The Martec Group

These are not your father's focus groups. The latest from Project Manager Chelsea May looks at the modern focus group and provides six best practices to follow to make to make focus groups and customer interviews more powerful and more effective than ever. "Focus groups are not a thing of the past. Far from it. "Compared to quantitative surveys, they offer the opportunity to mine deeper for deeply held opinions and inputs. "Whereas a survey may be able to ask what opinion a respondent has, and perhaps offer an open-ended dialogue box to provide a little context as to why, a focus group allows researchers to probe the full range of important inputs: what, why, when, where, how, who…then ask again: why, why not, tell me more, who else agrees or disagrees, etc…" CONTINUE READING: "A Look at Modern Focus Group Techniques and Best Practices — Even for B2B Brands!"

The Martec Group would like to congratulate Josh Emington, Vice President, on being one of the winners of Insight250! This marks his third time receiving this honor. The Martec Group is proud to have a member of our staff included as one of the winners.   The Insight250 awards are hosted annually by ESOMAR and other organizations to recognize leaders in the market research industry. It was established to celebrate the world’s pioneers, leaders, and innovators in market research, data-driven marketing, and insights.   At Martec, we are dedicated to continuing our service to the market research community, and this award is a testament to our quest to deliver impactful insights. We would also like to congratulate all the other professionals and companies named to the Insight250 list this year—it’s an honor to stand alongside such talented peers.   #MarketResearch #Insight250 #ESOMAR

UPDATED E-BOOK: "How to Effectively Conduct Pricing Studies" It can be argued that no period in recent memory has presented more pressure on pricing than the extended run we are currently still navigating…starting with a global pandemic, exacerbated by supply chain disruptions, and continuing through an extended period of persistently high inflation. To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies. Available for download at the link below, the ebook covers: ➡️ Price-Value Mapping ➡️ Benefit-Value Analysis, a methodology developed by Martec Group ➡️ Competitive Price Benchmarking You should conduct a pricing research study when you are: ➡️ Shifting your pricing strategy ➡️ Developing new products ➡️ Entering new markets View and download the resource for free here: https://lnkd.in/gtf-XyhX

The Martec Group is proud to announce the 1-year anniversary of Kevin Lin. Kevin joined The Martec Group in search of a career change following his tenure in the restaurant industry. Over the past year, under the guidance of Ken Donaven and Emily Bielak, he has grown into a talented Market Research Analyst. A Michigan State University graduate, Kevin thrives on working with insightful, fun, and supportive colleagues who continually challenge him to sharpen his marketing research skills. He finds great fulfillment in uncovering valuable insights within niche industries and is always eager to explore new tools that will help advance his career. Outside of work, Kevin enjoys quality time with his wife and their energetic 2-year-old Staffordshire Terrier. On behalf of The Martec Group, we are grateful to have Kevin on the team, and we look forward to seeing how he continues to develop his career with us. #WorkAnniversary #MarketResearch #TheMartecGroup

The Martec Group is proud to celebrate Director Emily Bielak on her 10-year work anniversary!   A graduate of Michigan State University and a Rochester, MI native, Emily brings natural curiosity and strong problem-solving skills to everything she does. Emily’s journey with us began as a market analyst; through her dedication and analytical mindset, she has risen to Director, excelling in each role along the way.   Outside of work, Emily enjoys traveling, reading, and running. She and her husband Dan (who happens to be a Martec alumnus) are proud parents of three-year-old twins.   Emily’s contributions to The Martec Group have been invaluable, and we are grateful for her leadership, work ethic, and commitment to both our team and our clients. Her passion for the company’s culture and her ability to make a meaningful impact continue to inspire us all.   Congratulations, Emily, on a decade of success and excellence! We look forward to many more years of collaboration and growth. #MarketResearch #WorkAnniversary #MarketIntelligence

Last week, The Martec Group surpassed their goal of raising $1,000 for The The Leukemia & Lymphoma Society’s (LLS) Light The Night fundraiser in Detroit, raising a total of $4,090! We would like to formally thank all the generous donors who made this possible. Together, we made a meaningful contribution to the Leukemia & Lymphoma Society, supporting their mission to fund research and find cures for blood cancers such as leukemia. If you would like to donate to The Leukemia & Lymphoma Society, please follow the link below: https://lnkd.in/gszPS-ih #BloodCancerAwarenessMonth #LLS #LightTheNight #LLSUSA

Vice President, Josh Emington, and a Business Development Executive, Beth Heiss, MBA, of The Martec Group, are excited to announce that they will be attending The Market Research Event 2024. The event will take place from October 8-10, 2024, at the Loews Royal Pacific Resort at Universal Orlando. It will feature speakers from Marriott International, Eli Lilly and Company, Hormel Foods, Eventbrite, Domino's Pizza, and many more. During the event, The Martec Group will be holding a raffle for a YETI 45 Hard Cooler. Are you thinking about attending? Click the link below and use the VIP code MARTEC15 to save 15% on the cost of registration! https://lnkd.in/gv7eyZHm #TMRE #TheMarketResearchConference #MarketResearch

Last week, Dave Posthumus, Ph.D. had a great time attending the Insights Association’s Corporate Researchers Conference in New York. In addition to the conference, The Martec Group sponsored the event by providing 150 tickets to see The Great Gatsby Broadway musical and hosted a raffle for a $500 gift card. Dave enjoyed meeting representatives from many great companies and looks forward to seeing what opportunities next year’s conference will bring. #MRX #MarketResearch #ProudSponsor #CRC

Beth Heiss, MBA, the Business Development Executive and Rick Claar, the President of The Martec Group, partnered with Walsh College's new Center for Innovation and Entrepreneurship to help founders advance their ideas to commercialization and patient/consumer impact! Rick led a talk on planning an exit for revenue-generating start-ups. They met incredible people at the match-making event in Ann Arbor, which included small healthcare and biotech businesses and investors. #Entrepreneurship #StartUps #MarketResearch

The Martec Group had the opportunity yesterday to sponsor 150 attendees from the Insights Association's Corporate Researchers Conference to attend The Great Gatsby Broadway musical. In addition to the show, sponsored attendees received a numbered ticket from 1 to 150. Later, the attendees will receive an email with the winning number for a $500 gift card. Dave Posthumus, Ph.D., enjoyed attending the show and networking with many amazing people. #CRC #MarketResearch #TheGreatGatsby