Squared Circles

This week we launched The Peak Performance SPF50 Sun Stick. With 164M Americans participating in an outdoor sport monthly, we are the first brand to develop clean, clinical skincare specifically for an active customer. Our first product launch since we launched the brand 300+ days ago, this product perfectly represents the core principal's of Freaks of Nature: 1. Performance Features: With maximum sun protection and 80-min water resistance, our products act as a helmet for your skin with maximum protection as push yourself to the limits. 2. Bio-Based Innovation: Featuring Microalgae Oil from Checkerspot, we continue to leverage the most innovated bio-based ingredients to bring to market sustainable and healthy formulas. 3. Healthy, Cosmetically Elegant Formulas: The intersection between (actually) clean ingredients and textures you want to apply over and over again. This formula is truly invisible and leaves your skin moisturized. For anyone who has tried a mineral sunscreen - you know that not all mineral sunscreens are created equal and this product is simply superior. This is the first of many launches that situates Freaks at the center of skin health. Your skin is your largest organ and we will continue to bring to market products that enable customers to protect, fortify and strengthen their skin barrier with the same commitment they take their daily supplements. Thank you to the amazing team that brought this product to market Isadora Sales, Carl Maynard, Alexander Maurer, Karan Jerath, Jim Bailey; the creative minds behind our campaign Jake Forsythe, Blake Rodich, Brody Jones, Drew Boxold, Thomas Bourget with the continued support from Lukas Derksen, Osman Khan and Alexander Gilkes. And of course, huge thank you to our featured Freaks Brynn Johnston and Warren Kniss.

314 days ago we launched Freaks of Nature with a simple mission–strengthen the skin barrier so everyone could go the extra 1, 100, 1000 miles. In the last year, we’ve learned a lot about our small, mighty (+ growing!) community. - Some scale mountains (literally). Others pound the pavement at 5am before pounding their keyboards. - Some obsess over having healthy skin for as long as possible. Others obsess over being outside doing what they love for as long as possible. - They get up earlier, stay out later. They go farther, faster, harder. One thing’s for certain, all Freaks of Nature stick to it. So, we made the Peak Performance Sun Stick–an innovative, clean SPF designed to keep up with the ethos our freaks live by. It’s also our very first launch since we launched as a brand nearly a year ago and an ode to the Freaks who stick to it.

This summer Squared Circles will launch a new male reproductive health company focused on male fertility. This role presents a unique opportunity to build a category-defining, science-backed brand dedicated to male reproductive health and fertility — an underserved but urgent issue. The formulations have been created with the help of leading fertility experts and the brand designed with those who have shaped many pioneering consumer brands: The attached job description contains the full candidate brief, process, timeline and contact details. We are excited to speak to relevant leaders. Thank you for taking the time to consider this opportunity. If you fit the bit please send your cover letter and resume to careers@squaredcircles.com. All the best, The Squared Circles Team Alexander Gilkes Lukas Derksen Osman Khan Ali Schmidt Sivan Gompers Karan Jerath Regeneration.VC L Catterton

This year Squared Circles will launch two new businesses: the first will be a solution for male fertility and the second will be a system to help management GLP-1 symptoms. For the latter, we are seeking an ambitious, entrepreneurial individual to join our us and build a category-defining, science-backed brand that delivers innovative solutions to help the millions navigating the complexities and opportunities of GLP-1 drugs, weight loss, and diabetes management. The attached job description contains the full candidate brief, process, timeline and contact details. We are excited to speak to relevant leaders. Thank you for taking the time to consider this opportunity. All the best, The Squared Circles Team Alexander Gilkes Lukas Derksen Osman Khan Ali Schmidt Sivan Gompers Karan Jerath Regeneration.VC L Catterton

Beyond excited to announce that I’ve joined the inaugural NowThis Advisory Board! Looking forward to working alongside this incredible group of trailblazers & tastemakers to help advise on the new editorial vision of the platform. Michael Vito Valentino / Sharon Mussalli / Alyah Chanelle Scott / Shaina Zafar / Anushka Joshi / Emmy Liederman / Griffin Maxwell Brooks Special thanks to Akbar Hamid, Emma Casady, Kristen Catania Nossokoff, Kate Russo, and Lucia Barker! #genz #socialmedia #nowthis

