Spotlight Branding

Marc spoke with Gary Vaynerchuk about the importance of purpose-driven content for Law Firms. See what he had to say! #lawfirmmarketing #garyvee

☀️Orlando!🌴 Sarah & Jana will be at the National Summit Conference for Solo & Small Law Firms! Come by the booth to say hey if you are there! They will have some cool stuff for you! ---- #floridalawyer

What scares Megan Beaver about the legal industry? 🎃👻 It's Halloween Week, and so we've decided to share some of the things that startle us a bit! Now, it makes sense why lawyers tend to be slow to adapt. They are very meticulous and cautious when it comes to changes. Megan shares why for some areas this is not the best strategy! #CharlotteSmallBusiness

✂️🎀 We're official! Thank you to the Charlotte Area Chamber of Commerce for helping us celebrate our office in Southend, Charlotte! We appreciate everyone who came out for it! ---- #charlottesmallbusiness

What do 🎃 Halloween and SEO have in common? Well, first of all, let's just make sure this is said: Halloween is a time of fun and joy filled with some scares and sweets while SEO is the opposite. 👻 1. They both thrive on fear! Law firm owners are told all the time that their website won't be worth it if they are not ranked on Google. This could not be further from the truth! True visibility comes from staying top of mind. If you're forgotten about, then why bother being seen to begin with? 👻 2. There are sugar highs and sugar crashes! Google's algorithm is constantly changing, and because of this, you could be on page 1 today and page 3 tomorrow. Secondly, SEO can give you, what seems to be, bursts of traction. However, these moments don't help build lasting relationships. They come and go quicker than you can say "trick or treat"! 👻 3. Costumes hide the true identity! Stuffing your website's blogs full of keywords and buzzwords tends to make your website's user experience not a good one! This practice hurts your chances of building strong relationships because you are appeasing robots, not humans. It skews your brand for the sake of trying to rank. Who are you? Not sure. If you agree with these points, please hit LIKE and SHARE so that we know!

🎙 "I'd say that in the very near future, adopting AI will be more of a necessity than a choice. I suspect that it will be critical for survival in the legal industry. I'm not convinced that AI will replace lawyers, but I am confident that lawyers that adopt artificial intelligence will outperform lawyers that don't." - John Newton, Head of Technology at Ontro.ai Law Firm Marketing Minute Podcast - Episode 789 Check the comments for the 🔗

Do you know these legal marketing terms? Sure, there are many, many more that you should know. However, these ones are super essential to know!

Jana Eatman & Michael Pelletier will be at the Solo & Small Firm Conference this week! If you are attending, come by the booth to say 'hey'! If you mention you saw us on LinkedIn, then you'll get 2 extra entries into the prize drawing! (State Bar of Wisconsin)

🎙We spoke with John Newton, Head of Technology for Ontro.ai, and he gave this warning to lawyers who do not adopt AI into their firm! You can hate AI all you want, but it's here and it will have a HUGE impact on the legal industry!

🤔What do all 3 of these legal marketers have in common? Answer: They know how to track referrals properly! If you want to learn how to properly track referrals for your law firm, then check out our profile. It is filled with content about effective ways of tracking referrals! ( Edward Dzialo, Fanny C., Megan Beaver)