The PR Net

Staying relevant in today’s fast-moving, distracted world can feel like an uphill battle for brands. Read Inkhouse ’s advice for cutting through the noise, using strategic insights and real-world context to strengthen a brand’s connection with its audience: https://lnkd.in/gC_mTK47

Industry Moves: Charli Penn has been appointed Editor-in-Chief of @Apartment Therapy. An award-winning journalist, editor, and Webby-nominated former podcast host, Charli previously served as Executive Lifestyle Director at Apartment Therapy Media. With a multimedia career spanning a variety of lifestyle categories, she is recognized as a trusted voice in the industry. Charli has appeared as an on-air host and lifestyle expert for several video series and is a regular contributor on the Today Show. She has previously held editorial roles at Essence and The Knot. cc: Jesse Stowell

As The Gathery celebrates its 10th anniversary, co-founders Nicky Balestrieri and Luigi Tadini reflect on the creative agency’s evolution, from its beginnings to becoming a leader in experiential marketing. We spoke with the duo to learn about the most recent shifts in the event industry, the role of social media, and how their unique editorial approach continues to set The Gathery apart. https://lnkd.in/gUAMaeC7

Introducing In Conversation With, a new interview series by The PR Net. Get behind-the-scenes insights from industry pros as they share their career journeys, company stories, client experiences, and more. Stay tuned for exclusive tips and inspiring advice from the best in the biz! First up: alison brod, founder of renowned agency Alison Brod Marketing and Communications. We stopped by her office to chat about all things marcomms, and get a tour of the team’s legendary beauty showroom. Stay tuned for the next drop!

Members: Join us on next week for a webinar on the ins and outs of selling an agency. Hear from three seasoned panelists as they share their experiences, strategies, and tips on navigating the sale process: Maneesh K. Goyal, entrepreneur and founder of MKG - Experiential Marketing (acquired by Acceleration Community of Companies); Danielle Finck, founder of Elle Communications (acquired by Dolphin Entertainment); and John C. Burns III, managing director at Clare Advisors (the M&A advisor behind Elle Communications and dozens of other marcomms agencies' acquisitions). See you online then! 

As marketers, we understand the power of podcasts as a dynamic medium for reaching audiences—and we should harness that same value for our own growth. To help you stay up on the latest, the Talk Shop team has curated a list of must-listen podcasts perfect for even the busiest days. Listen now: https://lnkd.in/gN3WD3zg

According to KARLA OTTO and Lefty’s latest report, the hospitality sector is booming: luxury travel is forecast to grow to over $700bn in the next three years. The report highlights that, “this comes at a pertinent time in the consumer landscape, where a sense of experience is now valued more highly over possession.” Read on to learn which partnerships have resonated the most of late, and why: https://lnkd.in/gJrjQdHT

In today's fast-paced digital landscape, finding the right talent can make or break a brand's success. According to Carlo Scaglia, founder of talent platform Exordi, identifying the right players isn't just about skills—it's about efficiency, reliability, and alignment with the brand's values. Read on for his recommendations: https://lnkd.in/ggFeUthH cc: NEGRI FIRMAN PR & COMMUNICATION, Sara Massarotto, Lara McCusker

Our Founder, Lisa Smith, along with our Content and Community Director Alex Delgado, and Miami chapter ambassador Michelle Bondarchuk were delighted to host guests yesterday for guided tours of The Moore, Miami’s newest private social club, hotel, and event space, followed by a cocktails at The Moore’s salon bar. Click through to see snapshots of the evening!

Industry News: eBay Inc. (Nasdaq: EBAY) has announced the appointment of Gigi Ganatra Duff as its Chief Communications Officer, reporting to Chief Growth Officer Julie Loeger. Gigi will lead the global communications team which includes all internal and external communications, social media, public affairs, ESG communications, eBay Foundation, and content. Gigi previously served as the Vice President of Corporate Affairs at Nordstrom for seven years.