Swoop

🎃👻 Halloween Fun at Swoop! 👻🎃 Our Swoop team embraced the Halloween spirit with some fantastic costumes and festive decorations this year! From a potato chip pup to a ghostbuster family, we had a blast celebrating. Check out some of our Halloween highlights below! Simeon Simeonov, Kate Muth, Nicole Miller, Ann Glover, Rebecca Joseph, Dorrit Trate, MHA, MBA, Eric Horowitz, Matthew Baffa, Lauren Buczkiewicz #HalloweenFun #TeamSpirit #SwoopTogether

Meet your super-smart #OmnichannelMarketing sidekicks! 🦸♂️ Swoop Piper is a groundbreaking #GenAI platform with AI assistants custom trained on privacy-safe, HIPAA-compliant patient and HCP data. With these assistants your team can: Uncover insights from fragmented or overwhelming data Test campaigns before they go live Understand ideal customers without time-consuming research Add Piper to your team and better connect with your target audience today. https://lnkd.in/e5z9QHjD #AIinHealthcare #HealthTech

Join us in supporting Swoop’s Senior Director Events Marketing, Alexa Atkinson as she tackles the NYC Marathon this Sunday to raise money for Autism research. Alexa’s hard work and dedication to this cause are truly inspiring – know that the team is cheering you on! Let’s help Alexa make a real difference in this journey. Donate today: https://lnkd.in/guSRipTX #NYCMarathon #TeamSpirit #RunForIt

Ben Chapman, General Counsel & Chief Privacy Officer for Swoop, sat down with Marc Iskowitz, Editor at Large at MM+M to discuss the critical importance for healthcare marketers to select partners that adhere to the highest privacy standards, beyond mere compliance. With HIPAA focusing on patient de-identification and state consumer privacy laws targeting the average consumer, understanding these dual standards is vital. Tune in for expert advice on staying vigilant and safeguarding your brand. 🔒 https://lnkd.in/eXkxPs76 #HealthcareMarketing #HIPAA #ConsumerPrivacy #PatientPrivacy

Though demand for Eli Lilly and Company’s GLP-1 therapies have skyrocketed, Lina Polimeni, Chief Corporate Brand Officer, is leading the company’s mission to be recognized as more than a drug manufacturer, with a focus on solidifying trust with patients. "There's a big effort happening right now in building a brand that people love and trust — one that explains why we make medicine for people and tackle diseases that are so hard to treat," Polimeni shared in a recent MM+M interview. 💡 Learn more about how Eli Lilly is building trust: https://lnkd.in/eY44KQTq #HealthcareInnovation #EliLilly #HealthcareMarketing

Swoop Vice President, Sales Caitlin Leven took the stage at #PharmaCX2024 today to share our cutting-edge approach to transforming HCP omnichannel engagement. “You need to understand your HCP needs, behaviors, and their patient population to deliver coordinated messaging across all channels,” she explained. Download Caitlin's slides to learn more about the next era of omnichannel:  https://lnkd.in/e-MTXsMh #AIinPharma #SwoopTransformingOmnichannel #PharmaMarketing

Marketing to healthcare providers is valuable, but not all HCPs are equally valuable to your brand. With Swoop HCP Pro, you can pinpoint your target physicians, anticipate their needs, and engage them on their preferred channels — be it the EHR, a personal device, or even while watching sports on linear. Unlock your brand’s full potential by connecting with the right providers! 🌟  #HealthcareMarketing #SwoopTransformingOmnichannel #TargetedEngagement

Ready to transform your #OmnichannelMarketing strategy? Don't miss Swoop's Caitlin Leven at #PharmaCX2024, happening today at 12pm EST. You’ll learn: • How AI is transforming HCP advertising • Smarter ways to connect fragmented data • Impactful solutions for pharma marketers Join us to unlock the future of healthcare marketing! https://lnkd.in/dJcXEHWX #HealthcareInnovation #HealthcareMarketing #AIinPharma

Ready for Monday Night Football? Chances are, your target audience is. Live sports programming continues to dominate, accounting for nearly 40% of US national TV ad spend in Q4 2022 and Q4 2023, as per iSpot.tv. The NFL led TV ratings, with 93 of the top 100 broadcasts in 2023. In 2024, 30.8% of the population is expected to watch live sports digitally, highlighting the shift to streaming platforms like Max and Amazon Prime Video. This shift offers a prime opportunity for marketers to expand CTV campaigns around live sports, tapping into the growing digital audience. #MarketingInsights #HealthcareMarketing #CTVAdvertising

When thinking through when to use AI and when not to use AI, always start with the question: "What's the risk of being wrong?" Swoop VP of Product Romain Bogaerts Bogearts shared this advice and much more with MM+M at #AIDeciphered. Read Romain's latest blog to learn more about #AIinHealtchare: https://lnkd.in/e33khS3d Romain when to use AI.mp4