, first of all, let's just make sure this is said: Halloween is a time of fun and joy filled with some scares and sweets while SEO is the opposite. 👻 1. They both thrive on fear! Law firm owners are told all the time that their website won't be worth it if they are not ranked on Google. This could not be further from the truth! True visibility comes from staying top of mind. If you're forgotten about, then why bother being seen to begin with? 👻 2. There are sugar highs and sugar crashes! Google's algorithm is constantly changing, and because of this, you could be on page 1 today and page 3 tomorrow. Secondly, SEO can give you, what seems to be, bursts of traction. However, these moments don't help build lasting relationships. They come and go quicker than you can say "trick or treat"! 👻 3. Costumes hide the true identity! Stuffing your website's blogs full of keywords and buzzwords tends to make your website's user experience not a good one! This practice hurts your chances of building strong relationships because you are appeasing robots, not humans. It skews your brand for the sake of trying to rank. Who are you? Not sure. If you agree with these points, please hit LIKE and SHARE so that we know!

🎙 "I'd say that in the very near future, adopting AI will be more of a necessity than a choice. I suspect that it will be critical for survival in the legal industry. I'm not convinced that AI will replace lawyers, but I am confident that lawyers that adopt artificial intelligence will outperform lawyers that don't." - John Newton, Head of Technology at Ontro.ai Law Firm Marketing Minute Podcast - Episode 789 Check the comments for the 🔗