Texas Media & Analytics

The Texas Media and Analytics (TM&A) program offers students an incredible opportunity to kickstart their careers! Through certificates and hands-on experiences, TM&A provides students with technical, professional, and soft skills. Students earn certificates in Google Analytics, Google Ads, and Amazon Ads, which equip them with credibility and practical skills in marketing, advertising, and data analytics. They will also be exposed to hands-on experience with Tableau, A/B testing, media buying, and test and control incrementality. These are just some of the many skills that TM&A provides that employers love to see, in addition to the impressive portfolio our students build. The best part of joining Texas Media & Analytics? Completing courses that some employers have said equates to 1-2 years of professional experience before you graduate! Students can obtain real-world experience by developing a strategy for an industry partner during the semester. TM&A isn’t just a program; it’s an incredible way to hit the ground running on day 1 of employment! We pride ourselves on developing a new generation of scientific artists who investigate and innovate with our program. Click on the link below to learn more about TM&A! https://lnkd.in/gggSi5fU

The National Collegiate Digital Marketing Championship brings together top students across the U.S. for a competitive, real-world test of digital marketing skills! From campaign creation to data analysis, participants gain hands-on experience in strategy, paid media, and the latest in social media trends—all while competing for the championship title. This event aligns perfectly with our mission for students in Texas Media and Analytics at the University of Texas: merging data analytics with creative strategy to prepare for a rapidly evolving industry. Competitions like these give our cohort an invaluable platform to put our specialized analytics and media skills to the test against other top programs. It’s an amazing opportunity to connect and compete with peers and potential future colleagues.

Meet Texas Media and Analytics (TM&A)! This course sequence at UT Austin gives students hands-on experience working on projects using industry leading programs like Tableau and Excel, allowing them to kickstart their career! Dr. Natalie Brown Devlin, Professor of Digital Metrics in the TM&A Program shares her perspective on what makes TM&A special. Follow TM&A on socials or click the link below to learn more about what we do! https://lnkd.in/gqiQNB_8

Maya is a recent grad and TM&A alum who would love to bring more people from UT Austin into Walmart Connect! #TexasMediaandAnalytics #TMandA #UTAdvertising #TXADPR

The second of the two courses in the second half of the TM&A program is ADV377 Media Investments taught by Tracy Arrington. "In Media Investments we bring "theory x practice" to life, exploring the roles of strategic video, audio, out-of-home, print, digital, experiential and social investments, their mechanics and unique contributions to consumer experience (CX) and brand success. In addition to content supporting the art of negotiation and productive business relationships, the course prepares students to leverage AdTech, MarTech and AIML to drive success for brands, agencies, vendors and technologists alike." 🤘 - Professor Tracy Arrington For more information about courses, check out how to get involved: https://lnkd.in/gi-BAMdD #TexasMediaandAnalytics #TMandA #UTAdvertising #TXADPR

TM&A is an application-based sequence of elective courses that allows students to specialize in Media, Strategy, and Analytics. For our Spring cohort, applications open the week of Thanksgiving and are due the last week of classes. To join TM&A, students must have completed 345J with a final grade of B- or higher. Application decisions are sent out during the Winter Break so that students can register for their first class of the sequence, Digital Metrics, during the add/drop period. The application requires students to provide the following: 🤘 A current resume. 🤘 A short video (less than 2 minutes) answering the question: "What inspires me about strategic media and analytic thinking."  🤘 In 250 words or less, please describe why admission into the Texas Media & Analytics sequence would help you meet your academic and career goals. If you are interested in this program, we highly encourage you to submit an application. Your unique skills and experiences could make a valuable contribution to the TM&A community!

In the Forbes article, The Top 10 Most In-Demand Skills For The Next 10 Years, written by Bernard Marr, Marr details the most desirable skills for hiring in this decade. Texas Media & Analytics focuses on teaching the key skills discussed. Here's what students have to say about skills they’ve taken with them, learned through TM&A, based on Marr’s list! Digital Literacy “They really emphasize experiential learning, which has helped me learn so much about brand strategy and digital analytics. I can’t wait to use the skills and lessons I’ve learned from TM&A in my post-grad career!” – Sarah Winch Data Literacy “I have enjoyed diving deeper into data and learning about how to use various metrics to derive insights from data.” – Mikayla Francisco Critical Thinking “My favorite memory with TM&A was going to Waco to compete in the National Digital Marketing Competition. I gained great experiential learning experience through the pitch competition.” – Amari Alford Emotional Intelligence “I have loved getting to be with a cohort of people who are driven and interested in the same subject! The people in TM&A are brilliant, and I have enjoyed getting to learn from my peers.” – Ava Autenreith Creativity  “From strategy to creative, The Advanced Media Strategies gave a holistic and practical approach to preparing students for successful careers in the advertising industry, equipping them with the knowledge, skills, and connections needed to thrive in this dynamic field.”  – Destiny Reyes Collaboration “In the campaigns class and digital metrics, working in groups of individuals with unique areas of specialization was such an interesting experience. I was able to learn so much from the other members of my cohort and be inspired by all the unique experiences and knowledge they held.” – Priscilla Le Flexibility “TM & A has been the challenge I craved in my degree. I have worked on projects that have challenged me, met fantastic team members, and learned invaluable skills.” – Megan Benz Leadership Skills “I enjoyed learning about programs like Tableau and Google Analytics to build our resume and experiences.” – Kiely Francis Time Management “My favorite academic memory is from the TM&A advanced campaign strategies class when we presented to Proctor & Gamble. Leading up to presentation day, I remember feeling the most prepared I had ever felt (seriously, I’ve never finished a group project that far in advance with time to practice in class).” – Megan Benz Curiosity and Continuous Learning “I’ve enjoyed how much real-world experience we can gain while still in school. Whether it's working with real clients to develop strategy or working with software I’ve never used before, all of our work has felt applicable to our future careers.” – Victoria DeBord Whether it's tech, leadership, or sustainability, TM&A is here to help you grow! https://lnkd.in/eXw88uGi

One of the two courses in the second half of the TM&A program is ADV377 Advanced Media Strategies taught by Theresa Andrews. “In Advanced Media Strategies, students take a deeper dive into brand communications planning while working in a real-world agency group environment. The projects include deadline-driven thought leadership presentations as well as an end of semester in-person client pitch (Discovery, Planning, Messaging, and Measurement) to a national brand and representative agency based on a client-provided RFP. Our client chooses a winner and bragging rights are awarded! Hook 'em!" - Professor Theresa Andrews Follow along to see their achievements as they complete this advanced course! #TexasMediaandAnalytics #TMandA #UTAdvertising #TXADPR

We’re thrilled to share that our most recent Texas Media & Analytics graduates have secured some incredible full-time roles! A huge congratulations to these talented alumni! We know you'll bring the same passion, creativity, and dedication to your new roles as you did during your time in TM&A. 👏 Wishing you all continued success, and we hope you look back fondly on your experience in the program! #TexasMediaandAnalytics #TXADPR #MoodyCollegeofCommunications #TexasAdvertising

Horns Up, Texas Advertising & Public Relations December Grads + Texas Media & Analytics + Alum: CMI Media Group is hiring at all levels and departments. Hook 'em! #txadpr #thelabut #moody #hiremoody #txmedia #hornsup