Life lately at Sunnie...
Back to School 2024 by the numbers: 📚 432 Sprouts Farmers Market store launch 📚 13 SoCal Costco Wholesale Roadshows 📚 100 door launch with INFRA Seed Program 📚 105 in-store demos We call July - September our "Christmas season". Why? Because as an emerging brand, we have noticed that leveraging this seasonal momentum, where our target demo is open and interested in trying new products, is a prime time to acquire new customers (and keep them). Our team has been out in stores talking to thousands of customers - building relationships and sharing the why behind Sunnie. All this activity has created a "surround sound" ...whether she's shopping at Target and remembers trying a sample at Costco, or she stumbles upon our products at Sprouts and redeems a digital coupon to try our snacks out with her kids. This market penetration in the right accounts at this perfect time of year literally makes me feel giddy inside. It's been exhilarating. All excitement aside, it's been an extremely important time to stop and learn. Pausing to review how we're growing and why, also understanding where the optimal store placement is and what marketing activities yield the best results. We have some work to do here and we're laser focused on it right now. In the meantime, I'd love your feedback and observations on how we're approaching back to school. And tag us if you find Sunnie in your local store! Are we having fun yet Lisette Howard?