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The lineup for Motion’s 2024 Creative Strategy Summit is INSANE! This is gearing up to be the best event the industry has seen in a while… And the best part? It’s FREE! You can RSVP here: https://lnkd.in/gj4E2zzA Oh and I also love that there are two tracks: 1- for bigger picture creative strategies 2- nitty-gritty creative execution tactics I know I’ll be in the chat on September 19th and 20th, and honestly, your whole team should be there with me. Can’t make every session? Register anyway. You’ll get the recordings, calendar invites, and all that good stuff. See you there! Get your free ticket 👇 https://lnkd.in/gj4E2zzA P.S. Thank you, Motion (Creative Analytics), for constantly overdelivering with your events. #marketing #creative #ad

The #1 Rule of Marketing: "Everyone" is not your customer. Targeting everyone dilutes your message and wastes resources. Different people have different needs, and focusing on a specific audience allows you to create more relevant, impactful marketing. Remember, when you try to speak to everyone, you talk to no one. Less is more with this. Here are 6 quick steps to honing in on a specific customer: 1/ Identify Your Core Audience: Analyze your best customers to find common traits and needs. 2/ Create Buyer Personas: Develop detailed profiles of your ideal customers to guide your strategy. 3/ Narrow Your Focus: Specialize in solving specific problems for a defined group rather than trying to appeal to everyone. 4/ Personalize Your Marketing: Tailor your messaging and offers to different segments based on data. 5/ Test and Adjust: Continuously refine your approach with A/B testing and real-world feedback. 6/ Build Loyalty: Nurture relationships with customers who align with your brand values and are likely to become repeat buyers.

A well-crafted preview text can significantly increase your open rate. Here are 7 tips for writing click-earning preview texts (with examples):

Here’s how Agencies & Brands Should Structure their Email Teams:

8 ways to grow your email list via social media:

I’ve been writing copy for close to 10 years. I’ve learned the ins and outs of copywriting during this time. Here are the 7 biggest copywriting myths and the truth behind them: From a $200M copywriter.

The BEST Creative Operating System just got even BETTER. The team at Creative OS has officially released their biggest product launch to date. So what’s new? (A LOT): 1. Ad Template Filtering & Collections 2. Inspiration Feed w/Request Template Option 3. Boards with Inspiration & Templates 4. Content Views: Evergreen, Hidden Gems, and Testing Labs - to see what ads are working for brands 5. Focus Mode 6. Whole New UI What does all of this mean for you? Now, you can find inspiration for your favorite ads and landing pages. Then, directly export those templates into Figma or Canva for easy use and replication of high-converting assets. Plus... You’ll have the ability to search for your favorite brands, make requests for custom templates based on your needs, and find assets based on your unique creative category. Own a skincare brand? They’ve got you. Wallet company? Easy. Fancy high-end cookware? Done. Since you’re reading this, you’re probably wondering why this matters to you? Well, for a limited time, they’re offering you 50% off your first month. Simply use this link: https://bit.ly/3SO9cIS And make sure to enter the code CHASE at checkout. #ad #marketing #design

6 copywriting mistakes that are causing you to lose money: (and how to fix them)

6 Types of Leads That Will Keep Your Readers Hooked to Your Copy:

My 7-Step Process To Create Effective Big Ideas: