Market Your Science

We roll with the changes, and one change to the MYS host line up is that our dearest of friends, Martina Neville, PhD will be leaving us as co-host. However you will be able to hear her glorious knowledge and fonts of wisdom in Season 1 and 2 of MYS, which is in the links below. ➡️ Spotify: https://lnkd.in/eqQ-yeDu ➡️ YouTube: https://lnkd.in/exXuzwcQ I want to say thank you from the bottom of my heart to Martina for joining me on this journey as we unearthed and demystified the great mystery that is life sciences marketing. She has been inspirational and wonderful. Check out her latest work on the Blooming Late Scientists podcast where she has been speaking with amazing scientists who have bloomed late in their careers. Onwards, and Excelsior. Obviously see you in the comments section of LinkedIn and on your posts 💙 From J-Ney, Host of Market Your Science

How do you keep pace with marketing yourself? Easy, don't put pressure on yourself. You work with what works for you and what you are passionate about. Claudia Andretta talks with J-Ney Antique and Martina Neville, PhD about the core ethos of what it means to keep pace in an ever-changing world where you are solely responsible for your own marketing and PR. She has brilliant and wise words that definitely echoed with us about her abilities to keep pace and how she's accrued success in her first year of using LinkedIn as her Go-To-Market tool for her business. YouTube: https://lnkd.in/ecQDNcPc Spotify: https://lnkd.in/eN6McG9K What's pacing mechanism for marketing yourself? Memes in comments please!

There's more science being talked about than there has ever been. The internet is the largest proponent of this outside of academia because let's face it - you'd be hard pressed to find something that doesn't educate you without government funding or for you to have to pay for it i.e. courses. Isn't that a problem though? And isn't a problem that so many people are communicating about their work? We don't think it is... But we can it can be. Thoughts?

Before we start, you may roll your eyes because we're talking about "brand" again but we're all humans working in life sciences. Stories, analogies and anecdotes play a bigger driving force in how we connect to each other. Far more than data and evidence could. And so Steve Harvey really makes the case that he wasn't just looking to build Camena Bioscience a brand that's built on just the company visual branding. He wanted to build it based on the stories and the people who are part of the journey. It's no wonder why he's become "a bit of a celebrity" to quote Martina Neville, PhD Here's a recap: Youtube: https://lnkd.in/eYcVUibi Spotify: https://lnkd.in/ej-6c8dy

Common objections that scientists have about talking about their science on social media: 1) No one cares what I think 2) The work I do is very complex and I don't have time to do that 3) I don't think anyone will understand what I do 4) There's better ways to talk about my work, like in a journal 5) Who is going to benefit from me talking? Are we missing anything?

There is no substitute for lived experience. Academia is brilliant for laying down the foundations of your scientific knowledge. But what it doesn't teach you is the application of your theoretical knowledge in real-world instances. Martina Neville, PhD and J-Ney Antique talk with Ali Divan, Ph.D. about some of the fundamental shifts that PhDs in academia should have been taught but didn't get round to doing this. He talks about his transition from academia to industry and how this experience has helped him shape the scientist, communicator and dare we say.....the marketer that he is now. Podcast link in the comments: Question for the crowd: If there was a communication lesson you wished you had learned whilst you were in academia, what would it be?

What's the hardest bit of your science you've had to explain? We can name a few really hard topics to explain: Downstream bioprocessing of cell lines Gene synthesis PET tracer ligands for imaging Radioimmunoconjugates Pain in the comments please 😂

While there are many days to celebrate women across the world and the year, International Women's Day is the day to spend conscious time and effort to appreciate the many impactful things women achieved but also pioneered through. In particular, we just want to say thank you to the amazing Martina Neville, PhD who helped start this podcast and helped it take off. You're an inspiration to many women seeking a career or a PhD in life sciences and a "right giggle" to be around.

"Is my personal brand the same as my company brand?" "Where is the line?" Martina Neville, PhD asks the million dollar marketing question with J-Ney Antique to Cole Yancey 🤖 from Automata. And he tells us that its great to use your personal brand when things are going well and no one will scrutinise it. The moment things don't go well, suddenly personal brand is the first thing that's scrutinized when usually there's a larger picture at play. He talks about his journey from attempting to be a dentist then a lab engineer fixing problems, going into sales and now into marketing. It's a wild and inspiring ride filled with tales of what has and hasn't worked for him, so join us. Links below in the comments! Let us know what you think.

Please - for the love of science, find other ways to talk about your science other than a paywall. Just get it out there. There's so much opportunity missed if you're not discussing your research. Publishing is a small drop in the ocean to what you could do. You are also part of the research and method. Think about it...