CPG as a category has had a tough road as of late, especially with shifts in early stage investments away from consumer to other tech-enabled categories. As founders though, we've always been drawn to the immutable human need to consume and celebrated CPG brands that have created outsized social and economic outcomes by addressing growing and persistent need states and pain points for consumers. Three years ago, we launched Squared Circles as a venture studio to re-think the future of consumables and today, we're thrilled to announce L Catterton is leading a $40MM growth investment along with Leonardo di Caprio's impact fund, Regeneration.VC, David Bonderman's Wildcat Capital Management, Joyance Partners and a world class group of strategic angels. Together, they are enabling our vision of turning science into culture to incubate and scale a new generation of consumables. Deeply grateful for their partnership and support, and above all else, thankful to the incredibly talented teams at Squared Circles, Algae Cooking Club, Magic Molecule and Freaks of Nature that have made this all possible to date. Jon Owsley Chris Roberts Liz Gordon Hannah Kim Michael Smith Dan Fishman Drew Tarlow Thibault Vanvincq Alexander Gilkes Lukas Derksen Sivan Gompers Karan Jerath Jim Bailey Kasra Saidi Julia Nimocks Gian Luca Passi de Preposulo Zak Williams Rick Hess Brandon Shainfeld Justin Kerzner Chelsea Kerzner Jeroen Holthaus LL.M. RB Sara Rottenberg Vasu Kulkarni Deepen Parikh Jared Stein Alexandre Cohen Palm Venture Studios Chuck Cotter Brent T. Lessey, CPA, MST Krupa Consulting

Three years ago, Osman Khan, Lukas Derksen and I sat down together to take stock of the seismic shifts taking place in the consumer sector. The sector had fallen out of favor with investors, but we believed that a new golden era of consumer entrepreneurship was being ushered in, given emerging secular trends: shifts in cultural norms, rapidly evolving consumer demographics & behaviors, and enhanced paradigms for brand & product innovation. As entrepreneurs we recognized the many mistakes we had made in the past and how best to avoid similar pitfalls. We also recognized the shift in our global post pandemic mindset from instant gratification to long term optimization and wanted to build brands and products that helped us all live better. And so we launched Squared Circles, a venture studio, to re-think the future of science-backed consumables in health & wellness. Today we're thrilled to announce L Catterton is leading a $40MM Series A investment, following an earlier Seed round led by Leonardo di Caprio, Michael Smith and Dan Fishman's impact fund, Regeneration.VC, @David Bonderman's Wildcat Capital Management, and a world class group of strategic angels and funds including Joyance Partners. Together, they are enabling our vision of turning science into culture to incubate and scale a new generation of consumables. It is a huge honor to have L Catterton behind us and a great coincidence having started my career at LVMH. We are all deeply grateful for their partnership and support, and above all else, thankful to the incredibly talented teams at Squared Circles, Algae Cooking Club, Magic Molecule and Freaks of Nature that have made this all possible to date. We are excited for all that it is to come and continue to look for great innovation partners and founders to build future ventures with. Jon Owsley Chris Roberts Liz Gordon Hannah Kim Drew Tarlow Michael Smith Dan Fishman Osman Khan Lukas Derksen Sivan Gompers Karan Jerath Jim Bailey Kasra Saidi Julia Nimocks Gian Luca Passi de Preposulo Zak Williams Rick Hess Brandon Shainfeld Justin Kerzner Chelsea Kerzner Jeroen Holthaus LL.M. RB Sara R. Vasu Kulkarni Deepen Parikh Jared Stein Alexandre Cohen Chuck Cotter Brent T. Lessey, CPA, MST Rachel Krupa Thibault Vanvincq https://lnkd.in/eu_VFV2v https://lnkd.in/eFs6sACJ

Huge thanks to Mike Gelb and The Consumer VC for having me on the podcast. It was a really fun discussion on how we're combining bioscience IP with generative AI to create highly targeted brand and product experiences at Squared Circles.

🌟 Seeking Individuals Who Are Taking or Have Taken GLP-1 Medications for Paid User Interviews! We're launching a new business focused on supporting those on their weight loss journey with GLP-1 medications. We want to learn directly from those who have experienced this process. 💼 What’s in it for you? We deeply value your time and insights, and we’re offering compensation for participating in our user interviews. All interviews will be confidential and will not be shared publicly. 📩 Get Involved: If you're interested in sharing your experience and helping shape the future of this industry, please reach out. Send us a message or email us at info@squaredcircles.com with a brief introduction. Thank you for being part of this exciting opportunity to make a difference!

🌱 Seeking Individuals Facing Fertility Challenges for Paid User Interviews! We're developing an innovative new business in the fertility space, and we want to hear from those who are currently navigating this journey. Your insights will help shape the future of our fertility solutions. 💼 What’s in it for you? We value your time and expertise, and we’re offering compensation for participating in our user interviews. All interviews will be confidential and will not be shared publicly. 📩 Get Involved: If you're interested in sharing your experience and contributing to the evolution of this industry, please reach out. Send us a message or email us at info@squaredcircles.com with a brief introduction. Thank you for considering being part of this important conversation!