TBC

Game-changing news: We’re excited to welcome industry veteran Jonathan Cude to TBC as our new Chief Creative Officer. With a powerhouse portfolio featuring brands like Audi, Samsung, and Nike, Jonathan is a fearless innovator who thrives on bold ideas and breakthrough work. His passion for pushing creative boundaries and mentoring top talent makes him the perfect fit for TBC. As TBC marks 50 years of shaking up the industry—and enters an exciting new era under Nichole Baccala Ward’s ownership—Jonathan’s leadership will propel our work and our clients to unprecedented heights. The future starts now. Let’s go. Want to welcome Jonathan? There’s no better way than to connect with us about how we can work together, and we’d love to hear from you. Email us at hello@tbc.us.

Friendly reminder: Success isn’t a solo sport. If we’re not pulling each other up, we’re holding each other back. We live this every day at TBC, where we’re proud to be a woman-owned agency where 62% of our team is made up of women! This #InternationalWomensDay, let’s #AccelerateAction by: 💪 Mentoring women in our circles 💡 Challenging bias wherever we see it 👏 Paying women what they actually deserve 👯♀️ Hyping up the women in the room (especially when they’re not there) Let’s make sure we’re building a world where no woman is left behind—because when women rise, everyone wins. 🌍💥 Tag a woman who inspires you to push forward! 💖 #IWD #WomenSupportingWomen

EDIT: Well, we've maxed out our free LinkedIn job post 😅 Qualified candidates can still apply by emailing us at careers@tbc.us! We're #hiring! TBC is looking for a Creative Director with at least 10 years of experience managing a team of creative resources to lead client brand creative across all aspects of B2B and B2C touchpoints. View our job listing to learn more and apply!

At TBC, Valentine’s Day is about more than cards and candy—it’s about community. This year, our team partnered with Meals on Wheels of Central Maryland, Inc. to create 150 Valentines for Baltimore seniors who rely on their services.   A small act of kindness can have a big impact. Meals on Wheels America serves 2.2M seniors annually, delivering not just meals but connection and care. We’re proud to play a small part in advancing their mission.   Wishing you a Valentine’s Day filled with love, generosity, and meaningful moments. ❤️

Happy holidays. 50 times over. Join us for a little winter walk through a few of the many holiday campaigns we’ve worked on over the last five decades: https://holiday.tbc.us/ 

Big. Sharks. Back in 1995, we created a National Aquarium spot featuring real cats exploring the aquarium—yes, with a trainer on hand! Enjoy this blast from the past!

Exciting news: the future of Preakness and Maryland was announced today! The Preakness Festival will transform an iconic race event into a spectacular week-long celebration where Baltimore and every corner of the state will welcome guests from around the world to experience the magic of Maryland. TBC is proud to partner with the Sport & Entertainment Corporation of Maryland on this festival and many other major state events. #Preakness150 #PreaknessFestival #Preakness

Why is strategic communications essential? By utilizing research, analysis, and careful planning, it ensures your message is effectively delivered and received, raising awareness with the right audiences and influencing perceptions.   From organic social media and internal communications to speaking engagements, media relations, and more, there’s no one-size-fits-all approach. A strong strategic communications plan blends a variety of tactics to deliver the right message, raise awareness, and foster credibility with your audience. When done well, the end result is greater engagement, strengthened relationships, and increased trust in and knowledge about your brand. That’s the power of strategic communications—and at TBC, our specialized team has been driving impactful results for clients from Fortune 500 brands to local nonprofits for decades.   Learn more about our services here: https://lnkd.in/e2tRVg9z 

As the holiday season approaches, organic social media remains a powerful tool for businesses to connect with their audience. This time of year offers unique opportunities to showcase your brand's personality and values while engaging with customers in meaningful ways. Authentic content resonates deeply during the holidays when people seek genuine connections. By leveraging user-generated content, seasonal themes, and interactive elements, brands can create memorable experiences that foster loyalty and drive engagement. Consider the brands you follow and admire. It's often their relatable, authentic content that leaves a lasting impression. Embrace this approach to keep your business relevant, build trust, and deliver results this season.

As we continue our journey past the 50-year milestone, we're diving back into our archives. Next up: a 2005 spot that's stood the test of time. Nearly two decades later, we’re still laughing.