The Contractor Fight reposted this
Why You Should Reconsider Offering Free On-Site Estimates to Prospects: This might be a tough pill to swallow for some, but if the very first question a prospect asks when they call your trades business is, "Do you offer free on-site estimates?" – it's a major red flag. In my experience, this is often an indicator of someone focused solely on price, not value. When this is the opening question, it’s a sign that they’re not yet committed to investing in a quality project but instead shopping for the lowest bidder. It may also mean (my latest experience with this) that they want free consulting for their DIY project and will leave you with a snarky remark at a consultation fee. While offering free estimates might seem like a great way to get more leads, you’ll find that these leads tend to undervalue the time, skill, and expertise you bring to the table. In most cases, you won’t close the sale, or if you do, you should know you were probably the cheapest one (wondering why you aren't making a profit?). Instead of rushing out for a free on-site estimate, take the opportunity to qualify prospects over the phone. Ask thoughtful questions about their goals, budget, and timeline. Gauge whether they’re looking for a quality, long-term solution or simply seeking the cheapest option. I spent several years with the great folks at The Contractor Fight, learning how to do this. I highly encourage everyone in trades sales to do their training. Your time and expertise are valuable – protect them. Focus on prospects who understand that; you’ll find better clients, bigger projects, and more satisfying results. #trades #contracting #customerservice #salesstrategy #businessgrowth #qualifyprospects