The Agile Brand™ with Greg Kihlström

📺 Watch it now! 📺 🎯 Finding great talent is never easy, but it can be made a lot simpler, straightforward, and ultimately successful by using the right automation and AI-based tools. Instead of manually searching across candidate sources, this is an area where AI can play a role that helps #recruiters, hiring managers, and job seekers. Today host Greg Kihlstrom welcomes Jason Heilman, Senior Vice President, Product - Automation & AI at Bullhorn and he will be sharing one amazing thing about their #AI Screening Agent function with us today.

The latest by Greg Kihlström for CustomerThink connects the dots between customer loyalty and business success: Mapping Measurement of Customer Lifetime Value to Financial Performance https://buff.ly/49D9uIY #CLV #customerlifetimevalue #customerloyalty #CX

🎙EPISODE 594:🎙 How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually changing? What if the success of your brand depends not on a single moment, but on an unlimited number of moments you might not even be aware of? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today we’re going to discuss how to design for infinite moments of truth. We’ll dive into how brands can manage the many "moments of truth" that define the customer experience and ultimately drive loyalty and trust. Host Greg Kihlstrom welcomes Stratton Cherouny, Co-Founder and Co-CEO of The Office of Experience.

Wow - busy week! Before you head out for the weekend, don't miss: 📰 Industry news from Sitecore, Amplitude, Treasure Data, and OneStream Software 🎙 Conversations with Adam Brotman of Forum3, John S. Kim of Sendbird, Jennifer Griffin Smith (She/Her) of Acquia, and Raj Sivasubramanian of QuestionPro. 🗓 Plus make sure you don't miss upcoming events from Mid-Atlantic MarCom Summit, eTail™, and HumanX.

🎯 AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. 📈 Today, we’re going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking about a workplace where humans and AI agents are working together. To help me discuss this topic, I’d like to welcome Host Greg Kihlstrom welcomes Adam Brotman, Co-Founder and Co-CEO, Forum3. #aiadoption #AI #enterprise

The latest by Greg Kihlström for MarTech discusses the value of building #CustomerLifetimeValue and loyalty: Driving growth through data: Optimizing the retention stage https://buff.ly/42KE4xZ #CLV #customerloyalty #retention

🎯 It's not enough to just get your audience's attention. ♥️ You need to build an emotional connection with them to build a lasting, valuable relationship for everyone. Read the latest by Greg Kihström for Forbes Agency Council - How Brands Can Drive Emotional Engagement With Customers https://buff.ly/3UISlcf #CLV #customerengagement #CJO #customerexperience

The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. Get the #newbook: https://buff.ly/4gjYt32 Get Priority is Prediction, the latest book by best-selling author Greg Kihlström and uncover the 7 principles of predictive success using advice based on real-world experience, making the abstract practical. The book features a foreword by Simonetta Turek, Chief Product Officer at Medallia. Now available in print and digital. Get actionable strategies that can move you and your organization forward to use data to prepare and predict as your business needs to balance growing customer expectations and competitive pressures. #predictiveanalytics #ai #analytics #datascience #dataanalytics #machinelearning #artificialintelligence #bigdata #data #deeplearning #businessanalytics #ml #predictions #advancedanalytics #bigdataanalytics #peopleanalytics #iot #marketinganalytics #technology #analyticsnews #webanalytics #digitalanalytics #sportsanalytics #digitaltransformation #datadriven #googleanalytics #business #businessintelligence #innovation

💬 Communicating with your customers is always a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them? Today we’re going to discuss advanced customer interaction strategies and dive into the effectiveness of in-app messaging, the rise of mobile engagement, and the evolving machine-to-machine economy. Host Greg Kihlstrom welcomes John S. Kim, Co-Founder & CEO of Sendbird.

To turn one-time customers into superfans you need to know what they like… 👍 and what they dislike. 👎 Surveys can be a powerful tool to find out what your restaurant customers want in their delivery experience, their food preferences, and their overall feelings about your brand. Welcome to One Amazing About HungerRush. Today, host Greg Kihlstrom welcomes Matthew Volpe, Senior Director of Product Management from HungerRush and he will be sharing one amazing thing about their Survey Feature with us today.