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A great (and effective!) email design has many components but a combination of strong on-brand design and conversion/click optimization are key! We're highlighting some amazing email designs that include those elements and more by the ever talented Katherine Torres!

13 email marketing tips that will teach you to make money in less than 3 minutes: (Bookmark this post)

𝗪𝗲 𝗶𝗻𝗵𝗲𝗿𝗶𝘁𝗲𝗱 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁 𝘄𝗶𝘁𝗵 𝟴𝟬% 𝗻𝗼𝗻-𝗯𝘂𝘆𝗲𝗿𝘀. 🚀 30 days later, it's driving 11% more revenue. Last month, an air and water purifier company approached us with a challenge: 𝗧𝗵𝗲𝗶𝗿 𝗲𝗺𝗮𝗶𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝘄𝗮𝘀 𝘀𝘁𝗮𝗴𝗻𝗮𝗻𝘁, 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗮𝘀𝗸𝗲𝗱 𝘂𝘀 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗶𝘁 𝗮𝗿𝗼𝘂𝗻𝗱. Here's how we turned it around: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗱 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱𝗺𝗶𝗻𝗲:  80% of their list had never purchased  𝗔𝗰𝘁𝗶𝗼𝗻: Crafted targeted campaigns for this untapped segment 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗮 𝘁𝗶𝗺𝗶𝗻𝗴 𝘀𝗲𝗰𝗿𝗲𝘁: Fridays were killing their conversions  𝗥𝗲𝘀𝘂𝗹𝘁: 8.43% click rate lift by avoiding Friday sends 𝗖𝗿𝗮𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗖𝗧𝗔 𝗰𝗼𝗱𝗲: "Learn More" outperformed "Purify Now"  𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Prospects wanted education before purchase 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘃𝗶𝘀𝘂𝗮𝗹𝘀:  Product images crushed lifestyle shots  𝗜𝗺𝗽𝗮𝗰𝘁: 32.19% click rate increase with product-focused creatives 𝗖𝗿𝗼𝘀𝘀-𝘀𝗲𝗹𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆:  Converted air-only customers to water products Strategy: Tailored campaigns highlighting complementary benefits 🚀 The result after just 30 days? 11% increase in total email revenue, with a significant boost in campaign performance. But here's the kicker: We achieved this without growing their list or changing their product lineup. The lesson?  Sometimes, the key to email success isn't more subscribers – 𝗶𝘁'𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗲𝘀𝘁𝗶𝗻𝗴.

Make your emails 5x more effective by understanding these 5 stages:

Should you be talking about your competitors online? 🤔 Girls in Marketing shared this awesome example. Burger King have never been a brand to avoid talking about their competitors, but they do it very strategically. This OOH campaign includes some cheeky references to rivals to launch the delivery feature of the brand’s app. Although the reference to their competitors is discreet, Burger King have done this on numerous occasions and received both good and not-so-good feedback. Who can guess the clever references to Burger King’s two main competitors in this campaign? (drop your replies in the comments)

I typically don't THIS:

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Who you promote today defines your company tomorrow. A single promotion can shape - or shatter - your culture. ( could not agree more with Dora Vanourek ) Promotion mistakes to avoid: ❌ Technical expertise alone: ↳ Don't promote purely on skill if leadership and empathy are lacking. ❌ Political manoeuvring: ↳ Avoid promoting those who prioritize politics over teamwork. ❌ Short-term focus: ↳ Avoid promotions based solely on immediate goals, overlooking long-term cultural impact. ❌ Managing up: ↳ Avoid promoting those who impress above but fail to support their team. ❌ Superficial charisma: ↳ Don't promote based on charm if the person doesn't build trust and undermines teamwork. Promotion success strategies: ✅ Trustworthy leaders: ↳ Empower and uplift others. ↳ Build and maintain trust within their teams. ✅ Ethical Decision-Makers: ↳ Make decisions rooted in strong ethical principles and set a positive example for others. ✅ Mentors and Coaches: ↳ Promote those who invest their efforts in developing others. ✅ Inclusive Leaders: ↳ Encourage and value diverse perspectives. ✅ Collaborative Team Players: ↳ Appreciate collaboration and enhance overall team performance. Choose leaders who lift others up. Credit: Dora Vanourek ( go follow her ) Image: Adam Grant

Elon Musk's biggest mistake: Focusing on talent over personality. "It matters if someone has a good heart. I have made the mistake of thinking it's just about the brain." I've seen this in several start ups, and also in matured companies. Talent can be trained but very hard to teach the heart. This is very critical most especially in leadership roles where we require someone to multiply through people. Everyone will watch this and most will agree but what will you actually change in your approach to hiring to address this? Credit: Marcus Köhnlein

Here are 3 common problems people have with email marketing and how to fix it 📧 P.S. I’m giving away one free copy of my $749 ecommerce email marketing course. How to enter: 1. Like this video 2. Comment on this video I’ll pick one lucky winner in 24 hours.