The Desire Company

🍸 Fake Reviews, Real Penalties—Chicago, Cocktails, and Compliance—what a night! 🍸 ICYMI, we hosted an unforgettable evening at Taste 222, where brand and retail leaders mixed business with pleasure. Cocktails flowed, conversations sparked, and the FTC got real. Jim Dudukovich, our FTC expert, and Eric Sheinkop from The Desire Company shared insider tips on staying compliant without losing your creative edge! The night wrapped up with an incredible neuroscience demo from Thinking House, making it a truly one-of-a-kind experience. Huge thanks to Cleveland Avenue for the support! #FTCCompliance #RetailLeaders #FakeReviews #TheDesireCompany #Neuroscience ✨ #RetailRecap #FTCTips #EventHighlights

🍸 Chicago, cocktails, and compliance? Oh my! 🍸 Calling all Digital Marketers, Merchandisers, Brand Managers, and Retail Pros! 🚨 Are you attending Shoptalk? Specialize in Retail, Channel, Shopper, Product, or Brand Marketing? Curious about what all those FTC headlines really mean for you? If any of this applies, this event is for you! You're invited to an exclusive event on October 16th at Taste 222 in Chicago! We’re mixing up the perfect blend of cocktails, conversation, and a little FTC real talk. Join Jim Dudukovich (aka the FTC rule guru), Eric Sheinkop from The Desire Company, and more guest speakers as they spill the tea on staying compliant with the FTC's new rules—all without putting a dent in your creativity. Grab a drink, get the insights, and make some connections. Save your spot today -- Link to RSVP in comments. We'll confirm your RSVP once received.

We’re Finalists for the Chicago Innovation Awards! 🎉 We need your vote to help The Desire Company take home the win! By giving experts a platform to share their hard-earned knowledge, we’re empowering smarter shopping decisions—and your vote can help us make an even bigger impact. It only takes a second—Click the link in comments to vote! 💥 #VoteForDesireCo #ChicagoInnovationAwards #ExpertDriven

At eTail™ Boston, Eric Sheinkop, Co-Founder and CEO of The Desire Company, hit the nail on the head when he emphasized the importance of human touch-points in an increasingly automated world. He said, “Where we sit in the industry is somewhat AI proof—when a customer is really looking for information about a product, they don't want to hear from AI.” This sentiment aligns perfectly with the recent White House initiative, which states, "If you want to talk to a human, you should be able to talk to a human at convenient times and without interminable waits.” The connection is clear: whether it's customer service or product information, people crave authenticity and expertise. At The Desire Company, we believe that providing expert-driven content at the point of sale is not just innovative—it's essential. As the industry rushes towards AI solutions, we're doubling down on human insights that make all the difference in purchase decisions. #eTailBoston #ExpertDriven #CustomerExperience #HumanTouch #TheDesireCompany #Innovation

We couldn't agree more! The de-influencing trend is a wake-up call for brands: authenticity wins every time. Shoppers are getting smarter, seeking real value over hype. It’s no longer just about who can shout the loudest but who can deliver genuine insights and build trust. At The Desire Company, we’ve always believed in the power of real experts over influencers, and this shift only reinforces the need for brands to prioritize credibility. The future of marketing? Honest, expert-driven content that truly resonates. #DeInfluencing #Authenticity #ExpertDriven

Here’s to building more authentic and engaging experiences together! 🙌 #eTail25 #Storytelling #TheDesireCompany

🚨 Ohhh, it's getting REAL! 🚨 The #FTC just dropped some serious news, and with it's proposed regulations becoming real -- some brands and retailers are understandably on high alert. With fines in the mix, everyone’s rethinking their approach to reviews. At The Desire Company, we’ve been on top of this unfolding story from the start, and authenticity is more crucial than ever. Stay tuned and check out the latest news and our white paper about navigating the FTC -- links in comments. 💥 #StayAuthentic #TheDesireCompany

#Storytelling is your brand’s superpower. 💪 Ready to harness it? 🚀 At eTail™ Boston, we had an insightful panel on the art of Storyselling. Eric Sheinkop was joined by thought leaders from Lalo, Bombas, Victoria’s Secret & Co ., and Zappos Family of Companies. 💡 Key Takeaways: 1. Build Lasting Connections: Use narratives to create emotional bonds and foster a sense of belonging within your community. 2. Tailor Stories to Touchpoints: From influencers to product pages, storytelling should be integrated at every stage—from capturing attention to post-purchase support. 3. Leverage Technology: Incorporating storytelling in product pages and follow-up emails can drastically boost sales and reduce returns, as seen with a 12x increase in sales and 50% reduction in returns. #eTailBoston #Storyselling #BrandStrategy #CustomerExperience

During yesterday's eTail™ Boston keynote panel on "storyselling," the conversation naturally turned to the celebrated concept of communicating your WHY. Eric Sheinkop shared some insightful thoughts on how this approach has evolved over time: "Why do you exist? You know, the leading narrative there has been Simon Sinek's 'Start with Why.' That book came out in 2009, and in 15 years, the market has changed dramatically. It’s not just about telling your brand’s story and why you exist anymore. Now, customers need specific use cases for your products because the market is so flooded. Fifteen years ago, it was much harder and more expensive to create products and build a brand. Nowadays, thousands of products flood the market every day, so being able to tell specific stories about your products—what to expect, who they're recommended for, and how to use them—goes much further than what used to be needed."

🌟 Meet Tonja Buford-Bailey, a true powerhouse in our Pro Community at The Desire Company! As a coach to three-time 2024 Olympic gold medalist Gabby Thomas and a record-breaking athlete herself, Tonja knows what it takes to perform at the highest level. We recently paired Tonja with Advantice Health's Kerasal Foot Repair, and if it works on her feet, we trust it to work on ours too. Get your products reviewed by relevant industry experts too. #TheDesireCompany #ExpertApproved #Kerasal #FootCare #TonjaBufordBailey Eric Sheinkop