Storylane

Ruin a product marketer’s day in 8 words or less. We'll go first: "Our product update emails are landing in spam" 💔 What do you got? #Storylane #ProductMarketing

How do gated demos affect lead conversion? After analyzing 535,763 demo sessions across 50 companies, here's what we found: ► Gated demos convert 43% of engaged users into leads ► Partially gated demos experience a steep drop-off, with a conversion rate of just 4.99% ► Ungated demos have the lowest conversion rate at 0.30%, as the form comes after the demo If you're weighing the pros and cons of gating your demos, check out our latest report on the Plot - a weekly column where we share data-driven insights and GTM best practices. Link in the comments👇🏻 #SundayScoop by #Storylane #InteractiveDemos #ThePlot

A data-deficient sales deck will leave your prospects unimpressed. Drawing from experience, Canberk Beker, Former Head of Growth at HockeyStack, talked about how incorporating data into their sales deck helped them achieve: 🔥 Subscriptions from 90% of report viewers 🔥 Reduction in the sales cycle by 8.5 days 🔥 Increase in organic shares Check out Canberk’s 5-minute GTM On-The-Go episode here: https://lnkd.in/g8DZHwXJ #Storylane #InteractiveDemos #Data #HockeyStack

Are you a salesperson working a conference booth? Step out of your sales shoes and start thinking like a marketer. See what Ramya has to say about it👇 #Storylane #InteractiveDemos #Sales #G2Live

When do multi-flow demos make sense? After analyzing 8,800 sessions across 40 demo flows, we found: If your product showcase requires more than 12 steps due to its complexity, multi-flow demos are your best bet. Why? 👉 The first flow of a multi-flow demo achieves a 47.79% completion rate, more than double that of single-flow demos (22.63%) 👉 The second flow of a multi-flow demo maintains a 27.34% completion rate, outperforming single-flow demos by 1.2x 👉 Multi-flow demos with 3 flows (totaling 32 steps) still see higher completion rates than single-flow demos with fewer steps Our data shows that breaking down demos into smaller, manageable flows keeps users more engaged—even with more steps! For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments ⤵ #Storylane #InteractiveDemos #ThePlot

Lengthy, technical interactive demos lead to dismal completion rates. Cybersecurity products are no exception. 12% is the average completion rate of cybersecurity product tours, according to the latest Plot report. How can you turn this around? ✅ Keep it short: Limit your demo to 12 steps or fewer to focus only on the most relevant features your audience cares about. ✅ Make it simple: Use clear copy and visual cues to simplify technical features. ✅ Break it up: Split longer product tours into digestible, chaptered flows for better accessibility and completion. For more insights on demo length analysis, check out the full report on Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #Storylane #InteractiveDemos #ThePlot #Cybersecurity

Paris called and said it had a blast hosting Sophie!🙌 After absolutely crushing it at the Demo Dundies, Sophie Martinon from Channable just got back from her trip to the City of Lights. And of course, we couldn’t be happier for her win and the amazing demo that led to it. Check out the highlights from her Paris trip!✨ #Storylane #InteractiveDemos #DemoDundies #Paris

Customer marketing is underrated in 2024. According to Lane Billings, Director of Product Marketing at Abnormal Security, here’s why it is important: ▶ In-product banners and emails keep customers engaged and informed  ▶ Regular product updates drive long-term value  ▶ Direct feedback from customers helps refine your product and marketing strategies Don't just focus on acquisition—nurture the customers you already have. Hear more from Lane here👇 #Storylane #InteractiveDemos #RSA #AbnormalSecurity #CustomerMarketing

Struggling to wrap your head around Screenshot and HTML demos? We got you covered 🙌 For more insights, visit our guide on the Plot—a weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #SundayScoop by #Storylane #InteractiveDemos #ThePlot

SumUp's interactive demo achieved a +198% boost in form submission rate 🚀 According to Claire Picard, Product Marketing Manager at SumUp, here's what went down: ▶ Why do you think this demo worked? 👉The interactive demo serves as an excellent showcase for our products, enabling users to explore and interact with our features directly on our website. Our cash register stands out as an intuitive tool, and the demo effectively demonstrates its ease of use. 👉 Users take the time to understand the features and functionalities at their own pace via the interactive demo on SumUp’s POS Pro website pages. ▶ What was the reasoning when creating content for each step? 👉 When developing interactive demos, we have carefully integrated the key features of our product to ensure that they are fully represented in the demo experience. The tool allows us to create seamless flows, guiding users effortlessly from start to finish. 👉 Our primary objective in designing the demo was to provide users with a quick and clear understanding of the core functionality of our cash register, improving their overall understanding of the product. ▶ Were there any specific things you followed when explaining the steps? 👉 It was important for us to write down exactly what users were doing at each stage to make sure they really understood the different features of POS Pro. Check out SumUp's interactive demo in the comments👇 #Storylane #InteractiveDemos #SumUp #ProductTour