The Science Marketer

I announced it yesterday, my first case study is now live on The Science Marketer! In this article, I analyze the homepage of Lindus Health, a company you might know as the "anti-CRO". Let me know in the comments what you think of it.

Finally! I found a great marketing case study to share with my readers. It's maybe the only "anti-marketing" example I've seen in life sciences so far. I'm tearing down their homepage and telling you why their marketing is genius tomorrow in my newsletter. To subscribe: https://lnkd.in/e7_UKxse

😳 Are you ignoring the obvious? The advantage of being a marketing consultant is that I can often come into a company with a fresh set of eyes, unencumbered by the day-to-day running of the business or the legacy strategies that no one has thought to question. This often leads me to point out low-hanging fruits that seem obvious in retrospect. So this week, I decided to collect some of the best practices I tend to recommend again and again, because quite often, they are obvious but ignored by science marketers. ------------------------------ 👋 Hi, I'm Joachim, and I post about marketing and communication in science-driven companies 🫶 Like or comment if you find this post helpful (it really helps) ✌️ For more insights, subscribe to my weekly newsletter (link on my profile)

If you know nothing about "the curse of knowledge" or "the curiosity gap", this article is for you. ------------------------------ 👋 Hi, I'm Joachim, and I post about marketing and communication in science-driven companies 🫶 Like or comment if you find this post helpful (it really helps) ✌️ For more insights, subscribe to my weekly newsletter (link on my profile)

If you think website traffic, social media impressions, and similar metrics are driving your business growth, think again. To truly drive marketing decisions, you need to look at sales funnel data. Here are 8 sales metrics every science marketer should keep an eye on: https://lnkd.in/e4j_cXM8 PS: If you're not subscribed to the newsletter, be sure to sign up so you don't miss future articles. ------------------------------ 👋 Hi, I'm Joachim, and I post about marketing and communication in science-driven companies 🫶 Like or comment if you find this post helpful (it really helps) ✌️ For more insights, subscribe to my weekly newsletter (link on my profile)

What if your lab burned down tomorrow? How would you fight against a tech that makes your product obsolete? What if a cheap copycat stole your market share? Those are some of the 10 deranging questions you could aks yourself to brainstorm new marketing strategies. If you want to check the full list, read my latest article: https://lnkd.in/eCz8echY

Ever heard of conversational marketing? Conversational marketing not only saves time and generates valuable insights but also offers a powerful way to make your company stand out. Check out my latest article to learn more.

Do you use the LinkedIn Newsletter feature? While it has its benefits for launching a newsletter, I've learned through my own experience and a bunch of data I've collected that it also comes with its own set of challenges. This article shares the insights I learned about LinkedIn's newsletter feature: https://lnkd.in/e8mwEJtv

Life sciences marketers often complain that the industry is lagging behind in marketing. Here are 7 reasons why:

I've produced over 600 newsletters in the last ten years. Here's what to avoid: Mistake n°1: Starting too late Mistake n°2: Not knowing your audience Mistake n°3: Selling too much Mistake n°4: Doing too many things Mistake n°5: Lacking consistency Mistake n°6: Focusing on the wrong goal Mistake n°7: Thinking too much about the design Mistake n°8: Failing to persevere https://lnkd.in/eSfYNwgu