🎙️ I recently spoke with Robin Choy, co-founder of HireSweet, where we discussed LinkedIn use for recruiters as preparation for his upcoming webinar.
Robin started creating content more actively on LinkedIn circa 2019 and since then has gained a lot of traction and business success on the platform. He has also earned Top Recruiting Voice with his contributions.
Some great takeaways from that conversation (applicable not only for recruiters):
𝐏𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐭𝐞 𝐭𝐞𝐚𝐜𝐡𝐞𝐫𝐬, 𝐭𝐡𝐞𝐲 𝐥𝐢𝐤𝐞 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞𝐫𝐬 𝐚𝐧𝐝 𝐞𝐱𝐩𝐥𝐨𝐫𝐞𝐫𝐬.
So, it's better not to post "you're doing X wrong, do Y instead. Here's how".
Instead go with "I have been doing X wrong, then I tried Y and Z and Y actually worked. Here's how."
𝐃𝐨𝐧’𝐭 𝐰𝐫𝐢𝐭𝐞 𝐟𝐨𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐫 𝐯𝐢𝐞𝐰𝐬. 𝐖𝐫𝐢𝐭𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.
While you can gain followers, reactions and impressions, the only thing that matters at the end of the day is who is going to want to work with you.
Even if your content is read by 300 people but those are your target audience, it's a lot better than having 100,000 impressions on an irrelevant topic that doesn't result in business.
𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 1 𝐭𝐨𝐩𝐢𝐜 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐭 𝐟𝐫𝐨𝐦 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐚𝐧𝐠𝐥𝐞𝐬.
It is easy to spread yourself thin trying to cover everything and consequently just scratching the surface.
Instead, try going for a series of posts on a topic, add a personal story, list recommendations, ask for opinions in relevant polls, host a webinar, etc.
Thus you'll be able to gain a good understanding of how your audience engages with it as well as showcase your expertise better.
Btw, I highly recommend connecting with Robin for cool recruitment-focused content and also listening to his The Modern Recruiter Podcast.
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