The Working Assembly

Ringing in National Ice Cream Day at NYSE with Cherries Ice Cream and The Working Assembly was delightfully sweet! A big thank you to Stephanie Dobbs Brown for this fun opportunity. Stephanie has been an incredible advocate for women and minority founders, providing them with opportunities to ring the bell and elevate their platforms. As she moves on from her position, we wish her all the best and deeply appreciate her unwavering support and dedication to championing others. You might be curious about our connection to National Ice Cream Day. In 2022, as we emerged from the global pandemic, The Working Assembly team sought a creative endeavor that was just for us. This journey led to Cherries, a historic ice cream shop from the 1940s, which was looking for a new owner to preserve its legacy. Since then, we’ve refreshed this neighborhood icon with new branding, learned the art of making the perfect soft serve, launched a general store, and fully embraced the world of retail. We’ve also figured out a way to naturally tie in our branding projects, proudly carrying women-owned and minority-founded products we’ve been fortunate enough to collaborate with, such as Bawi Agua Fresca, Partake Foods, NUFS, Day Out Snacks, Haven's Kitchen, NARRA, Sweet Nothings, and Sanzo. This unique venture has allowed our team to apply our branding expertise in real-world scenarios, providing valuable experience in pricing, margins, point of sale, and inventory. Running Cherries offers hands-on training that extends beyond traditional agency roles, enhancing our ability to design and create impactful work for our clients.

🕵🏽 Be interesting and interested. 💭 Act on instinct (work with and for great people). 💡 Bring an entrepreneurial spirit. These mantras drove Jolene Delisle's early career and continue to. A big thank you to Claire Blyth and Red Setter for including us in your podcast. LISTEN, DOWNLOAD AND SHARE >>> 🎧 https://lnkd.in/eYPe5CsS 🍎 https://lnkd.in/eGc8zWKS

Welcome to Friday Fives, Vol. 319! This week, we’re breaking free from the advertising time loop, serving up more than sandwiches, attending bingo raves, introducing an artificial podcast bro, and sipping on some bubbly experiences. Subscribe here to receive Friday Fives in your inbox: https://lnkd.in/encThNbS

Come say hi to us at #AWNewYork24! You can catch these brilliant founders tomorrow at 10:30am as they share how they are reshaping what agencies look like when you put women at the helm: Jolene Delisle (Founder & Head of Creative, The Working Assembly), Holly Willis (Founder, Magic Camp), Gabrielle Shirdan (Founder & CCO, Kitchen Table), and Rachel Brandt (Co-Founder, Corner Table Creative). Learn more: https://lnkd.in/e4hXU27b

Rounding up last week's Friday Fives, Vol. 318! This week, we’re keeping on schedule with our friendships, getting sour then sweet with corporate lingo, putting a lens on advanced eyewear, designing our way out of climate change, and catching a whiff of nostalgia. Subscribe here to receive Friday Fives in your inbox: https://lnkd.in/encThNbS

Rounding up last week's Friday Fives, Vol. 317! This week, we’re going wild with beauty advertising, getting deadly serious about a water brand, beholding the beauty of product design, sipping on nostalgia bait, and curating our color palettes. Subscribe here to receive Friday Fives in your inbox: https://lnkd.in/encThNbS

Join us in the Seawell Ballroom today HOW Design Live at 1:30pm MT for Jolene Delisle's ideation session: Turning Unlikely Ventures into Design Breakthroughs. You won't want to miss this (sweet) session!

Rounding up last week's Friday Fives! Welcome to Vol. 316. This week, we’re sipping our way to a clean bill of health, finding our third places, seeing branded merch pop up on the ballot, dropping the needle on the return to analog, and redefining the mock-up. 

Join us on October 8 at 10:30am at Advertising Week New York for a panel that features Jolene Delisle (Founder & Head of Creative, The Working Assembly) along with Holly Willis (Founder, Magic Camp), Gabrielle Shirdan (Founder & CCO, Kitchen Table), and Rachel Brandt (Co-Founder, Corner Table Creative) as they share how they are reshaping what agencies look like when you put women at the helm.  Learn more and join us there: https://lnkd.in/e4hXU27b #awnewyork24

Welcome to our weekly newsletter, Friday Fives Vol. 315! This week, we’re getting spicy with snacking, expanding our palate for design, branding our way through morality, savoring a new label for savers, and proposing an alternative to the RFP.